Licensing Steps
The licensing process can take up to a month, please be sure to plan accordingly.

  1. Check to see if the vendor for your project has already been licensed. You can check the vendor list online at: (If they are licensed, you can skip the remaining steps.)
  2. Decide what type of license your vendor needs (see “standard license vs. restricted license”). Have your vendor download the application online at
  3. After your vendor fills out the application, have them mail it, along with applicable samples and fee, to
    Strategic Marketing Affiliates, Inc.
    Pan American Plaza
    201 S. Capitol Avenue, Suite 520
    Indianapolis, IN 46225

    (call 317-829-5733 with any questions about the application)
  4. Strategic Marketing Affiliates (SMA) will approve the vendor and contact University Marketing, who will then provide your vendor with a vendor-specific logo CD (please do not give any vendor logos besides what University Marketing & Communications provides).

If you or your vendor have any questions or concerns please contact Brian Blumer in University Marketing & Communications at (801) 863-8346 or by email at