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Position: Program Manager - University Marketing

Grade Department Position type: Position Number
38 5EA – Department not found Full-time A98935


Position Summary:
Under the direction of the Vice President, coordinates campus integrated marketing efforts. Plans and executes university advertising initiatives. Review campus branding strategies for web, broadcast, publications, and advertising to ensure the campus' key messages are properly used and implemented. Research effective media outlets to determine the best avenues to deliver college messages to targeted UVU audiences. Create advertisements. Provide copywriting and creative services.

Essential Functions, Major Duties, and/or Accountabilities:
  • Works with CMC staff to ensure integrated marketing strategies are implemented for advertising, broadcast, publications, events, and media relations.
  • Consults with departments and committees on marketing strategy ideas to help develop individualized marketing plans.
  • Organizes and chair campus marketing/branding committee, "Meeting of the Marketing Minds," to facilitate campus-wide, interdepartmental coordination of University branding efforts.
  • Serves as a key member of enrollment marketing, retention marketing committees.
  • Develops print/outdoor/Web advertisements to target various University audiences.
  • Designs ads for visual media; work with designers when necessary.
  • Makes media buys, work with sales reps to schedule; work with designers to develop, refine and place final product.
  • Develops concepts and write copy for radio and television advertising, work with studio to produce ads.
  • Researches effective media outlets to determine the best avenues to deliver college messages to targeted audiences.
  • Coordinates collection of final camera-ready ads from paying advertisers and create original ad materials for paying clients on and off campus for UVU Sequel Magazine.
  • Implements branding initiatives via the university's Website by counseling and coordinating with Web Resource Services.
  • Assists in enforcing campus graphics standards by helping departments understand and use the Campus Style Guide.
  • Coordinates with campus bookstore and athletics to develop and promote proper use of UVU symbols on and off campus.
  • Coordinates and facilitates focus groups and face-to-face questionnaires to collect feedback from key audiences, evaluate the University's brand equity and facilitate appropriate brand management.
  • Develops surveys to collect feedback from key audiences, evaluate the university's brand equity and facilitate appropriate brand management.
  • Tracks branding efforts/effectiveness of other comparable institutions to get new ideas
  • Explores means of reaching specific underrepresented/untapped markets
  • Researches nontraditional advertising media such as pod casts, blogs, mobile advertising, text messaging/email, rss feeds, event marketing, etc.
  • Writes, develops and edits presentations for UVU Sequel magazine, PageOne newsletter's, contents for Web pages under CMC, Power Point, and Keynotes 
  • Provides creative services for CMC & other department projects, such as concept development, copy-writing, tag-lines, slogans, etc.
  • Performs miscellaneous job-related duties as assigned. 

Supervisory Responsibilities:
  • None.

Special Requirements of the Position:
  • None.

Qualifications:

Graduation from an accredited institution with a bachelor's degree in Marketing, Communication, Public Relations, or Multimedia and two years experience related to the essentials duties; or an associates degree and four years of experience; or any combination of education and/or experience related to the essential duties totaling six years.

  • Knowledge and experience with multimedia, advertising, marketing tactics, script writing, and journalistic writing.
  • Ability to use desktop publishing to produce many kinds of communication tools.
  • Ability to create presentations.
  • Writing and proofreading skills.
  • Creative ability to design communication tools to represent university.

Disclaimer:
This position description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.
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