BAIRD, DEBORAH K.
Title:
Associate Professor - Marketing
Office:
WB 213
Phone:
(801) 863-8235
Fax:
(801) 863-6112
Mail Code:
288
Last Updated: 11/19/14 -

Associate Professor
Marketing

 

 

EDUCATION

Ph.D (ABD) Curriculum & Instruction, USU, (anticipated dissertation defense summer 2011)

M.B.A., Masters in Business Administration, Accounting/Economics minor, BYU, 1993

B.S., Business Management emphasis in Marketing, BYU, 1987

 

TEACHING

            Associate Professor, Marketing, UVU Orem Campus, 1991-present (tenured 2000)

            School of Business Program Coordinator and Instructor, Wasatch Campus, 2004-2008

            Adjunct Instructor, Management, UVU Orem Campus, 1989-1991

            Teaching Assistance, BYU, 1987-1988

            Courses Taught:

                        Principles of Marketing, Marketing Research, Strategic Marketing

                        Advertising and Promotions

                        Written Business Communication, Business Presentations

                        Computer Applications, Management Information Systems

                        Macroeconomics, Microeconomics, Economics as a Social Science

                        Entrepreneurship, Survey of Business

                        Financial Accounting, Managerial Accounting, Personal Finance

                        Several courses prepped and delivered as online distance education courses

                       

ACADEMIC SERVICE

            Interim Department Chair, Marketing, 2008-2009

            Editor, School of Business Alumni Magazine, 2003-2004

            Integrated Studies advisor for 27 senior thesis projects 2000-2004

            Area Coordinator, Marketing & International Business, 2002-2003            

            Small Business Development Center business faculty liaison, 1999-2000

            Faculty Senate Executive Secretary, 1997-1999

            DEX Club advisor, 1996

            Committees: 

                        President's Council on Unique Educational Mission

                        Scholarship and Creative Works Counsel

                        Integrated Marketing Council for UVSC

                        WSB Teaching and Scholarship Committee (chair)

                        WSB Distance Education Committee (chair)

                        WSB AACSB Standards Committee (two years)

                        Faculty Senate Assessment Committee (two years)

                        Faculty Senate Standards Committee (two years)

                        UVSC Enrollment Committee (two years)

                        PACE Committee

                        Hiring committees (dean, chair, four faculty)

                       

PROFESSIONAL DEVELOPMENT

            Marketing Educators conference, Boston

            Direct Marketing Association international trade conference, New Orleans

            AACSB standards conference, St. Louis

            Comdex convention, Las Vegas

            Advertising symposium, Salt Lake City

            Partners in Progress Information Systems conference, two years, Logan

            Utah Women in Higher Education symposium, Zion’s Park

            Great Teachers Conference, Park City 

            WebCT training course, Distance Learning courses

            Database course (3-credit class)

            Authorware course (3-credit class)

            Ethics across the curriculum courses, two summers

            EMBA international seminar, in Korea, China, Hong Kong, Japan           

 

OTHER WORK EXPERIENCE

            Marketing consultant, develop marketing plans for local small businesses, ongoing

            Office Manager & Graphic Designer, UVSC Printing Services, 1989-1991

            Owner/Manager, Moms & Tots Maternity Shop, University Mall, Orem, 1987-1989

            Manager, Bonkers Junior Clothing, University Mall, Orem, 1986-1987

 

OTHER SERVICE

            Presenter at Expanding Your Horizons/Math & Science conferences

            Plan and host DECA conference for Utah high schools

            Certified as AA/EEO representative, serve on hiring committees

 

SCHOLARSHIP

            Dissertation research: Branding Higher Education

            Conference Presentations (peer-reviewed):

                        Deconstruction Online Learning: Postmodern Principles and Distance Education Realities

                        NRMERA Conference, Jackson, WY, October 2009

                        Marketing management Association Conference: Academic Shareholder Perceptions        

                             of Higher Education Branding, Chicago, Ill, March 2009

                        Bus & Economics Conference: Personal Finance: Required Management Course or

                             Just An Easy Class?  Las Vegas, December 2008

            Working papers:

                        Teaching Adult Literacy: Do Andragogical Principles Apply?

                        Postmodern deconstructionists and modern distance education: What would they say?

                        Integrating adult pedagogies into curriculum design of asynchronous online management

                           courses.

                        He said/She said: A comparison of professor and student perceptions of real-time distance

                           courses.

 

HONORS

            Alumni Teacher of the Year, School of Business

            Finalist for Wolverine Educator of the Year

            Teacher of the Year nominee, (four times)

            Faculty advisor to 2nd place winner in Utah Entrepreneurial Challenge

 

PROFESSIONAL ASSOCIATIONS

            Marriott School of Management Association

            American Association of University Women

            Direct Marketing Education Association

            Golden Key Honors Club