Peterson, Val L
Title:
Vice President - VP Finance and Administration
Office:
BA 218d
Phone:
801-863-8424
Fax:
801-226-5207
Mail Code:
196
Last Updated: 10/22/14 -

Val L. Peterson                           

 

Vice President of Finance and Administration

The responsibilities for the Vice President of Finance and Administration include: (1) a budget exceeding $20,000,000 (2) administrative responsibilities for facilities, grounds, maintenance, human resources, business office, purchasing, bookstore, printing services, police department, parking services and fleet services, information technology, telephone services, media services, technology commercialization, Small Business Development Center, and Internal Auditor.

Committee Assignments

Red Cross Board

C UVU Information Technology Committee

C Long Range Transit Plan for Utah County

C Inter-modal Transportation committee

C University Parkway Interchange Public Advisory Committee

C UVU Parking Committee

C Orem Readiness and Educational Center (Armory) representative for UVU

Banner Work Group

Vice President for College Relations, 2002-2003

The Vice President for College Relations is responsible for: (1) a budget exceeding $8,000,000; (2) administrative responsibilities for the office of public relations, facilities, grounds, maintenance, McKay Events Center, police department, parking services and fleet services; (3) serves as the government relations liaison for the college.

Committee Assignments

C UVSC Commencement, Chair

  UVSC SEQUEL Magazine Board

  Red Cross Board

C UVSC Information Technology Committee

C UVSC Student Media Publications Board

C Long Range Transit Plan for Utah County

C Inter-modal Transportation committee

C University Parkway Interchange Public Advisory Committee

C UVSC Parking Committee

C Orem Readiness and Educational Center (Armory) representative for UVSC

Associate Vice President for College Relations, 1996-2002

The Associate Vice President for College Relations responsibilities include: (1)the marketing, public relations, media relations, special events, information services, department of public safety (police and fire marshal), parking and transportation services, fleet operations; (2) neighborhood liaison; (3) facilities responsibilities as assigned; (4) advocate administrative policy; (5) act as spokesperson with the media; (6) government relations liaison which includes working directly with legislators, developing strategy, and creating presentation materials and flyers;

(7) responsible for budget development, budget oversight, and control for approximately $2.1 million in budgets; and (8) hire, supervise, and evaluate clerical, para-professional, and professional personnel.

Served as the project officer for the $4.2 million road remodel project and the award winning round-about design working with DFCM and traffic consultant Fehr and Peers, Orem City, UDOT, and Federal Highways Administration, Utah State Legislature.

Worked in conjunction with the student body officers and the UVSC Foundation Board to finance and construct a $1.1 million parking lot upgrade providing paved lots, lighting, and landscape.

Received the 1998 Silver Paragon for "Best Government/Community Relations Program" for two-year colleges in the United States from the National Council for Marketing and Public Relations (NCMPR).

Directed and supervised award winning public relations, marketing, media relations, and design and publications program with 10 national awards and 30 regional awards.

Committee Assignments

C UVSC Commencement, Chair

C UVSC Information Technology Committee

C UVSC Student Media Publications Board

C Long Range Transit Plan for Utah County

C Inter-modal Transportation committee

C University Parkway Interchange Public Advisory Committee

C BYU/UVSC Trail Connector Committee

C UVSC Parking Committee

C UVSC Institutional Effectiveness Committee

C UVSC Prospect Coordination Committee

C Orem Readiness and Educational Center (Armory) representative for UVSC

C Orem Courtesy Committee

Executive Officer, 141st Military Intelligence Battalion (Linguist)

The executive officer is responsible for administering, managing, training, and budgeting for a 340 person battalion composed of soldiers who are qualified both as linguists and interrogators and counterintelligence agents. Other responsibilities include: (1) maintaining a cohesive, effective, and combat ready teams, platoons, and company; (2) directing and approving training while following directives from higher commands from the battalion commander to the adjutant general for the state of Utah; (3) supporting training affiliations with other military intelligence battalions located in Korea, Japan, and Central America; (4) ensuring support to the soldier and his or her family through the Family Support organization; and (5) advising, counseling, and mentoring soldiers in various career and personal development decisions.

 

Education

Ph.D. Brigham Young University, 2002. Major: Educational Leadership.

M.A. Brigham Young University, 1994. Major: Mass Communications

B.A. Brigham Young University, 1987. Major: Public Relations emphasis in Mass Communications.

Graduate Moscow High School, Moscow, Idaho, 1981

 

Administrative and Academic Experience

Vice President of Administration & External Affairs, Utah Valley State College 2003-Present

Vice President for College Relations, Utah Valley State College 2002-2003

Associate Vice President for College Relations, Utah Valley State College 1996-2002

Training Officer, 141st Military Intelligence Battalion (Linguist) 2002-Present

Executive Officer, 141st Military Intelligence Battalion (Linguist) 2000-2002

Company Commander, Company C, 141st Military Intelligence Battalion (Linguist) 1997-2000

Adjunct Faculty, School of Business, Utah Valley State College 1998-Present

Assistant Vice President for College Relations, Utah Valley State College 1994-1996

Company Commander, Headquarters, 300th Military Intelligence Brigade (Linguist)1993-1996

Director, College Relations, UVSC 1990-1994

Director, Marketing and Media Relations, UVCC 1989-1990

Coordinator, Public Relations, UTC 1987-1989

Account Executive, Public Relations Counselors, Inc. 1987

 

