Peterson, Jeff
Assistant Professor - Business Management
WB 233
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Last Updated: 7/23/14 -
Jeff Peterson at UVU


  • Ph.D.     Foster School of Business, University of Washington, Seattle, Washington, 2012
    Emphasis: Organizational Behavior

    Dissertation Title:  The effects of punishment on observers: A model and empirical demonstration
    Dissertation Advisor: Terry Mitchell
  • M.S.     Foster School of Business, University of Washington, Seattle, Washington, 2008
    Emphasis: Business Administration
  • M.B.A.     Marriott School of Management, Brigham Young University, Provo, UT, 1997
    Emphasis: Strategy and Information Systems
  • B.S.     Brigham Young University, Provo, UT, 1995

    Major: Family Science

Academic Experience

  • 2008 - Current     Assistant Professor of Business Management, Utah Valley University; Orem, UT
  • 2003 - 2008     Teaching Assistant, University of Washington Business School; Seattle, WA

Research Interests

  • Punishment in Organizational Settings, Organizational Justice, Ethics, Leadership and Power, Evolutionary Psychology


Working Papers

  • Peterson, J. G. "The development of the desire for punishment"
Empirical article on the influence of various aspects of a violation and the violator on observer attitudes towards the violator
  • Taute, H. A., Peterson, J. G. “Perceived needs and emotional responses to loved and loathed Brands: A Dual Process View”
Empirical article on how cognitive and affective factors influence brand loyalty and purchase intentions
  • Peterson, J. G., Owens, B. P., Hendricks, J. “The Effects of Leader Humility and Narcissism on Observer Justice and Performance”
Empirical article exploring the different effects of humble or narcissistic leaders on their subordinates perceptions of fairness as well as their productivity.
  • Peterson, J. G. “The relationship between violation severity and the desire for punishment”
Empirical article that explores the severity of a violation and the observers’ desire that the violator be punished, proposing that there is a non-linear relationship
  • Peterson, J. G. "A process model & validation of coworkers’ reactions to violations"
Empirical article on the way that coworker attitudes towards violators change over time
  • Peterson, J. G. "Ethical Inertia: Ethics are for people who aren't already in Hell"
Theoretical paper proposing the construct of Ethical Inertia, the tendency to be consistently ethical or unethical
  • Peterson, J. G. "Evolutionary Psychology in Organizational Research:"
Theory paper on EP including a methodology for applying EP theory in organizational research

Proceedings and Conference Presentations

  • Peterson J. G. (2009) “The effects of punishment on observers”. Western Academy of Management (nominated for best student paper)
  • Leavitt, K., Mitchell, T. R., and Peterson, J. G. (2008). “Theory pruning: Strategies for reducing our dense theoretical landscape”. In The Presence of Something or the Absence of Nothing: Sharpening the Questions We Ask in Management Research (All-Academy Symposium). Academy of Management Annual Meeting, Anaheim, CA.

Academic Honors and Recognitions

  • Best Paper Award for Academy of Management Research Methods Division and Organizational Research Methods Journal 2010
  • Nominated for UVU Faculty Excellence Award 2010
  • Nominated for Best Student Paper at Western Academy of Management 2009 
  • Nominated for Instructor of the Quarter Award, Foster School of Business, University of Washington Winter Quarter 2006
  • George W. Tyler Scholarship, Foster School of Business, University of Washington 2004
  • Evert McAbe Endowed Fellowship, Foster School of Business, University of Washington 2003-2004
  • Beta Gamma Sigma, Marriott School of Business, Brigham Young University, 1996
  • Phi Kappa Phi, Brigham Young University, 1996

Service - Department

  • Hiring Chair, Management Department 2009, 2012
  • Lead Instructor MGMT 3010 (Principles of Management) 2008-2010
  • Lead Instructor MGMT 3000 (Organizational Behavior) 20009-current
  • Lead Instructor MGMT 6500 (Managing Individuals and Teams) 2010-current

Service - School

  • MBA Admissions Committee 2009-current
  • MBA Curriculum Committee 2009-current
  • MBA Strategy Committee 2009-current
  • AACSB Assessment Committee 2009-current
  • PIE Committee 2009-current
  • CAL Steering Committee 2011-current
  • Co-Chair, Managing Growth through Technology Committee 2011-current

Service - Field

  • Ad Hoc Reviewer, Academy of Management Journal, 2003-current
  • Ad Hoc Reviewer, Academy of Management Learning and Education 2008-current
  • Session Chair, Academy of Management Conference 2009
  • Reviewer, Academy of Management 2003-2008 OB, OM, CM, MS Divisions
  • President, UW Doctoral Business Student Association 2004-2005

Professional Affiliations

  • Academy of Management
  • SIOP
  • Society for Personality and Social Psychology

Selected Professional Experience

Slalom Consulting               

Mar 2006 – May 2009

Microsoft Corp/Volt Information Sciences   

Jan 2005 – Jan 2006
    Program Manager

Intel Corporation       

Jan 2001 – Sept 2003       
    Program Manager        
Sept  2000– Dec 2001
    Marketing Manager       

Grant Thornton LLP           

Sept 1998 – Sept 2000

Claremont Technology Group       

June 1997 – June 1998

Consulting Clients

  • Starbucks
  • Boeing
  • Microsoft
  • Premera Blue Cross
  • Weyerhaeuser
  • The Frank Russell Company
  • Pemco Insurance
  • Norm Thompson
  • Goldendale Aluminum
  • All-Star Directories