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Marketing, B.A.

Requirements

The Marketing Department offers students three different tracks each providing a theoretical and in-depth professional preparation in the field. The first is the Marketing Management track which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the Digital Marketing track which provides courses in internet marketing, social media, and web analytics. The newest track is Sales which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Total Program Credits: 120

General Education Requirements: 36 Credits
  ENGL 1010 Introduction to Writing 3
  ENGL 2010 Intermediate Writing--Humanities/Social Sciences 3
or ENGL 2020 Intermediate Writing--Science and Technology (3.0)  
  MATH 1050 College Algebra (4.0)  
or MATH 1090 College Algebra for Business 3
or An Advanced Placement (AP) Mathematics Test with a score of 3 or higher  
Complete one of the following: 3
  HIST 2700 US History to 1877 (3.0)  
and HIST 2710 US History since 1877 (3.0)  
  HIST 1700 American Civilization (3.0)  
  HIST 1740 US Economic History (3.0)  
  POLS 1000 American Heritage (3.0)  
  POLS 1100 American National Government (3.0)  
Complete the following:  
  PHIL 2050 Ethics and Values 3
  HLTH 1100 Personal Health and Wellness (2.0)  
or PES 1097 Fitness for Life 2
Distribution Courses:  
  ECON 2020 Macroeconomics * (fulfills Social/Behavioral Science credit) 3
  Biology 3
  Physical Science 3
  Additional Biology or Physical Science 3
  Humanities Distribution (Any Foreign Language 202G/2020 course) 4
  Fine Arts Distribution 3
Discipline Core Requirements: 59 Credits
Business Foundation Courses:  
  ACC 2010 Financial Accounting (3.0) 3
  ACC 2020 Managerial Accounting (3.0) 3
  Business Computer Proficiency Exam  
or IM 2010 Business Computer Proficiency (3.0) **  
  ECON 2010 Microeconomics 3
  MKTG 2200 Written Business Communication * (Complete with a B- grade or higher) 3
  MGMT 2340 Business Statistics I 3
  MKTG 2390 Professional Business Presentations 3
  MKTG 4300 Marketing Analytics 3
or ECON 3340 Managerial Statistics (3.0)  
or MGMT 2240 Business Calculus (3.0)  
Business Core Courses:  
  FIN 3100 Principles of Finance * 3
  LEGL 3000 Business Law 3
  MKTG 3600 Principles of Marketing 3
  MGMT 3000 Organizational Behavior 3
  MGMT 3450 Operations Management * 3
  MKTG 3890 Career Preparation 3
  MGMT 4860 Business Strategy Formulation and Implementation * 4
or MGMT 4840 Management Consulting (3.0)  
and MGMT 4835 Management Consulting Strategy Implementation (1.0)  
  MGMT 493R Entrepreneurship Lecture Series (1.0)  
or MGMT 495R Executive Lecture Series 1
Marketing Core Courses:  
  MKTG 335G International Marketing 3
  MKTG 3620 Consumer Behavior 3
  MKTG 3650 Professional Selling 3
  MKTG 3660 Digital Marketing   3
  MKTG 4650 Marketing Management 3
Elective Requirements: 25 Credits
Complete one of three Marketing tracks as part of 12 elective credits from the following courses: 12
Sales Track (9 of the 12 required electives)  
  MKTG 3640 Sales Management (3.0)  
  MKTG 4610 Sales Analytics (3.0)  
  MKTG 482R Sales Internship (must be taken three times) (1.0)  
  An additional three hours of upper-division Marketing courses.    
Digital Marketing Track (9 of the 12 required electives)    
  MKTG 3680 Marketing with Social Media (3.0)  
  MKTG 3690 Advanced Digital Marketing and Analytics (3.0)  
  MKTG 483R Digital Marketing Internship (1.0)  
  An additional three hours of upper-division Marketing courses.   
Marketing Management Track (9 of the 12 required electives)    
  MKTG 3670 Advertising and Promotion (3.0)  
  MKTG 4600 Marketing Research (3.0)  
  MKTG 481R Marketing Internship (1.0)  
Marketing Electives (3 of the 12 required electives)  
  MKTG 3220 Retail Management (3.0)  
  MKTG 3460 Internal Marketing and Corporate Imaging (3.0)  
  MKTG 3630 Services Marketing (3.0)  
  MKTG 3640 Sales Management (3.0)  
  MKTG 3680 Marketing with Social Media(3.0)  
  MKTG 3690 Advanced Digital Marketing and Analytics (3.0)  
  MKTG 4400 Competitive Intelligence (3.0)  
  MKTG 4610 Sales Analytics (3.0)  
  MKTG 459R Advanced Topics in Marketing (3.0) *  
Complete 12 credits of any foreign language course 1010, 1020, 2010 sequence 12
Complete any course numbered 1000 or higher 1

Graduation Requirements:

  1. Completion of a minimum of 120 semester credits required in the BA degree; at least 40 credit hours must be upper-division courses.
  2. Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
  3. Residency hours: Minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
  4. Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
  5. Successful completion of at least one Global/Intercultural course.

