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Marketing, B.A.

Requirements

The Marketing Department offers students three different tracks each providing a theoretical and in-depth professional preparation in the field. The first is the Marketing Management track which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the Digital Marketing track which provides courses in internet marketing, social media, and web analytics. The newest track is Professional Selling which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Total Program Credits: 122

General Education Requirements: 37 Credits
  ENGL 1010 Introduction to Writing 3
  ENGL 2010 Intermediate Writing--Humanities/Social Sciences 3
or ENGL 2020 Intermediate Writing--Science and Technology (3.0)  
  MATH 1050 College Algebra 4
or An Advanced Placement (AP) Mathematics Test with a score of 3 or higher  
Complete one of the following: 3
  HIST 2700 US History to 1877 (3.0)  
and HIST 2710 US History since 1877 (3.0)  
  HIST 1700 American Civilization (3.0)  
  HIST 1740 US Economic History (3.0)  
  POLS 1000 American Heritage (3.0)  
  POLS 1100 American National Government (3.0)  
Complete the following:  
  PHIL 2050 Ethics and Values 3
  HLTH 1100 Personal Health and Wellness (2.0)  
or PES 1097 Fitness for Life 2
Distribution Courses:  
  ECON 2020 Macroeconomics * (fulfills Social/Behavioral Science credit) 3
  Biology 3
  Physical Science 3
  Additional Biology or Physical Science 3
  Humanities Distribution (Any Foreign Language 202G/2020 course) 4
  Fine Arts Distribution 3
Discipline Core Requirements: 58 Credits
Business Foundation Courses:  
  ACC 2010 Financial Accounting (3.0)  
and ACC 2020 Managerial Accounting (3.0)  
or ACC 2030 Principles of Accounting 6
  Business Computer Proficiency Exam  
or IM 2010 Business Computer Proficiency (3.0) **  
  ECON 2010 Microeconomics 3
  MATH 1100 Introduction to Calculus 3
or MGMT 2240 Business Quantitative Analysis (3.0)  
  MGMT 2340 Business Statistics I 3
  MKTG 2200 Written Business Communication * (Complete with a B- grade or higher) 3
  MGMT 2390 Professional Business Presentations 3
Business Core Courses:  
  FIN 3100 Principles of Finance * 3
  INFO 3120 Management Information Systems 3
  LEGL 3000 Business Law 3
  MKTG 3600 Principles of Marketing 3
  MGMT 3000 Organizational Behavior 3
  MGMT 3450 Operations Management * 3
  MGMT 3890 Career Preparation 2
  MGMT 4860 Business Strategy Formulation and Implementation * 4
  MGMT 493R Entrepreneurship Lecture Series (1.0)  
or MGMT 495R Executive Lecture Series 1
Marketing Core Courses:  
  MKTG 335G International Marketing 3
  MKTG 3620 Consumer Behavior 3
  MKTG 4600 Marketing Research 3
  MKTG 4650 Marketing Management 3
Elective Requirements: 27 Credits
Select 15 credits from the following (3 credits must be upper division): 15
  MKTG 3220 Retail Management (3.0)  
  MKTG 3630 Services Marketing (3.0)  
  MKTG 3650 Professional Selling (3.0)  
  MKTG 3660 Digital Marketing (3.0)  
  MKTG 3670 Advertising and Promotion (3.0)  
  MKTG 4400 Competitive Intelligence (3.0)  
  MKTG 481R Marketing Internship (1.0)  
Complete 12 credits of any foreign language course 1010, 1020, 2010 sequence 12

Graduation Requirements:

  1. Completion of a minimum of 123 semester credits required in the BA degree; at least 40 credit hours must be upper-division courses.
  2. Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
  3. Residency hours: Minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
  4. Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
  5. Successful completion of at least one Global/Intercultural course.

NOTE: Students will be limited to 9 hours of upper-division credit until MATRICULATION is completed.

