New academic programsLarge donations (both monetary and in-kind) to the UniversityInnovative teaching methods that feature a visual componentHuman interest stories, ex. a program has its first graduate who happens to be a 71-year-old non-traditional student; or a faculty or student who might have overcome odds to succeedExamples of trends in higher educationEvents (such as conferences, speakers, performances, concerts, etc.) which are open to the publicFaculty who can speak as experts on a current topic in the news or those who can answer press inquiries on various subjects.
Part of our job is to provide expert guidance on whether a story is newsworthy. We will help to find angles to stories which would help you gain interest from the media. Our writers will produce with your help a newsworthy story, in a journalism style that can be used by the media outlets as is or may entice a reporter to develop an original article.
If you are promoting a conference with a small audience appeal or a speaker from a highly specialized field, it will probably have limited news value and therefore, we probably won't be able to use it. If a conference is particularly relevant to the public or if the research is unusual, we may be able to interest the media in covering the story.
News stories are sent to all television stations and newspapers in Utah, Salt Lake, Wasatch, and Summit Counties. Additionally they are sent to select radio stations and newsletter outlets. We can send to any media outlet if you have special requests.