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Digital Marketing, B.S.

Requirements

The Digital Marketing major at UVU offers an analytical, applied, engaged-learning approach to digital marketing. Students learn a balance of marketing strategy, content creation, graphic design, and website/social media analytics for marketing campaigns. The digital marketing major offers an expanding menu of beginning and advanced courses that allow students to use their digital marketing skills for live engaged-learning clients.

Total Program Credits: 120

General Education Requirements: 35 Credits
  ENGL 1010 Introduction to Writing 3
  ENGL 2010 Intermediate Writing--Humanities/Social Sciences 3
or ENGL 2020 Intermediate Writing--Science and Technology (3.0)  
Complete one of the following:   3
  MATH 1050 College Algebra (4.0)  
  MATH 1055 College Algebra with Preliminaries (5.0)  
  MATH 1090 College Algebra for Business  
  An Advanced Placement (AP) Mathematics Test with a score of 3 or higher  
Complete one of the following: 3
  HIST 2700 US History to 1877 (3.0)  
and HIST 2710 US History since 1877 (3.0)  
  HIST 1700 American Civilization (3.0)  
  HIST 1740 US Economic History (3.0)  
  POLS 1000 American Heritage (3.0)  
  POLS 1100 American National Government (3.0)  
Complete the following:  
  PHIL 2050 Ethics and Values 3
  HLTH 1100 Personal Health and Wellness (2.0)  
or PES 1097 Fitness for Life 2
Distribution Courses:  
  ECON 2020 Macroeconomics * (fulfills Social/Behavioral Science credit) 3
  Biology 3
  Physical Science 3
  Additional Biology or Physical Science 3
  Humanities Distribution 3
  Fine Arts Distribution 3
Discipline Core Requirements: 75 Credits
Business Foundation Courses:  
  ACC 2010 Financial Accounting (3.0) 3
  ACC 2020 Managerial Accounting (3.0) 3
  My Educator***  
or IM 2010 Business Computer Proficiency (3.0) ***  
or IM 2600 Spreadsheet Applications  (3.0) ***  
  ECON 2010 Microeconomics 3
  MATH 1100 Introduction to Calculus 4
or MGMT 2240 Business Calculus (3.0) **  
  MKTG 2200 Written Business Communication * (Complete with B- grade or higher) 3
  MGMT 2340 Business Statistics I 3
  MKTG 2390 Professional Business Presentations 3
Business Core Courses:  
  FIN 3100 Principles of Finance * 3
  LEGL 3000 Business Law 3
  MKTG 3600 Principles of Marketing 3
  MGMT 3000 Organizational Behavior 3
  MGMT 3450 Operations Management * 3
  MKTG 3890 Career Preparation 3
  MGMT 4860 Business Strategy Formulation and Implementation * 4
  ENTR 493R Entrepreneurship Lecture Series (1.0)  
or MGMT 495R Executive Lecture Series 1
Digital Marketing Core:  
  MKTG 335G International Marketing 3
  MKTG 3660 Digital Marketing 3
  MKTG 3680 Marketing with Social Media  3
  MKTG 3685 Content Marketing   3
  MKTG 3690 Advanced Digital Marketing and Analytics 3
  MKTG 3695 Digital Marketing Capstone 3
  MKTG 483R Digital Marketing Internship 2
  DGM 1110 Digital Media Essentials I 4
  DGM 2320 Digital Photography and Compositing I 3
  DGM 2120 Web Essentials  3
Elective Requirements: 9 Credits
Digital Marketing Electives (9 credits needed) 9
  MKTG 3220 Retail Management (3.0)  
  MKTG 3620 Consumer Behavior (3.0)  
  MKTG 3650 Professional Selling (3.0)  
  MKTG 3670 Advertising and Promotion (3.0)  
  DGM 2250 Principles of Digital Design (3.0)  
  DGM 2271 Digital Media Design I (3.0)  
  DGM 2280 Digital Effects I (3.0)  
  DGM 2341 Digital Output for Mobile Media (3.0)  
  DGM 3750 Media Traffic and Analytics (3.0)  
  DGM 4000 Writing for Digital Media (3.0) *  
  ART 1050 Photography I (3.0)  
  ART 1420 Introduction to Graphic Design (3.0)  
  ART 1400 Graphic Computer Applications (3.0)  
General Electives (1 credit needed)   1
  Any course numbered 1000 or higher.    

