Utah Valley University’s student public relations campaign teams recently won three Hermes Creative Awards during an international competition sponsored by the Association of Marketing and Communication Professionals.
Two UVU student teams competed against some of the country’s most prestigious PR firms such as Edelman and Hill & Knowlton Strategies that submitted campaign entries for Coca-Cola, Cabelas, and 20th Century Fox Home Entertainment.
UVU teams were awarded Gold Awards for its PR campaign for “A New Way To Pay” for Fiserv, a Fortune 500 company, and PR pro bono work for “A Utah Valley Bachelor” for the Popmoney app. UVU students also received an Honorable Mention for the “IOUtah” campaign conducted for Fiserv. The PR teams spent the better part of this academic year conducting research and executing their campaigns.
“This recognition demonstrates that UVU public relations students have what it takes to work with some of the top PR firms and organizations in the country,” said Farah Sanders, faculty adviser. “Much of this is thanks to the engaged learning approach we are able to have in our classrooms at UVU.”
The UVU PR majors reached more than 250,000 people with their campaign work, increased user-ship of the app as well as transactions within the app. Erin Pierce with Adobe served as the teams’ professional adviser.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The competition has grown to one of the largest of its kind in the world.
“Our PR program has become increasingly stronger over the last four years through the efforts of our outstanding faculty. Both students and faculty have been honored at all levels from local to international,” said Janet Colvin, chair of UVU’s Communication Department. “We are very proud of the work our faculty and students are doing and the reputation that the PR program and UVU are developing for producing high competitive and stellar work in the PR field.”
Our friend and colleague Carol Morgan passed away on Friday, May 16th, following a sudden onset of brain cancer. Carol had been the administrative assistant in the Languages department for several years. Our thoughts are with her family and loved ones at this time. You can find her obituary here.
A viewing will be held Friday, May 23, 2014 from 6:00 pm to 8:00 pm at Wheeler Mortuary (82 W 400 N, Mapleton) and on Saturday morning from 8:30 am to 9:30 am at the White Church in Mapleton, (31 E Maple St, Mapleton) prior to services beginning at 10:00 am. The family requests tributes and messages may be sent to Wheeler Mortuary www.wheelermortuaries.com