The Digital Marketing major at UVU offers an analytical, applied, engaged-learning approach to digital marketing. Students learn a balance of marketing strategy, content creation, graphic design, and website/social media analytics for marketing campaigns. The digital marketing major offers an expanding menu of beginning and advanced courses that allow students to use their digital marketing skills for live engaged-learning clients.
Total Program Credits: 120
Matriculation Requirements: | |||
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General Education Requirements: | 35 Credits | ||
ENGL 1010 | Introduction to Academic Writing CC | 3 | |
or | ENGH 1005 | Literacies and Composition Across Context CC (5) | |
ENGL 2010 | Intermediate Academic Writing CC | 3 | |
Complete one of the following: | 3 | ||
MATH 1050 | College Algebra QL (4) | ||
MATH 1055 | College Algebra with Preliminaries QL (5) | ||
MATH 1090 | College Algebra for Business QL (3) | ||
An Advanced Placement (AP) Mathematics Test with a score of 3 or higher | |||
Complete one of the following: | 3 | ||
HIST 2700 | US History to 1877 AS (3) | ||
and | HIST 2710 | US History since 1877 AS (3) | |
HIST 1700 | American Civilization AS (3) | ||
HIST 1740 | US Economic History AS (3) | ||
POLS 1000 | American Heritage SS (3) | ||
POLS 1100 | American National Government AS (3) | ||
Complete the following: | |||
PHIL 2050 | Ethics and Values IH | 3 | |
HLTH 1100 | Personal Health and Wellness TE (2) | ||
or | EXSC 1097 | Fitness for Life TE | 2 |
Distribution Courses: | |||
ECON 2010 | Principles of Economics I SS (fulfills Social/Behavioral Science credit) | 3 | |
Biology | 3 | ||
Physical Science | 3 | ||
Additional Biology or Physical Science | 3 | ||
Humanities | 3 | ||
Fine Arts | 3 | ||
Discipline Core Requirements: | 55 Credits | ||
Business Foundation Courses: | |||
ACC 2110 | Principles of Accounting I | 3 | |
My Educator2 | |||
or | IM 2010 | Business Computer Proficiency (3) | |
or | IM 2600 | Spreadsheet Applications (3) | |
Complete the following: | |||
MKTG 220G | Written Business Communication GI WE (Complete with B- grade or higher) | 3 | |
MGMT 2340 | Business Statistics I | 3 | |
MGMT 2400 | Data Analytics for Business | 3 | |
MKTG 2390 | Professional Business Presentations | 3 | |
Business Core Courses: | |||
FIN 3100 | Principles of Finance 1 | 3 | |
MKTG 3600 | Principles of Marketing | 3 | |
MGMT 3000 | Organizational Behavior WE | 3 | |
MGMT 3450 | Operations Management 1 | 3 | |
MGMT 4860 | Business Strategy Formulation and Implementation 1 | 3 | |
ENTR 493R | Entrepreneurship Lecture Series | 1 | |
or | MGMT 495R | Executive Lecture Series (1) | |
Digital Marketing Core: | |||
MKTG 1890 | Introduction to Careers in Business | 1 | |
MKTG 3890 | Business Career Preparation | 2 | |
MKTG 3300 | Marketing Analytics | 3 | |
MKTG 3660 | Digital Marketing | 3 | |
MKTG 3170 | Digital Advertising | 3 | |
MKTG 3680 | Marketing with Social Media | 3 | |
MKTG 3690 | Digital Marketing Analytics | 3 | |
MKTG 4150 | Digital Marketing Capstone1 | 3 | |
MKTG 483R | Digital Marketing Internship (1-3 credits) | 3 | |
Elective Requirements: | 30 Credits | ||
Marketing Electives: Select from approved list; see advisors (15 credits needed) | 15 | ||
General Electives: Any course numbered 1000 or higher. (15 credits needed) | 15 | ||
Notes:
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Graduation Requirements:
NOTE: Students will be limited to 9 hours of upper-division credit until MATRICULATION is completed.
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
Semester 1 | Course Title | Credit Hours |
ENGL 1010 or ENGH 1005 | Introduction to Academic Writing CC or Literacies and Composition Across Context CC | 3 |
Complete one of the following: | 3 | |
MATH 1050 | College Algebra QL | |
MATH 1055 | College Algebra with Preliminaries QL | |
MATH 1090 | College Algebra for Business QL | |
Physical Science | 3 | |
Health 1100 or EXSC 1097 | Personal Health and Wellness TE or Fitness for Life TE | 2 |
Fine Arts | 3 | |
Semester total: | 14 | |
Semester 2 | Course Title | Credit Hours |
ENGL 2010 | Intermediate Academic Writing CC | 3 |
MGMT 2400 | Data Analytics for Business | 3 |
Biology | 3 | |
American Institutions | 3 | |
MKTG 2390 | Professional Business Presentations | 3 |
Semester total: | 15 | |
Semester 3 | Course Title | Credit Hours |
PHIL 2050 | Ethics and Values IH | 3 |
MGMT 2340 | Business Statistics I | 3 |
ACC 2110 | Principles of Accounting I | 3 |
ECON 2010 | Priciples of Econmics I SS | 3 |
MKTG 220G | Written Business Communication GI WE | 3 |
Complete one of the following: | ||
My Educator | ||
IM 2010 | Business Computer Profiency | |
IM 2600 | Spreadsheet Applications | |
Semester total: | 15 | |
Semester 4 | Course Title | Credit Hours |
MKTG 1890 | Introduction to Careers in Business | 1 |
MKTG 3600 | Principles of Marketing | 3 |
General Elective | 3 | |
MGMT 3000 | Organizational Behavior WE | 3 |
Humanities | 3 | |
Additional Biology or Physical Science | 3 | |
Semester total: | 16 | |
Semester 5 | Course Title | Credit Hours |
FIN 3100 | Principles of Finance | 3 |
MKTG 3890 | Business Career Strategy | 2 |
MKTG 3690 | Digital Marketing Analytics | 3 |
MKTG 3660 | Digital Marketing | 3 |
3000 level Digital Marketing Elective | 3 | |
Semester total: | 14 | |
Semester 6 | Course Title | Credit Hours |
MGMT 3450 | Operations Management | 3 |
MKTG 3170 | Digital Advertising | 3 |
3000 level Digital Marketing Elective | 3 | |
MKTG 483R | Digital Marketing Internship | 3 |
3000 level Digital Marketing Elective | 3 | |
Semester total: | 15 | |
Semester 7 | Course Title | Credit Hours |
MGMT 4860 | Business Strategy Formulation and Implementation | 3 |
MGMT 495R or ENTR 493R | Executive Lecture Series or Entrepreneurship Lecture Series | 1 |
MKTG 3680 | Marketing with Social Media | 3 |
MKTG 3300 | Marketing Analytics | |
General Elective | 3 | |
General Elective | 3 | |
Semester total: | 16 | |
Semester 8 | Course Title | Credit Hours |
3000 level Digital Marketing Elective | 3 | |
3000 level Digital Marketing Elective | 3 | |
MKTG 3695 | Digital Marketing Capstone | 3 |
General Elective | 3 | |
General Elective | 3 | |
Semester total: | 15 | |
Degree total: | 120 |
The Business Marketing department is in the Woodbury School of Business. To find the most up-to-date information, including Program Learning Outcomes for degree programs offered by the Business Marketing department, visit their website.
Program Learning Outcomes | |
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