Graduation Requirements:

  1. Completion of a minimum of 120 semester credits required in the BS degree; at least 40 credit hours must be upper-division courses.
  2. Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
  3. Residency hours: Minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
  4. Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
  5. Successful completion of at least one Global/Intercultural course.

NOTE: Students will be limited to 9 hours of upper-division credit until MATRICULATION is completed.

Footnote
* Cannot be taken until student is matriculated.
** If MGMT 2240 is taken, an additional 1 credit of elective may be required. See Advisor.
*** Students are required to complete My Educator, IM 2010, or IM 2600 with a score of 80 percent or higher.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track

Milestone courses (pre-requisites for a course in one of the subsequent semesters) are marked in red and italicized.

Semester 1 Course Title Credit Hours
ENGL 1010 Introduction to Writing 3
MATH 1050 or MATH 1055 or MATH 1090 College Algebra or College Algebra with Preliminaries or College Algebra for Business 4
Physical Science Distribution 3
Health or PE Personal Health and Wellness or Fit for Life 2
Fine Arts Distribution 3
  Semester total: 15
Semester 2 Course Title Credit Hours
ENGL 2010/2020 Intermediate Writing 3
MATH 1100 or MGMT 2240 or MKTG 4300 Introduction to Calculus or Business Calculus or Marketing Analytics 3
Biology Distribution 3
American Institutions Distribution 3
MKTG 2390 Professional Business Presentations 3
  Semester total: 15
Semester 3 Course Title Credit Hours
PHIL 2050 Ethics and Values 3
MGMT 2340 Business Statistics I 3
ACC 2010 Financial Accounting 3
ECON 2010 Microeconomics 3
MKTG 2200 Written Business Communications 3
  Semester total: 15
Semester 4 Course Title Credit Hours
ACC 2020 Managerial Accounting 3
ECON 2020 Macroeconomics 3
MGMT 3000 Organizational Behavior 3
Humanities Distribution 3
Additional Biology or Physical Science  3
  Semester total: 15
Semester 5 Course Title Credit Hours
FIN 3100 Principles of Finance 3
LEGL 3000 Business Law 3
MKTG 3600 Principles of Marketing 3
DGM 1110 Digital Media Essentials I 4
DGM 2320 Digital Photography and Compositing I 3
  Semester total: 16
Semester 6 Course Title Credit Hours
MGMT 3450 Operations Management 3
MKTG 3660 Digital Marketing 3
MKTG 3680 Marketing with Social Media 3
DGM 2120 Web Essentials 3
MKTG 335G
International Marketing 3
  Semester total: 15
Semester 7 Course Title Credit Hours
MGMT 4860 Business Strategy Formulation and Implementation 4
MGMT 495R or ENTR 493R Executive Lecture Series or Entrepreneurship Lecture Series 1
MKTG 3890 Career Preparation  3
MKTG 3690 Advanced Digital Marketing and Analytics 3
MKTG 3220, 3620, 3650,3670) or DMG (2250,2271,2280,3750,4000) or ART (1050,1420,1400) Digital Marketing or DGM Electives 3
1000 Level Course   1
  Semester total: 15
Semester 8 Course Title Credit Hours
MKTG 483R Digital Marketing Internship 2
MKTG 3685 Content Marketing 3
MKTG 3695 Digital Marketing Capstone 3
MKTG 3220, 3620, 3650,3670) or DMG (2250,2271,2280,3750,4000) or ART (1050,1420,1400) Digital Marketing or DGM Electives 3
INFO 3120 Management Information Systems 3
  Semester total: 14
  Degree total: 120

Department

Name:

Marketing

Location:

WB 203

Telephone:

801-863-8098

Email:

Ann.Mecham@uvu.edu

Web Address:

uvu.edu/woodbury/marketing/

Chair:

Paul Dishman

 
 

Mission Statement

As a community-engaged school of business that integrates teaching and scholarship, we aspire to be a school of choice and a leader in student development, entrepreneurship, global involvement, and innovative teaching.

In December, 2006, The UVU School of Business earned its international accreditation from AACSB International - The Association to Advance Collegiate Schools of Business.

 
 

Marketing

Career Opportunities

For those trained in marketing, career opportunities are available in advertising, brand and product management, customer affairs, industrial marketing, international marketing, marketing research and intelligence, new product planning, marketing logistics (physical distribution), public relations, purchasing, retail management, internet marketing, and sales and sales management.

Job Outlook

Almost a third of all Americans are employed in marketing-related positions. From large corporations to small companies, both in manufacturing and service areas, firms rely on marketers.

