2006 AMA-Sheth Doctoral Consortium Fellow, University of Maryland
Google Analytics Individual Qualification (2014)
"Seeing Stars: How the Mere Presence of Ratings Influences Willingness to Pay," American Journal of Business and Management (forthcoming)
“The Z Effect: Why Good is Good, But Better is Better, ” International Journal of Marketing Studies, Vol. 6, No. 3, June 2014.
“When Economic Experiments Can Help Consumer Research,” International Business Research, Vol. 7, No. 5, May 2014.
“Consumer Retaliation: Confirmation and Extension,” with Jonathan C. Huefner, Brian L. Parry, Collin R. Payne, Sean D. Otto, Michael J. Swenson, and H. Keith Hunt, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 15 (Feb), 114-127 (2002).
“Consumer Complimenting Behavior: Exploration and Elaboration,” with Collin R. Payne, Brian L. Parry, Sean D. Otto, and H. Keith Hunt, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 15 (Feb), 128-147 (2002).
Huff, Steven C. (2013), "The Z-Effect: Influencing Preference through the Dispersion of Quality in a Menu,” Global Business and Internation Business Conference, Portland, Oregon
Huff, Steven C. (2010), “The Z-Effect: Influencing Preference through the Dispersion of Quality in a Menu,” INFORMS Marketing Science Conference, Cologne, Germany.
Huff, Steven C. (2009), “The Effect of Superfluous Ratings on Preference,” INFORMS Marketing Science Conference, Ann Arbor, Michigan.
Huff, Steven C. (2009), “The Effect of Superfluous Ratings on Preference,” in Advances in Consumer Psychology, Vol. 1, eds. Alexander Chernev, Michal Herzenstein, and Shailendra Pratap Jain, San Deigo, CA: Society for Consumer Psychology.
"Clicking Through Overload: Why Choice Overload Online can Actually Increase Information Search" (under review)"
"The Woven Curriculum: Integrating Critical Soft Skills into Traditional MBA Courses."
"Price Anchors: Why the Order of a Menu Can Make You Pay More."
"Did Curiosity Kill the Cat? It Depends on What Kind of Curiosity."