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Utah Valley University
Policies and Procedures

Title Graphic Standards, Signage, and Use of Institutional Logos and Seals Number 428
Section Facilities, Operations, and Information Technology Approval Date Sep 17,1992
Subsection Facilities and Scheduling Effective Date Sep 17,1992
I. Purpose
  1. A positive and unified image is important to the success of Utah Valley University. For this purpose, graphic standards have been established. The success of a unified image depends on consistent use of each element in these standards.
II. Procedures
  1. College Logo
    1. The single most important element of a graphic identity system is a distinctive logo, creating a strong graphic expression of the organization. Care has been taken to design a visual presentation that is simple and memorable, and communicates the spirit of Utah Valley University.
      1. No other symbols are permitted to represent the College and its departments externally. Exception: Use of different or second logos externally is permitted for those departments who have dual reporting, the college and an external agency (i.e., Fire Science is a college department and a state agency).
      2. The logo should appear on College publications including advertisements, flyers, posters, brochures, etc. The logo should be placed in a position consistent with good design format.
      3. The logo must remain consistent in reproduction. The logo consists of two parts: the words "Utah Valley University" and the symbol consisting of the combined UV shape and small triangles. There are slight variations approved to accommodate design requirements (see the Graphics Standards Brochure or contact College Relations).
      4. The standard color usage for the logo is black lettering and a forest green symbol. The logo may appear in other colors but bright flashy colors should be avoided.
      5. Neither the symbol nor the name may be distorted proportionally. The name has been spaced to complement the logo and to maximize readability. No other type style should be substituted; neither should the spacing be changed.
    2. Departments and organizations affiliated with the college may create a secondary symbol to represent their services using the following guidelines:
      1. Creation of Symbol
        1. All secondary symbols must contain one of the following elements within the design: (1) "Utah Valley University" (2)"UVU" or (3) the interlocking "UV."
        2. Creation of a symbol must be coordinated through the College Relations Office.
        3. New symbols must be presented by the appropriate vice president to the President's Council for final approval.
    3. Use of Symbol
      1. Department symbols may be used without the college logo for internal communication.
      2. When used external to the College, department symbols must be used in conjunction with the college logo.
      3. Department symbols can be used alone for shirts, web pages, bags, etc.
      4. Department symbols are not to be used for letterhead, business cards, or envelopes.
  2. College Seal
    1. The college seal is to be used on official college documents such as diplomas and certificates.
    2. The seal can be used in publications if part of a quality design concept.
    3. The seal must not be altered.
    4. The seal should not be printed in bright or extreme colors.
  3. College Colors
    1. The official school colors are Forest Green and Gold. The official colors are identified by the Pantone Matching System (PMS), an international printing color reference system providing accurate methods of matching and selecting colors. The official College colors are identified by PMS 3435 (forest green) and PMS 109 (gold).
    2. The choices involved in the production of publications are many. There are so many different options of paper, ink, fonts, etc. that it would be impossible for any institution to designate general uses. The use of the official colors is not required, but when possible they are a great choice.
  4. Internal Signage
    1. To maintain a standard campus appearance, several standards have been created to meet most signage needs and to comply with ADA requirements.
      1. Permanent signage
        1. Room identification will be accomplished with a standard sign installed by the UVU Signage department. Each sign will have the room number and a braille version of the numbers. Other information can include room number, department name, and name of office occupant.
        2. Department identification signage will include oak framed plexy glass signs produced by the Signage department that can be mounted to the wall or hung in the hallway.
        3. Directional signs will be provided by the Signage department in key locations around campus. The signs will be oak framed and hung in the center of the hallways.
      2. Temporary signs
        1. Temporary signs are only to be hung on bulletin boards or tack strips available throughout the college facilities.
        2. No signs will be hung on windows, painted walls, or cement structures.
        3. Signs must be "neat in appearance" and any free-hand writing should be of exceptional quality.
        4. Signs must have no misspellings, cross-outs, ink spots, etc.
        5. Signs must be hung with masking tape only, with tape not visible.
        6. Signs must not advertise any commercial or private interests.
        7. Signs must be related to College or community activities or programs.
        8. Signs must be removed immediately following the event.
        9. Signs must have stamped approval from the Student Center or College Relations.
      3. Banners may be hung in the following locations for a period not to exceed 5 days; (1) Science Building Atrium, stair railing on the first landing down from the third floor (2) PE concourse near racquetball courts (3) Auto Trades, railing at the west end of the third level concourse.
      4. Sign regulations for the Sorenson Student Center differ and should be cleared through the director of that facility.
  5. External Signage
    1. Permanent
      1. Exterior building signage attached to the structure is standardized and falls under the direction of the campus Facilities department.
      2. Exterior road signage is standardized to meet legal requirements and the directional needs of campus visitors.
    2. Temporary
      1. Temporary lawn signs are available through the campus Signage department at minimal costs that can help direct visitors to a specific location on campus.
      2. No temporary signs will be placed in the traffic circle at the south entrance of campus.
      3. Temporary signs must be removed as soon as possible.
      4. No signs are to be posted on any permanent sign or structure on campus.
  6. Printed Material
    1. Letterhead, Business Cards, Envelopes
      1. The format for college letterhead, business cards, and business sized envelopes is standardized for all departments, clubs, and organizations. Secondary logos can only be added to departments that have a dual reporting role to the college and an agency outside the college.
      2. Information contained on business cards must be limited to the individual's name, certification/degree initials, title, address, phone number, fax number, and e-mail address.
  7. Vehicle Identification
    1. Campus vehicles will be identified with the state seal on both the driver's and front passenger doors. Under the seal will be the letters: UVU.
  8. Clarification, Exception, and Enforcement
    1. Any clarification to these standards should be directed to the Director of College Relations.
    2. Any exception to these standards can be proposed through the appropriate vice president to either President's Council for logo usage/symbol creation or the Campus Space Committee for signage issues.
    3. Enforcement
      1. Enforcement of printed materials will be monitored by UVU Printing Services and the College Relations office. Proper usage and appearance of the college logo and seal will be emphasized and the continued maintenance of standardized letterhead, business cards, and envelopes.
      2. Signage violations will be removed and discarded.
      3. Individuals/departments who develop and use unauthorized logos will be asked to desist by the vice president responsible for their area.
Cara O'Sullivan, Policy Officer | mailto:cara.osullivan@uvu.edu | (801) 836-7355
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