Baird, Deborah K
Title:
Associate Professor
Office:
WB 213
Phone:
(801) 863-8235
Fax:
(801) 863-6112
Mail Code:
288
Last Updated: 9/8/16 -

Associate Professor
Marketing

  

EDUCATION

Ph.D Curriculum & Instruction for Higher Education, USU, 2015

MBA, Masters in Business Administration, Accounting/Economics minor, BYU, 1993

BS, Business Management/Marketing, BYU, 1987

 

TEACHING

            Associate Professor, Marketing, UVU Orem Campus, 1991-present (tenured 2000)

            School of Business Program Coordinator and Instructor, Wasatch Campus, 2004-2008

            Adjunct Instructor, Management, UVU Orem Campus, 1989-1991

            Teaching Assistance, BYU, 1987-1988

            Courses Taught:

                        Principles of Marketing, Marketing Research, Strategic Marketing, Advertising & Promotions

                        Written Business Communications, Professional Business Presentations, Business Computer Applications,                                 Management Information Systems

                        Macroeconomics, Economics as a Social Science, Entrepreneurship, Survey of Busines

                        Principles of Marketing developed and delivered as an online course, and as a hybrid course                       

ACADEMIC SERVICE

            Interim Department Chair, Marketing, 2008-2009

            Editor, School of Business Alumni Magazine

            Integrated Studies advisor for 30+ senior thesis projects

            Department Chair ("Area Coordinator"), Marketing & International Business, 2002-2003            

            Small Business Development Center business faculty liaison

            Faculty Senate Executive Secretary

            DEX Club advisor

            Committee Service: 

                      President's Council on Unique Educational Mission

                        UVU Scholarship and Creative Works counsel

                        UVU Integrated Marketing Council

                        WSB Teaching and Scholarship Committee (chair)

                        WSB Distance Education Committee (chair)

                        WSB AACSB Standards Committee

                        Faculty Senate: senator, executive secretary, assessment committee, standards committee

                        UVU Enrollment Committee

                        Hiring committees (dean, chair, faculty)                     

PROFESSIONAL DEVELOPMENT

            International Association of Computer Information Systems, Las Vegas

            Marketing Educators conference, Boston

            Direct Marketing Association international trade conference, New Orleans

            AACSB standards conference, St. Louis

            Technology convention and educators conference, Las Vegas

            Advertising symposium, Salt Lake City

            Partners in Progress Information Systems conferences (two), Logan

            Utah Women in Higher Education symposium, Zion’s Park

            Great Teachers Conference, Park City 

            WebCT training course (certification)

            Database course (3-credit class)

            Authorware course (3-credit class)

            Ethics across the curriculum seminars

            MBA international seminar, in Korea, China, Hong Kong, Japan           

OTHER WORK EXPERIENCE

            Family businesses: laundromat, tanning salon, maternity shop

            Marketing consultant--develop marketing plans for local small businesses

SCHOLARSHIP

My research examines four adult learning models (Andragogy, Self-directed learning, Transformative learning, Experiential

learning) and the structural and pedagogical elements of hybrid course design.                    

-The Structural and Pedagogical Elements of Hybrid Course Design for Undergraduate Courses (published)

-Development of Policies & Procedures for Undergraduate Hybrid Courses: A Comparison Study (published)

-Deconstructing Online Learning: Principles and Realities (presentation)

-Academic Shareholder Perception of Higher Education Branding (presentation)

-Teaching Adult Literacy: Do Androgogical Principles apply? (presentation)

-Teaching Adult Literacy: Do Experiential Principles Apply? (working paper)

-An Investigation Into the Practicality of Offering Hybrid Courses: Evidence of Institutional Problems (working paper)

HONORS

            Alumni Teacher of the Year, School of Business

            Finalist for Wolverine Educator of the Year

            Teacher of the Year nominee, (four times)

            Faculty advisor to 2nd place winner in Utah Entrepreneurial Challenge

PROFESSIONAL ASSOCIATIONS

             AACSB member, national and state

            Marriott School of Management Association

            American Association of University Women

            Direct Marketing Education Association

            Golden Key Honors Club