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Marketing, Minor

Requirements

The Marketing Department offers students three different tracks in the marketing minor, each providing a theoretical and in-depth professional preparation in the field. The first is the Marketing Management track, which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the Digital Marketing track, which provides courses in internet marketing, social media, and web analytics. The newest track is Professional Selling, which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Total Program Credits: 18

Discipline Core Requirements: 12 Credits
  MKTG 335G International Marketing 3
  MKTG 3600 Principles of Marketing 3
  MKTG 3620 Consumer Behavior 3
  MKTG 4600 Marketing Research 3
Elective Requirements: 6 Credits
Select 6 credits from the following: 6
  MKTG 3220 Retail Management (3.0)  
  MKTG 3630 Services Marketing (3.0)  
  MKTG 3650 Professional Selling (3.0)  
  MKTG 3660 Digital Marketing (3.0)  
  MKTG 3670 Advertising and Promotion (3.0)  
  MKTG 4400 Competitive Intelligence (3.0)  

Graduation Plan

This graduation plan is intended to be a guide. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.

Semester 1 Course Title Credit Hours
  Major Courses and Generals  
  Semester total: 0
Semester 2 Course Title Credit Hours
  Major Courses and Generals  
  Semester total: 0
Semester 3 Course Title Credit Hours
MKTG 3600 Principles of Marketing 3
  Semester total: 3
Semester 4 Course Title Credit Hours
MKTG 335G International Marketing 3
  Semester total: 3
Semester 5 Course Title Credit Hours
MKTG Elecive Choose from list 6 cr required 3
  Semester total: 3
Semester 6 Course Title Credit Hours
MKTG 4600 Marketing Research (must be Matriculated in declared Major) 3
  Semester total: 3
Semester 7 Course Title Credit Hours
MKTG Elecive Choose from list 6 cr required 3
  Semester total: 3
Semester 8 Course Title Credit Hours
MKTG 3620 Consumer Behavior 3
  Semester total: 3
  Degree total: 18

Department

Name:

Marketing

Location:

WB 235

Telephone:

801-863-8098

Email:

Ann.Mecham@uvu.edu

Web Address:

uvu.edu/woodbury/marketing/

Chair:

Paul Dishman

 
 

Mission Statement

As a community-engaged school of business that integrates teaching and scholarship, we aspire to be a school of choice and a leader in student development, entrepreneurship, global involvement, and innovative teaching.

In December, 2006, The UVU School of Business earned its international accreditation from AACSB International - The Association to Advance Collegiate Schools of Business.

 
 

Marketing

Career Opportunities

For those trained in marketing, career opportunities are available in advertising, brand and product management, customer affairs, industrial marketing, international marketing, marketing research and intelligence, new product planning, marketing logistics (physical distribution), public relations, purchasing, retail management, internet marketing, and sales and sales management.

Job Outlook

Almost a third of all Americans are employed in marketing-related positions. From large corporations to small companies, both in manufacturing and service areas, firms rely on marketers.

Programs

Students in Marketing may receive a Bachelor of Science, Bachelor of Arts, or a Minor in Marketing.

 
 
Woodbury School of Business

Advisement Center:

  • Office: WB 257
  • Telephone: 801-863-8032


Dean:
Norman S. Wright

 
 

Faculty

Deborah Baird(1993)

Associate Professor

Department: Marketing
Faculty



B.A., M.B.A. (Economics), Brigham Young University.

Professional Page >>

 

Amy Bettridge(2013)

Lecturer

Department: Marketing
Faculty



B.A., International Relations, Brigham Young University; M.S. Business, Utah State University.

Professional Page >>

 

Laurie Bott(2011)

Lecturer

Department: Marketing
Faculty



B.A., Communications, Utah Valley University.

Professional Page >>

 

Marc Brown(2014)

Professional in Residence

Department: Marketing
Faculty



A.S., Business Management, Utah Valley University; B.A., Management, M.B.A., Finance & Accounting, University of Utah;

Professional Page >>

 

Larry Carter(2011)

Assistant Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Business Marketing, M.S., Virginia Tech; Ph.D., Business Administration, Old Dominion University.

Professional Page >>

 

Paul Dishman(2009)

Associate Professor

Department: Marketing
Department Chair

Department: Business Graduate Studies
Faculty

B.F.A., Theater, Trinity University; M.B.A., Marketing, North Texas State University; Ph.D., Marketing, University of North Texas.

Professional Page >>

 

S. Gardiner(2012)

Professional in Residence

Department: Marketing
Faculty



B.A., Political Science, Brigham Young University; M.B.A., Brigham Young University.

Professional Page >>

 

Steven Huff(2012)

Assistant Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.S., Computer Engineering, Utah State University; M.B.A., Ph.D., Business Administration, Brigham Young University.

Professional Page >>

 

Neal Maxfield(2009)

Lecturer

Department: Marketing
Faculty



B.S., Accounting and Management, M.B.A., University of Utah.

Professional Page >>

 

Duane Miller(1992)

Professor

Department: Marketing
Faculty



B.S., M.S., Business Education, Brigham Young University.

Professional Page >>

 

Kevin Rhoads(2012)

Assistant Professor

Department: Marketing
Faculty

Department: Management

B.A., French, Brigham Young University; Ph.D. (ABD), Strategy/Entrepreneurship, University of Oklahoma.

Professional Page >>

 

Harry Taute(2005)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.B.A., Marketing/Finance, M.B.A., Marketing, Eastern New Mexico University; Ph.D., New Mexico State University.

Professional Page >>

 

Cherie Twyman(2008)

Lecturer

Department: Marketing
Faculty



B.A., English Education, M.A., Teaching English as a Second Language, Brigham Young University.

Professional Page >>

 

Letty Workman(2000)

Associate Professor

Department: Marketing
Faculty



B.A., Philosophy, University of Missouri-St. Louis; M.B.A., Marketing, Southern Illinois University-Carbondale; Ph.D., MIS/Marketing Education, Utah State University.

Professional Page >>

 

Careers

Careers:
Almost a third of all Americans are employed in marketing-related positions. Marketing graduates are in high demand in business, non-profit, and government service. Traditional career paths for students with marketing degrees include: brand management, advertising and promotion, professional sales, market research, pricing, product strategy, consumer behavior, event management, and international marketing. Many marketing graduates begin their careers, and then continue their education with a master's degree in Marketing.
Advertising Director
Advertising Sales
Brand/Product Manager
Buyer, Merchandiser
Channel Marketing Specialist
Client Services Manager
Communications Planning
Content Strategist
Digital Investment Manager Managing Director
Director of Interactive Products
E-Mail Marketing
Event Management Analyst
Event Manager
Inbound Marketing Manager
Marketing Communications Manager
Market Researcher
Marketing Coordinator
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