NOTE: Students will be limited to 9 hours of upper-division credit until MATRICULATION is completed.

Footnote
*Courses with an asterisk (*) cannot be taken until student is matriculated.
**Students will be required to complete the Business Computer Proficiency exam with a score of 80 percent or higher or complete the IM 2010 course with a score of 80 percent or higher.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track. (Note: Last updated May, 2015. See department for changes.)

Milestone courses (pre-requisites for a course in one of the subsequent semesters) are marked in red and Italicized.

Flexible delivery options (e.g., online, hybrid, live interactive, evening, weekend, education centers) are available for this degree. These vary by semester. Please check the Schedule of Classes for the semester you plan to enroll.


Semester 1 Course Title Credit Hours
ENGL 1010 Introduction to Writing 3
Fine Arts Distribution 3
Physical Science Distribution 3
HLTH 1100 or PES 1097 Personal Health and Wellness or Fitness for Life 2
Language 1010 Level 4
  Semester total: 15
Semester 2 Course Title Credit Hours
American Institutions 3
Biology Distribution 3
MATH 1050* or MATH 1090*
College Algebra or College Algebra for Business 3
Language 1020 Level 4
ENGL 2010
Intermediate Writing--Humanities/Social Sciences (recommended) 3
  Semester total: 16
Note: *Or An Advanced Placement (AP) Mathematics Test with a score of 3 or higher    
Semester 3 Course Title Credit Hours
PHIL 2050 Ethics and Values 3
MKTG 4300 or ECON 3340 or MGMT 2240 Marketing Analytics or Managerial Statistics or Business Calculus  3
ECON 2010 Microeconomics 3
MKTG 2200 Written Business Communications 3
Language  2010 Level 4
  Semester total: 16
Notes: Complete MKTG 2200 with a B- grade or higher.
Semester 4 Course Title Credit Hours
Humanities Distribution 202G/2020 Level Language (fulfills Humanities Distribution) 4
ECON 2020 Macroeconomics (fulfills Social/Behavioral Science Distribution) 3
ACC 2010 Financial Accounting 3
MKTG 2390 Professional Business Presentations 3
Third Science Distribution 3
  Semester total: 16
Semester 5 Course Title Credit Hours
ACC 2020 Managerial Accounting 3
LEGL 3000 Business Law 3
MKTG 3600 Principles of Marketing 3
MGMT 3000 Organizational Behavior 3
MGMT 2340 Business Statistics I 3
MGMT 495R or MGMT 493R Executive Lecture Series or Entrepreneurship Lecture Series 1
  Semester total: 16
Semester 6 Course Title Credit Hours
FIN 3100 Principles of Finance 3
MGMT 3450 Operations Management 3
MKTG 335G International Marketing 3
MKTG 3620   Consumer Behavior 3
MKTG 3650 Professional Selling 3
  Semester total: 15
Semester 7 Course Title Credit Hours
MKTG 3660 Digital Marketing 3
MKTG 4650 Marketing Management 3
MKTG Track   3
MKTG Track   3
MKTG Track   3
  Semester total: 15
Semester 8 Course Title Credit Hours
MGMT 4860 or MGMT 4840 and MGMT 4835 Business Strategy Formulation and Implementation or Management Consulting and Management Consulting Strategy Implementation 4
MKTG 3890 Career Preparation 3
MKTG Track   3
Elective  Any course numbered 1000 or higher 1
  Semester total: 11
  Degree total: 120

Department

Name:

Marketing

Location:

WB 235

Telephone:

801-863-8098

Email:

Ann.Mecham@uvu.edu

Web Address:

uvu.edu/woodbury/marketing/

Chair:

Paul Dishman

 
 

Mission Statement

As a community-engaged school of business that integrates teaching and scholarship, we aspire to be a school of choice and a leader in student development, entrepreneurship, global involvement, and innovative teaching.

In December, 2006, The UVU School of Business earned its international accreditation from AACSB International - The Association to Advance Collegiate Schools of Business.

 
 

Marketing

Career Opportunities

For those trained in marketing, career opportunities are available in advertising, brand and product management, customer affairs, industrial marketing, international marketing, marketing research and intelligence, new product planning, marketing logistics (physical distribution), public relations, purchasing, retail management, internet marketing, and sales and sales management.

Job Outlook

Almost a third of all Americans are employed in marketing-related positions. From large corporations to small companies, both in manufacturing and service areas, firms rely on marketers.