Professional Memberships

Accredited in Public Relations (APR) by Public Relations Society of America 1995- Present

Public Relations Society of America 1988-Present

Council for the Advancement and Support of Education (CASE) 1989-Present

National Council for Marketing and Public Relations (NCMPR) 1988-Present

 

Other Memberships and Activities

Assembly Delegate, Utah Valley Chapter, Public Relations Society of America 1998-2001

National Board Member, National Council for Marketing and Public Relations 1995-1999

District Director, District VI, National Council for the Marketing and Public Relations 1995-1999

Utah Valley Red Cross Executive Board 1998-Present

Utah Valley Red Cross Board 1998-Present

President, Utah Valley Chapter, Public Relations Society of America 1993

Orem Rotary Club 1992-Present

National Guard Officer Association 1987-Present

Utah Army National Guard Officer Association 1987-Present

 

Previous Administrative and Academic Experience

Assistant Vice President for College Relations, Utah Valley State College, 1994-96

The Assistant Vice President for College Relations responsibilities included the following: (1) plan, organize, and direct all activities and services of the College Relations Department; (2) supervise parking services and fleet operations; (3) develop and implement the public relations program of the College; (4) plan, organize and direct the marketing and media relations of activities of the College; (5) plan and disseminate information to news media, including news releases, media contacts, and news conferences; (6) direct the preparation of all College publications; (7) write scripts and produce programming for radio and television broadcasts; (8) speak before groups and public meetings as a representative of the College; (9) prepare annual and special reports; (10) conduct regular research and evaluation of the department’s overall effectiveness; (11) Direct all special events and hosting occasions at the College; (12) act as spokesperson for the College; (13) develop, monitor, and report on departmental budgets; and (14) hire, supervise, and evaluate clerical, para-professional, and professional personnel.

Developed, planned and implemented the campaign and approval of a $7.7 million bond for the construction of the David O. McKay Center.

Member, Executive Leadership Steering Committee for UVSC Capital Campaign.

Chair, Marketing Committee for UVSC Capital Campaign.

Chair, Commencement Committee.

Received 1996 Silver Paragon for "Best Promotion Campaign for a Special Event." for two-year colleges in the United States.

Director of College Relations, Utah Valley State College, 1990-94

The Director of College Relations responsibilities included: (1) plan, organize, and direct all activities and services of the College Relations Department; (2) develop and implement the public relations program of the College; (3) plan, organize, and direct the marketing and media relations of activities of the College; (4) plan and disseminate information to news media, including news releases, media contacts, and news conferences; (5) direct the preparation of all College publications; (6) write scripts and produce programming for radio and television broadcasts; (7) speak before groups and public meetings as a representative of the College; (8) prepare annual and special reports; (9) conduct regular research and evaluation of the department’s overall effectiveness; (10) direct all special events and hosting occasions at the College; (11) act as spokesperson for the College; (12) develop, monitor, and report on departmental budgets; and (13) hire, supervise, and evaluate clerical, para-professional, and professional personnel.

Received the 1991 Gold Paragon Award for "Best Successful Marketing Campaign" for two-year colleges in the United States.

Developed, planned, and implemented a name change and identity campaign from Utah Valley Community College to Utah Valley State College.

Developed, planned, and implemented the 50th Anniversary Celebration of Utah Valley Community College.

Director of Marketing and Media Relations, Utah Valley Community College, 1989-90

The Director of Marketing and Media Relations responsibilities included: (1) plan, organized and directed the marketing and media relations activities and services with the College Relations Department; (2) performed public information duties that have a direct and substantial effect on the public relations of the College, including public advocacy for administrative policy; (3) developed and implemented a marketing and publicity program promoting the College and its programs through media contacts; (4) supervised and assisted in preparation of all college publications; (5)wrote scripts and produced programs for radio, television and film broadcasts; (6) Organized and prepared presentations; (7) spoke before groups and in other public meetings to explain College policies and programs; (8) scheduled and conducted campus tours and hosted College guests and visitors; (9) planned and disseminated information to news media, including news releases, media contacts and news conferences; (10) Supervised the high school relations program of the College; (11) Took photographs – color and black and white–for use with newspaper releases and audio-visual presentations; (12) Published the internal employee communication; (13) developed and maintained a speakers’s bureau; (14) prepared annual and special reports as assigned; (15) assembled and maintained records and materials concerning the information services of the College; (16) visited College departments on a monthly basis; and (17) supervised clerical, paraprofessional, and professional personnel.

Public Relations Coordinator, Utah Technical College at Provo/Orem, 1987-89

The public relations coordinator responsibilities included: (1) College publications; (2) news releases; (3) hosting of VIP guests; (4) general public tours of campus; (5) brochures; (6) speakers bureau; (7) preparation of press kits; (8) media relations; (9) advertising; (10) general information as requested by the public; (11) Special events (i.e. commencement, annual president’s award, etc.) including invitations, publicity, hosting; and (12) responsible for all photography done at the college.

Developed, planned, and implemented a name change and identity campaign from Utah Technical College to Utah Valley Community College.

Account Executive, Public Relations Counselors, Inc., 1987

The account executives responsibilities included: (1)worked on a public relations campaign for the Springville World Folkfest; (2) news releases; (3) feature stories; (4)press kits; (5) billboards; and (6)media relations.