Footnote
*Courses with an asterisk (*) cannot be taken until student is matriculated.
**Students will be required to complete the Business Computer Proficiency exam with a score of 80 percent or higher or complete the IM 2010 course with a score of 80 percent or higher.

Graduation Plan

This graduation plan is intended to be a guide. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.

Semester 1 Course Title Credit Hours
English 1010 Introduction to Writing 3
Math 1050 College Algebra 4
American Institutions History 3
Health or PE Pers health Wellness/Fit For Life 2
Language 1010 Level 4
  Semester total: 16
Semester 2 Course Title Credit Hours
Phil 2050 Ethics and Values 3
IM 1010 required prereq B- or higher or Test 0
Biology Distribution 3
Physical Science Distribution 3
Language 1020 Level 4
ACC 2010 Financial Accounting 3
  Semester total: 16
Semester 3 Course Title Credit Hours
Econ 2020 Macroeconomics (Social/Behavioral Science) 3
Biol/Phys Science  Distribution 3
Fine Arts Distribution 3
IM 2010 Business Computer Proficiency (B- or higher) or Business Computer Proficiency Exam 0
Engl 2010 Intermediate Writing: Humanities/Social Science 3
  Semester total: 12
Notes: 
Semester 4 Course Title Credit Hours
Language 2010 Level 4
ECON 2010 Microeconomics 3
MKTG 2200 Written Business Communications (B- or higher) 3
MGMT 2390 Effective Business Presentations 3
MGMT 2240 Business Quantitative Analysis OR MATH 1100 Intro to Calculus 3
  Semester total: 16
Semester 5 Course Title Credit Hours
ACC 2020 Managerial Accounting 3
INFO 3120 Management Information Systems 3
MKTG 3600 Principles of Marketing 3
MGMT 3000 Organizational Behavior 3
MGMT 2340 Business Statistics I 3
  Semester total: 15
Semester 6 Course Title Credit Hours
FIN 3100 Principles of Finance 3
MGMT 3450 Operations Management 3
Humanities Distribution Language -Any foreign language 202G/2020 class 4
LEGL 3000 Business Law 3
MGMT 493R/495R Lecture Series 1
MGMT 3890 Career Preparation 2
  Semester total: 16
Semester 7 Course Title Credit Hours
MKTG 335G International Marketing 3
MKTG 3620  Consumer Behavior 3
MKTG 4600 Marketing Research 3
MKTG 4650 Marketing Management 3
MKTG ELECTIVE 3000-4000 level MKTG Approved Courses 3
  Semester total: 15
Semester 8 Course Title Credit Hours
MKTG ELECTIVE 3000-4000 level MKTG Approved Courses 3
MKTG ELECTIVE 3000-4000 level MKTG Approved Courses 3
MKTG ELECTIVE 3000-4000 level MKTG Approved Courses/Internship 3
MKTG ELECTIVE 3000-4000 level MKTG Approved Courses/ Internship 3
MGMT 4860 Business Strategy Formulation and Implementation 4
  Semester total: 16
  Degree total: 122

Department

Name:

Marketing

Location:

WB 235

Telephone:

801-863-8098

Email:

Ann.Mecham@uvu.edu

Web Address:

uvu.edu/woodbury/marketing/

Chair:

Paul Dishman

 
 

Mission Statement

As a community-engaged school of business that integrates teaching and scholarship, we aspire to be a school of choice and a leader in student development, entrepreneurship, global involvement, and innovative teaching.

In December, 2006, The UVU School of Business earned its international accreditation from AACSB International - The Association to Advance Collegiate Schools of Business.

 
 

Marketing

Career Opportunities

For those trained in marketing, career opportunities are available in advertising, brand and product management, customer affairs, industrial marketing, international marketing, marketing research and intelligence, new product planning, marketing logistics (physical distribution), public relations, purchasing, retail management, internet marketing, and sales and sales management.

Job Outlook

Almost a third of all Americans are employed in marketing-related positions. From large corporations to small companies, both in manufacturing and service areas, firms rely on marketers.

