Phase II - Is The Business Model Viable


phase 2 signPhase II training is taught from 8:30-11:30am on the 2nd Friday of each month.

Registration for Phase ll given after attending Phase l.


The Goal of Phase II is to create a Functional Prototype and a Viable Business Model for your product.


  • Attend Training
  • Read "Business Model Generation"


  • Download the Grow Your Business Phase II Homework
  • M&I Assessment
  • Biz Model Canvas
  • Financials Model
  • Sensitivity Analysis
  • Functional Prototype
  • Salable Solution
  • Power Point Presentation
  • Turn in homework to at least one week prior to presenting. 

Presentation: BRC Executive Committee

After completing the training and doing the homework, applicants will have the opportunity to present their idea to the BRC Executive Committee. Pitches to the BRC Executive Committee will occur on a bi-monthly basis on the 4th Wednesday, every 2 months, beginning in August 2014. The BRC Executive Committee consists of director and staff of organizations located in the BRC. The Executive Committee will judge your pitch on a scale of 1 to 10 based on the following criteria:

1.    Have they accurately identified their CUSTOMER SEGMENTS?

2.    Do their VALUE PROPOSITIONS solve their customer needs?

3.    Have they identified or established effective CHANNELS to deliver their value propositions to customers?

4.    Have they identified or established an effective means of developing and maintaining CUSTOMER RELATIONSHIPS?

5.    Have they identified viable REVENUE STREAMS and can they execute on acquiring those revenue streams?

6.    Have they identified and do they have access to the KEY RESOURCES required to implement their business model within their industry?

7.    Have they identified and can they perform the KEY ACTIVITIES required to implement their business model within their industry?

8.    Does their business model require KEY PARTNERSHIPS and have they or can they establish those key partnerships?

9.    Have they accurately accounted for their COST STRUCTURE including current and projected costs, expenses, and sensitivity?

10.  Have they accurately identified their MARKET and INDUSTRY, including market size, competition, constraints, etc.?

Any company can attend any training for any phase. To receive funding from USTAR, a company must be in the top 3 and receive over 70% approval from the judges. Companies will also be scored by their homework and by the BRC Executive Committee. The combined scores of homework, pitching, and the BRC Executive Committee will determine who receives funding. USTAR has the right to Veto any funding decisions. Each company can have the opportunity of pitching twice for each phase for the grant money. 


* See Terms and Conditions