Programs

Students in Marketing may receive a Bachelor of Science, Bachelor of Arts, or a Minor in Marketing.  Also available is a Bachelor of Science in Digital Marketing and a Certificate of Proficiency in Professional Sales.

 
 
Woodbury School of Business

Advisement Center:

  • Office: WB 257
  • Telephone: 801-863-8032


Dean:
Norman S. Wright

 
 

Faculty

Deborah Baird(1993)

Associate Professor

Department: Marketing
Faculty



B.A., M.B.A. (Economics), Brigham Young University; Ed.D., Education, Utah State University.

Professional Page >>

 

Jennie Barber(2015)

Lecturer

Department: Marketing
Faculty



B.A., Spanish, M.Ed., Community Education Administration, Brigham Young University; Ed.D., Curriculum Development, Nova Southeastern University.

Professional Page >>

 

Amy Bettridge(2013)

Lecturer

Department: Marketing
Faculty



B.A., International Relations, Brigham Young University; M.S., Business, Utah State University.

Professional Page >>

 

Laurie Bott(2011)

Lecturer

Department: Marketing
Faculty



B.A., Communications, Utah Valley University.

Professional Page >>

 

Larry Carter(2011)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Business Marketing, M.S., Virginia Tech; Ph.D., Business Administration, Old Dominion University.

Professional Page >>

 

Paul Dishman(2009)

Associate Professor

Department: Marketing
Department Chair

Department: Business Graduate Studies
Faculty

B.F.A., Theater, Trinity University; M.B.A., Marketing, North Texas State University; Ph.D., Marketing, University of North Texas.

Professional Page >>

 

Xanthe Farnworth(2016)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., Rhetoric & Communication, Brigham Young University.

Professional Page >>

 

S. Gardiner(2012)

Professional in Residence

Department: Marketing
Faculty



B.A., Political Science, Brigham Young University; M.B.A., Brigham Young University.

Professional Page >>

 

Mark Harrison(2016)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., Communication, Brigham Young University.

Professional Page >>

 

Joshua Hawkes(2015)

Lecturer

Department: Marketing
Faculty



B.S., Business Management, M.B.A., Utah Valley University.

Professional Page >>

 

Steven Huff(2012)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Computer Engineering, Utah State University; M.B.A., Ph.D., Business Administration, Brigham Young University.

Professional Page >>

 

Neal Maxfield(2009)

Lecturer

Department: Marketing
Faculty



B.S., Accounting and Management, M.B.A., University of Utah.

Professional Page >>

 

Duane Miller(1992)

Professor

Department: Marketing
Faculty



B.S., M.S., Business Education, Brigham Young University.

Professional Page >>

 

Mitchel Murdock(2016)

Assistant Professor

Department: Marketing
Faculty



B.S., Business Management, Brigham Young University; Ph.D., Business Administration, University of South Carolina.

Professional Page >>

 

David Przbyla(2016)

Professional in Residence

Department: Marketing
Faculty



B.S., Engineering, Brigham Young University; M.B.A., Business Administration, Colorado State University.

Professional Page >>

 

Janet Taggart(2015)

Lecturer

Department: Marketing
Faculty



B.F.A., Graphic Design, Brigham Young University; M.B.A., Utah Valley University.

Professional Page >>

 

Harry Taute(2005)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.B.A., Marketing/Finance, M.B.A., Marketing, Eastern New Mexico University; Ph.D., New Mexico State University.

Professional Page >>

 

Letty Workman(2000)

Associate Professor

Department: Marketing
Faculty



B.A., Philosophy, University of Missouri-St. Louis; M.B.A., Marketing, Southern Illinois University-Carbondale; Ph.D., MIS/Marketing Education, Utah State University.

Professional Page >>

 

Careers

Careers:    

Every business has increasing demands for specialists with training in the field of digital marketing. Traditional areas of employment for digital marketing students include: website design/development, paid/organic search, social media marketing, email marketing, blogs, website traffic analysis, content creation, multimedia marketing campaigns, SEO, SEM, and PPC. Today, new digital marketing technologies are expanding the need for digital marketing specialists, as well as their range of skills. Digital marketing also provides excellent preparation for graduate study in the fields of business, communications, public relations, and of course marketing.

Interested in a Career related to this degree? Learn more about...

  • Occupation Description
  • Employment Projections
  • Occupation Wages
  • Related Occupations
  • Current Job Openings
  • And more

Follow the links below to view current, detailed Utah Department of Workforce Services occupational information for that career.

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