Programs

Students in Marketing may receive a Bachelor of Science, Bachelor of Arts, or a Minor in Marketing.

 
 
Woodbury School of Business

Advisement Center:

  • Office: WB 257
  • Telephone: 801-863-8032


Dean:
Norman S. Wright

 
 

Faculty

Deborah Baird(1993)

Associate Professor

Department: Marketing
Faculty



B.A., M.B.A. (Economics), Brigham Young University.

Professional Page >>

 

Amy Bettridge(2013)

Lecturer

Department: Marketing
Faculty



B.A., International Relations, Brigham Young University; M.S. Business, Utah State University.

Professional Page >>

 

Laurie Bott(2011)

Lecturer

Department: Marketing
Faculty



B.A., Communications, Utah Valley University.

Professional Page >>

 

Marc Brown(2014)

Professional in Residence

Department: Marketing
Faculty



A.S., Business Management, Utah Valley University; B.A., Management, M.B.A., Finance & Accounting, University of Utah;

Professional Page >>

 

Larry Carter(2011)

Assistant Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Business Marketing, M.S., Virginia Tech; Ph.D., Business Administration, Old Dominion University.

Professional Page >>

 

Paul Dishman(2009)

Associate Professor

Department: Marketing
Department Chair

Department: Business Graduate Studies
Faculty

B.F.A., Theater, Trinity University; M.B.A., Marketing, North Texas State University; Ph.D., Marketing, University of North Texas.

Professional Page >>

 

S. Gardiner(2012)

Professional in Residence

Department: Marketing
Faculty



B.A., Political Science, Brigham Young University; M.B.A., Brigham Young University.

Professional Page >>

 

Steven Huff(2012)

Assistant Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Computer Engineering, Utah State University; M.B.A., Ph.D., Business Administration, Brigham Young University.

Professional Page >>

 

Neal Maxfield(2009)

Lecturer

Department: Marketing
Faculty



B.S., Accounting and Management, M.B.A., University of Utah.

Professional Page >>

 

Duane Miller(1992)

Professor

Department: Marketing
Faculty



B.S., M.S., Business Education, Brigham Young University.

Professional Page >>

 

Kevin Rhoads(2012)

Assistant Professor

Department: Marketing
Faculty

Department: Management

B.A., French, Brigham Young University; Ph.D. (ABD), Strategy/Entrepreneurship, University of Oklahoma.

Professional Page >>

 

Harry Taute(2005)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.B.A., Marketing/Finance, M.B.A., Marketing, Eastern New Mexico University; Ph.D., New Mexico State University.

Professional Page >>

 

Cherie Twyman(2008)

Lecturer

Department: Marketing
Faculty



B.A., English Education, M.A., Teaching English as a Second Language, Brigham Young University.

Professional Page >>

 

Letty Workman(2000)

Associate Professor

Department: Marketing
Faculty



B.A., Philosophy, University of Missouri-St. Louis; M.B.A., Marketing, Southern Illinois University-Carbondale; Ph.D., MIS/Marketing Education, Utah State University.

Professional Page >>

 

Careers

Careers: 
Almost a third of all Americans are employed in marketing-related positions. Marketing graduates are in high demand in business, non-profit, and government service. Traditional career paths for students with marketing degrees include: brand management, advertising and promotion, professional sales, market research, pricing, product strategy, consumer behavior, event management, and international marketing. Many marketing graduates begin their careers, and then continue their education with a master's degree in Marketing.
Advertising Director
Advertising Sales
Brand/Product Manager
Buyer, Merchandiser
Channel Marketing Specialist
Client Services Manager
Communications Planning
Content Strategist
Digital Investment Manager Managing Director
Director of Interactive Products
E-Mail Marketing
Event Management Analyst
Event Manager
Inbound Marketing Manager
Marketing Communications Manager
Market Researcher
Marketing Coordinator
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