| Department: | |
| Title: | Associate Professor - Marketing |
| Office: | WB 213 |
| Email: | deborah.baird@uvu.edu |
| Phone: | (801) 863-8235 |
| Fax: | (801) 863-6112 |
| Mail Code: | 288 |
Associate Professor
Marketing
EDUCATION
Ph.D (ABD) Curriculum & Instruction, USU, (anticipated dissertation defense summer 2011)
M.B.A., Masters in Business Administration, Accounting/Economics minor, BYU, 1993
B.S., Business Management emphasis in Marketing, BYU, 1987
EDUCATION
Ph.D (ABD) Curriculum & Instruction, USU, (anticipated dissertation defense summer 2011)
M.B.A., Masters in Business Administration, Accounting/Economics minor, BYU, 1993
B.S., Business Management emphasis in Marketing, BYU, 1987
TEACHING
Associate Professor, Marketing, UVU Orem Campus, 1991-present (tenured 2000)
School of Business Program Coordinator and Instructor, Wasatch Campus, 2004-2008
Adjunct Instructor, Management, UVU Orem Campus, 1989-1991
Teaching Assistance, BYU, 1987-1988
Courses Taught:
Principles of Marketing, Marketing Research, Strategic Marketing
Advertising and Promotions
Written Business Communication, Business Presentations
Computer Applications, Management Information Systems
Macroeconomics, Microeconomics, Economics as a Social Science
Entrepreneurship, Survey of Business
Financial Accounting, Managerial Accounting, Personal Finance
Several courses prepped and delivered as online distance education courses
ACADEMIC SERVICE
Interim Department Chair, Marketing, 2008-2009
Editor, School of Business Alumni Magazine, 2003-2004
Integrated Studies advisor for 27 senior thesis projects 2000-2004
Area Coordinator, Marketing & International Business, 2002-2003
Small Business Development Center business faculty liaison, 1999-2000
Faculty Senate Executive Secretary, 1997-1999
DEX Club advisor, 1996
Committees:
President's Council on Unique Educational Mission
Scholarship and Creative Works Counsel
Integrated Marketing Council for UVSC
WSB Teaching and Scholarship Committee (chair)
WSB Distance Education Committee (chair)
WSB AACSB Standards Committee (two years)
Faculty Senate Assessment Committee (two years)
Faculty Senate Standards Committee (two years)
UVSC Enrollment Committee (two years)
PACE Committee
Hiring committees (dean, chair, four faculty)
PROFESSIONAL DEVELOPMENT
Marketing Educators conference, Boston
Direct Marketing Association international trade conference, New Orleans
AACSB standards conference, St. Louis
Comdex convention, Las Vegas
Advertising symposium, Salt Lake City
Partners in Progress Information Systems conference, two years, Logan
Utah Women in Higher Education symposium, Zion’s Park
Great Teachers Conference, Park City
WebCT training course, Distance Learning courses
Database course (3-credit class)
Authorware course (3-credit class)
Ethics across the curriculum courses, two summers
EMBA international seminar, in Korea, China, Hong Kong, Japan
OTHER WORK EXPERIENCE
Marketing consultant, develop marketing plans for local small businesses, ongoing
Office Manager & Graphic Designer, UVSC Printing Services, 1989-1991
Owner/Manager, Moms & Tots Maternity Shop, University Mall, Orem, 1987-1989
Manager, Bonkers Junior Clothing, University Mall, Orem, 1986-1987
OTHER SERVICE
Presenter at Expanding Your Horizons/Math & Science conferences
Plan and host DECA conference for Utah high schools
Certified as AA/EEO representative, serve on hiring committees
SCHOLARSHIP
Dissertation research: Branding Higher Education
Conference Presentations (peer-reviewed):
Deconstruction Online Learning: Postmodern Principles and Distance Education Realities
NRMERA Conference, Jackson, WY, October 2009
Marketing management Association Conference: Academic Shareholder Perceptions
of Higher Education Branding, Chicago, Ill, March 2009
Bus & Economics Conference: Personal Finance: Required Management Course or
Just An Easy Class? Las Vegas, December 2008
Working papers:
Teaching Adult Literacy: Do Andragogical Principles Apply?
Postmodern deconstructionists and modern distance education: What would they say?
Integrating adult pedagogies into curriculum design of asynchronous online management
courses.
He said/She said: A comparison of professor and student perceptions of real-time distance
courses.
HONORS
Alumni Teacher of the Year, School of Business
Finalist for Wolverine Educator of the Year
Teacher of the Year nominee, (four times)
Faculty advisor to 2nd place winner in Utah Entrepreneurial Challenge
PROFESSIONAL ASSOCIATIONS
Marriott School of Management Association
American Association of University Women
Direct Marketing Education Association
Golden Key Honors Club
