Eddington, Patti M
Marketing Director, Community & Continuing Ed
CE 107
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Last Updated: 10/7/15 -

Patti M. Eddington has over 20 years coordinating and managing educational marketing projects and campaigns for both public and private sector clients. During these years, Patti has successfully coordinated and completed hundreds of government-oriented publications, including technical papers, capabilities statements, brochures, sales proposals, newsletters, reports and specialty publications. Agency affiliations have included Bureau of Land Management, Utah Department Natural Resources, partnership projects with US Geological Survey, US Fish & Wildlife and National Park Service, Bureau of Indian Affairs and Natural History Associations. Patti is a strong marketing copywriter, and has excellent project and team coordination skills. She has a BA in Communications from Westminster College, Salt Lake City, and is a Shipley Process-trained professional.

RELEVANT EXPERIENCE | Professionalism combined with Creativity 

Project Coordination and Management. As an International Assn. of Business Communicators (IABC) award winner (Bureau of Indian Affairs symposium materials), Patti coordinated design and printing of a wide array of collateral materials for various clients, among them are the Grand Staircase-Escalante National Monument Science Symposium during the Clinton administration and various print projects for many agencies. Adept at both project budget management and staff administration, Patti has developed outreach materials for Utah Division of Wildlife and Utah Geological Survey, as well as various specialty projects in partnership with Bureau of Land Management (BLM), US Geological Survey (USGS), US Fish & Wildlife Service (USFWS) and National Park Service (NPS).  As a contractor for Dept. of Commerce (DoC), US Travel and Tourism Association (USTTA), she procured a large print award (1.6 million brochures), coordinated print schedules, performed extensive press checks, and served as point-of-contact liaison between DoC representative and print provider.

Graphic Arts Development. A published artist, she has created natural history educational and interpretive signage, symposium and tradeshow/exhibit materials. She possesses superior skill sets in communication in both spoken and conceptual visuals, project coordination, budgeting and scheduling, interaction with subordinates, editing large documents, and production oversight from inception to delivery, including storyboard creation and illustrations for final project presentations. Patti comfortably maintains seamless integration with colleagues and contractors. She has negotiated agreements with agencies and worked with key administrators, internal staff and vendors managing many campaigns and deliverables from concept to client approvals within established budgets and deadlines.

Creative Writing. Patti has created business plans, authored feature stories, written RFPs, talking points and press releases, composed advertising copywriting and established style guidelines for governmental and commercial clientele branding requirements. She writes and manages all social media for Utah Valley University Community and Continuing Education. 

Technical Writing.  While at Utah Department of Natural Resources, she edited and proofed scientific white papers, geologic- and natural history-oriented drafts for publishing, and consulted with geologists, seismologists and biologists in preparation of final book publishing. She assisted clients in the production and writing of business plans and due diligence presentations.


Director of Marketing 2012-present

Utah Valley University Community & Continuing Education, Orem, UT

Supervise web technician, analytics research assistant and graphic designer. Mentor and collaborate with marketing team to conceptualize and brand Community Ed collateral print, Web and social media. Manage staff and marketing budget, review analytics and develop new approaches and campaigns to reach new audiences and revenue goals. Design and create all marketing materials, supervises production on web landing pages, banners, semester course catalogs, campus TV ads, PSAs. Coordinate projects and media buys with vendors. Administration of marketing staff and direct oversight of all advertising/marketing campaigns, print and web projects; review and approval of project tasks completed prior to release.

Consultant and Art director – 2009-2011

Webrand (graphic design, branding), Fairfax, VA

Provided expertise in corporate image marketing and branding, natural resource interpretive materials and publications (trail guides, books), and exhibit design and fabrication. Local, state and federal clients.

Publisher – 2000-2008 

Desert & Alpine Lifestyles™magazine, American Fork, UT 

Coordinated with and managed printers and vendors. Conducted interviews for feature articles, directed story and photo shoot assignments with journalists and professional photographers. Guest on weekly radio broadcast. Managed interns,  freelancers and sales staff, day-to-day operations of magazine.

Advertising/Brand Officer  – 1998-1999

First Security Bank Corporation, Salt Lake City, UT

Ensured adherence of corporate standards and brand image across print and Web.  Designed all corporate collateral marketing materials for bank branches across three western states. Coordination of conceptualized campaigns and special project themes. Liaison with ad agency and promoted market positioning for bank and affiliate financial holding companies.

Publications Editor – 1993-1998 

Division of Wildlife Resources: State-level position. Salt Lake City, UT

Staff supervisor and editor for all Utah state wildlife publications, printing and distribution. Design, production, edit and coordination of all regulations and quarterly full-color magazine, trade show and graphics broadcast materials and exhibits. Coordination of all collateral marketing materials and special projects (wildlife license plates, Project Wild educational outreach, KUED Ch7 Wild Utah television program, and more). 

Created RFPs (scope and criteria), and managed bid awards to vendors. Attended conferences and networked with colleagues in wildlife and natural history associations including Ducks Unlimited, Rocky Mountain Elk Foundation, and many others.

Senior Graphic Design Coordinator – 1988-1993 

Utah Geological Survey:  State-level position. Salt Lake City, UT

Coordination and design of all Utah state geological publications, exhibit design and fabrication, and presentation materials. Proofed and edited technical manuscripts and quarterly news magazine. Coordinated bid specs for projects. Contact person with vendors, and awarded printing bids. Supervised and trained graphic support staff. Many of the publications in the National Park bookstores are Patti's work in editing and branding for education-oriented outreach and audiences.


BA Communication (cum laude): Westminster College, Salt Lake City, UT

Certificate of Hospitality Management, University of Utah

Fine Art Sterling Scholar, Brigham Young University