|Title:||Assistant Professor - Marketing|
- Ph.D. UC Berkeley, Haas School of Business, Business Administration, 2008
- M.B.A. BYU, Marriott School of Management, Marketing emphasis, 2002
- B.S. Utah State University, Computer Engineering, 1998
- 2012-Current: Assistant Professor, Utah Valley University
- 2008-2012: Assistant Professor, Brigham Young University
- 2008: Instructor, University of San Francisco
- 2004-2008: Graduate Student Instructor; UC Berkeley
Current Courses (as of Spring 2014)
- MKTG 459R - Advanced Digital Marketing and Analytics
- MKTG 3660 - Digital Marketing
- MKTG 3600 - Principles of Marketing
- MKTG 6810 - Identifying Customer Opportunities (MBA)
- MKTG 6920 - Creativity and Problem Solving(MBA)
- MGMT 6600 - Marketing Strategy (MBA)
- Advanced Digital Marketing and Analytics, 2014 - present
- Identifying Customer Opportunities, MBA Program, 2014 - present
- Creativity and Problem Solving, MBA Program, 2014 - present
- Digital Marketing, UVU, 2012 - present
- Marketing Principles, UVU, 2013 - present
- Marketing Strategy, UVU MBA Program, 2012 - present
- Marketing Research, UVU, Fall 2012
- Principles of Marketing, BYU, 2008-2012
- Principles of Marketing, University of San Francisco, 2008
- Principles of Marketing, UC Berkeley, 2004-2007
- Principles of Marketing, BYU, 2001-2002
- 2012 â€“ 2013 UVU Alumni Association Educator of the Year (Woodbury School)
- 2007 Outstanding Graduate Student Instructor, UC Berkeley
- 2006 AMA-Sheth Doctoral Consortium Fellow, University of Maryland
- â€śConsumer Retaliation: Confirmation and Extension,â€ť with Jonathan C. Huefner, Brian L. Parry, Collin R. Payne, Sean D. Otto, Michael J. Swenson, and H. Keith Hunt, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 15 (Feb), 114-127 (2002).
- â€śConsumer Complimenting Behavior: Exploration and Elaboration,â€ť with Collin R. Payne, Brian L. Parry, Sean D. Otto, and H. Keith Hunt, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 15 (Feb), 128-147 (2002).
- Huff, Steven C. (2010), â€śThe Z-Effect: Influencing Preference through the Dispersion of Quality in a Menu,â€ť INFORMS Marketing Science Conference, Cologne, Germany.
- Huff, Steven C. (2009), â€śThe Effect of Superfluous Ratings on Preference,â€ť INFORMS Marketing Science Conference, Ann Arbor, Michigan.
- Huff, Steven C. (2009), â€śThe Effect of Superfluous Ratings on Preference,â€ť in Advances in Consumer Psychology, Vol. 1, eds. Alexander Chernev, Michal Herzenstein, and Shailendra Pratap Jain, San Deigo, CA: Society for Consumer Psychology.
- "Price Anchors: Why the Order of a Menu Can Make You Pay More."
- "Did Curiosity Kill the Cat? It Depends on What Kind of Curiosity.