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Position: Director - Strategic Marketing & PR

Grade Department Position type: Position Number
46 5EA – Department not found Full-time A97868

Position Summary:

Reinforces the UVU brand and position through strategic marketing, public relations and media relations activities. Writes and manages content for a variety of media and platforms to advance the University’s mission. Executes and analyzes marketing strategy to support brand and marketing objectives of the University.

Essential Functions, Major Duties, and/or Accountabilities:
  • Shapes, executes and analyzes/assesses strategic marketing plans and campaigns to support brand objectives of the University; evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. 25%
  •  Serves as editor-in-chief to institutional magazine. 20%
  • Interfaces with media outlets and serves as a campus spokesperson. 20%
  • Oversees editorial and creative copywriting and content for campus publications, the university web site video and other digital media, helping maintain a consistent brand throughout all media, and serves as department’s chief copywriter and editor. 20%
  • Directs integrated marketing, strategic web marketing and media relations staff and efforts and supervise personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance. 15%

Supervisory Responsibilities:
  • Staff

Special Requirements of the Position:
  • Sitting; particularly for extending periods of time.
  • Talking; expressing or exchanging ideas by means of the spoken word.  Those activities in which they must be convey detailed or important spoken instructions to other workers accurately, loudly or quickly.
  • Hearing; perceiving the nature of sounds at normal speaking level with or without correction. Ability to receive detailed information through oral communication and to make the discriminations in sound.
  • Seeing; required to have close visual acuity to perform an activity such as: preparing and analyzing data and reports.


Graduation from an accredited institution with a bachelor's degree in Marketing, Communications or related field and five years of experience related to the summary of duties; or a related master's degree and three years of related experience. Master's degree preferred.  

  • Knowledge: Strong knowledge of best strategic marketing concepts and practices, including digital marketing, with preference for experience in a higher education setting; Strong knowledge and experience in marketing assessment and research; Knowledge of branding and positioning principles; Strong knowledge of and experience working with traditional and new media; Strong knowledge of and experience working with news media; Strong knowledge of and experience working with social media.  
  • Skills: Excellent written and verbal communication skills; Versatile writer, including for digital platforms; Strong copy editing skills; Demonstrated media relations skills; Skill in assessing and evaluating marketing strategy and utilizing evaluation tools; Demonstrated leadership skills; Excellent organization and time-management skills.
  • Abilities: Ability to think strategically; Ability to analyze data and trends in order to make decisions; Ability to manage sensitive information and issues and represent the University professionally and expertly in working with media outlets; Ability to thrive under pressure; Ability to lead people and manage multiple projects simultaneously; Ability to build rapport and lead collaborative projects across internal departments, divisions and among external constituents. 

This position description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.
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