Programs

Students in Marketing may receive a Bachelor of Science, Bachelor of Arts, or a Minor in Marketing.  Also available is a Bachelor of Science in Digital Marketing and a Certificate of Proficiency in Professional Sales.

 
 
Woodbury School of Business

Advisement Center:

  • Office: WB 257
  • Telephone: 801-863-8032


Dean:
Norman S. Wright

 
 

Faculty

Deborah Baird(1993)

Associate Professor

Department: Marketing
Faculty



B.A., M.B.A. (Economics), Brigham Young University.

Professional Page >>

 

Jennie Barber(2015)

Lecturer

Department: Marketing
Faculty



B.A., Spanish, M.Ed., Community Education Administration, Brigham Young University; Ed.D., Curriculum Development, Nova Southeastern University.

Professional Page >>

 

Amy Bettridge(2013)

Lecturer

Department: Marketing
Faculty



B.A., International Relations, Brigham Young University; M.S. Business, Utah State University.

Professional Page >>

 

Laurie Bott(2011)

Lecturer

Department: Marketing
Faculty



B.A., Communications, Utah Valley University.

Professional Page >>

 

Marc Brown(2014)

Professional in Residence

Department: Marketing
Faculty



A.S., Business Management, Utah Valley University; B.A., Management, M.B.A., Finance & Accounting, University of Utah;

Professional Page >>

 

Larry Carter(2011)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Business Marketing, M.S., Virginia Tech; Ph.D., Business Administration, Old Dominion University.

Professional Page >>

 

Paul Dishman(2009)

Associate Professor

Department: Marketing
Department Chair

Department: Business Graduate Studies
Faculty

B.F.A., Theater, Trinity University; M.B.A., Marketing, North Texas State University; Ph.D., Marketing, University of North Texas.

Professional Page >>

 

S. Gardiner(2012)

Professional in Residence

Department: Marketing
Faculty



B.A., Political Science, Brigham Young University; M.B.A., Brigham Young University.

Professional Page >>

 

Joshua Hawkes(2015)

Lecturer

Department: Marketing
Faculty



B.S., Business Management, M.B.A., Utah Valley University.

Professional Page >>

 

Steven Huff(2012)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Computer Engineering, Utah State University; M.B.A., Ph.D., Business Administration, Brigham Young University.

Professional Page >>

 

Neal Maxfield(2009)

Lecturer

Department: Marketing
Faculty



B.S., Accounting and Management, M.B.A., University of Utah.

Professional Page >>

 

Duane Miller(1992)

Professor

Department: Marketing
Faculty



B.S., M.S., Business Education, Brigham Young University.

Professional Page >>

 

Mitchel Murdock(2016)

Assistant Professor

Department: Marketing
Faculty



B.S., Business Management, Brigham Young University; Ph.D., Business Administration, University of South Carolina.

Professional Page >>

 

Kevin Rhoads(2012)

Assistant Professor

Department: Marketing
Faculty

Department: Management

B.A., French, Brigham Young University; Ph.D. (ABD), Strategy/Entrepreneurship, University of Oklahoma.

Professional Page >>

 

Janet Taggart(2015)

Lecturer

Department: Marketing
Faculty



B.F.A., Graphic Design, Brigham Young University; M.B.A., Utah Valley University.

Professional Page >>

 

Harry Taute(2005)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.B.A., Marketing/Finance, M.B.A., Marketing, Eastern New Mexico University; Ph.D., New Mexico State University.

Professional Page >>

 

Cherie Twyman(2008)

Lecturer

Department: Marketing
Faculty



B.A., English Education, M.A., Teaching English as a Second Language, Brigham Young University.

Professional Page >>

 

Letty Workman(2000)

Associate Professor

Department: Marketing
Faculty



B.A., Philosophy, University of Missouri-St. Louis; M.B.A., Marketing, Southern Illinois University-Carbondale; Ph.D., MIS/Marketing Education, Utah State University.

Professional Page >>

 

Careers

Careers: 
Almost a third of all Americans are employed in marketing-related positions. Marketing graduates are in high demand in business, non-profit, and government service. Traditional career paths for students with marketing degrees include: brand management, advertising and promotion, professional sales, market research, pricing, product strategy, consumer behavior, event management, and international marketing. Many marketing graduates begin their careers, and then continue their education with a master's degree in Marketing.
Advertising Director
Advertising Sales
Brand/Product Manager
Buyer, Merchandiser
Channel Marketing Specialist
Client Services Manager
Communications Planning
Content Strategist
Digital Investment Manager Managing Director
Director of Interactive Products
E-Mail Marketing
Event Management Analyst
Event Manager
Inbound Marketing Manager
Marketing Communications Manager
Market Researcher
Marketing Coordinator

Interested in a Career related to this degree? Learn more about...

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