Education

• Ph.D. UC Berkeley, Haas School of Business, Business Administration, 2008
• M.B.A. BYU, Marriott School of Management, Marketing emphasis, 2002
• B.S. Utah State University, Computer Engineering, 1998
  

Academic Experience

• 2012-Current: Assistant Professor, Utah Valley University
  
• 2008-2012: Assistant Professor, Brigham Young University
• 2008: Instructor, University of San Francisco
  
• 2004-2008: Graduate Student Instructor; UC Berkeley
  

Teaching

Current Courses (as of Spring 2013)

• MKTG 3660 - Digital Marketing
• MKTG 3600 - Principles of Marketing
• MGMT 6600 - Marketing Strategy (MBA)
  

Experience

• Digital Marketing, UVU, Fall 2012
  
• Marketing Research, UVU, Fall 2012
  
• Marketing Strategy, UVU MBA Program, 2012
  
• Principles of Marketing, BYU, 2008-2012
• Principles of Marketing, University of San Francisco, 2008
• Principles of Marketing, UC Berkeley, 2004-2007
• Principles of Marketing, BYU, 2001-2002 

Awards

• 2012 – 2013 UVU Alumni Association Educator of the Year (Woodbury School)
• 2007 Outstanding Graduate Student Instructor, UC Berkeley
• 2006 AMA-Sheth Doctoral Consortium Fellow, University of Maryland

Research

Publications

• “Consumer Retaliation: Confirmation and Extension,” with Jonathan C. Huefner, Brian L. Parry, Collin R. Payne, Sean D. Otto, Michael J. Swenson, and H. Keith Hunt, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 15 (Feb), 114-127 (2002).
• “Consumer Complimenting Behavior: Exploration and Elaboration,” with Collin R. Payne, Brian L. Parry, Sean D. Otto, and H. Keith Hunt, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 15 (Feb), 128-147 (2002).

Proceedings

• Huff, Steven C. (2010), “The Z-Effect: Influencing Preference through the Dispersion of Quality in a Menu,” INFORMS Marketing Science Conference, Cologne, Germany.
• Huff, Steven C. (2009), “The Effect of Superfluous Ratings on Preference,” INFORMS Marketing Science Conference, Ann Arbor, Michigan.
• Huff, Steven C. (2009), “The Effect of Superfluous Ratings on Preference,” in Advances in Consumer Psychology, Vol. 1, eds. Alexander Chernev, Michal Herzenstein, and Shailendra Pratap Jain, San Deigo, CA: Society for Consumer Psychology.

Working Papers

In Progress

• "Clicking Through Overload: Why Choice Overload Online can Actually Increase Information Search"
• "Can Consumer Research Benefit from Experimental Economics?"
• "Price Anchors: Why the Order of a Menu Can Make You Pay More."
• "Did Curiosity Kill the Cat? It Depends on What Kind of Curiosity.