Workman, Letty
Title:
Associate Professor - Marketing
Office:
WB 231
Phone:
(801) 863-8855
Fax:
(801) 863-7218
Mail Code:
288
View Employee's Calendar
Last Updated: 10/7/14 -

 Career Overview

Letty Workman’s career in industry spans over 11 years as a regional buyer for a national retail department store chain, as well as manager of store operations for a national chain of specialty stores. Letty earned a Ph.D. from Utah State University in business and marketing education. Her areas of expertise and research include consumer behavior, customer service and service and engaged learning.

Letty integrates service and engaged learning into several of her courses. She coaches student teams to develop marketing plans for profit and not-for-profit organizations that often do not have adequate resources to develop strategic marketing plans. With a production of over 300 marketing plans for organizations throughout the state of Utah to date, community client outcomes have included fully integrated marketing communications plans that have positioned organizations for improved sales and band image. Student outcomes from this work have included professional placements in marketing management internships and final directorship positions in industry.

Letty’s research streams in service and engaged learning pedagogy, consumer behavior and customer service have been published in numerous peer reviewed academic journals and conference proceedings. Letty serves as a member of the UVU Faculty Service and Engaged Learning Committee and has provided several service and engaged learning trainings to UVU faculty. Strongly believing that service and engaged learning pedagogy makes a significant difference in better preparing students for citizenship and workplace productivity, Letty has a passion and desire to move service-learning forward at UVU.

Academic Preparation

Ph.D. Utah State University

Doctorate of Philosophy: Management Information Systems & Education, with emphasis in Marketing Education.

“The Essential Structure of Compulsive Buying:  A Phenomenological Inquiry,” unpublished doctoral dissertation, USU, Logan, UT.  

 

M.B.A. Southern Illinois University at Carbondale

   Honors:  University Women of Distinction Nominee

B.A. University of Missouri-St. Louis

Bachelor of Arts in Philosophy

 

Professional Industry Experience

The Hope Alliance, Co-Director of Marketing and Educational Programs, Park City, UT.

Life Uniform and Shoe Shops, Manager of Store Operations , St. Louis, MO.

Sears, Roebuck, and CompanyRegional Group Buyer and Division Manager , St. Louis, MO.

 

Professional Academic Experience

 

Utah Valley University:  Assistant and Associate Professor, Department of Marketing, 2000 to present.

Westminster College: Adjunct MBA Program Instructor, The Bill and Vieve Gore School of Business, 2000.

 

Ohio University: Assistant Professor, School of Human and Consumer Sciences, Retail Merchandising

   1995-1999.

    Honors:  The Honor Society of Phi Beta Delta, International Scholars, 1997.

 

Purdue University: Visiting Assistant Professor , Consumer Sciences and Retailing, 1994-1995.

Southern Illinois University at Carbondale: Graduate Research Assistant, Teaching Assistant, &   Instructor, 1988-93.

   SIUC Office of Scales Research, Department of Marketing

   SIUC University Women’s Professional Advancement

   SIUC Alumni Association

 

Research Honors

 

2007, Best Track Paper, Advertising and Promotion; Marketing Management Association Annual Conference Proceedings, Marketing Management Association Annual Conference, Chicago, IL.

2006, Utah Campus Compact Engaged Scholar Award.

 

 

1998, Irwin Distinguished Paper Award:  Best Conference Paper, Engelland, Brian T., Chris Hopkins, Letty Workman, and Mandeep Singh, “Service Quality and Repeat Usage:  A Case of  Rising Expectations,” Marketing Management Association  Annual Conference, Chicago, IL.


Additional Honors

2008, UVU Presidential Award for Excellence for Engagement.

2008, UVU Service Learning Fellow.

2005, Invited membership to Who’s Who among America’s Teachers, ninth  Edition.

1997, The Honor Society of Phi Beta Delta, International Scholars.

1989, University Women of Distinction Nominee, SIUC.

 

Publicity  

2011, UVU Magazine, "Students Help Local Businesses Develop Marketing Plans," Spring, Vol. 3 (2), p. 31.

2008, Salt Lake Weekly, "Shopaholic," Featured in Cover Story for my Dissertation Research, December 11, Vol.25, (30).

http://www.cityweekly.net/utah/article-51-6883-feature-shopaholic-once-buried-in-debt-these-shopping-addicts-are-digging-themselves-out.html

2005, Executive Times Book Reviews, Quoted as a retail expert in “The Trader Joe’s Adventure," by Len Lewis.


UVU Courses Taught: 

Study Abroad:  International Marketing: Postcards for the Cutting Edge:

   Marketing & Economics in Europe 2015 

MKTG 3620: Consumer Behavior

MKTG 3670: Advertising and Promotion Management

MKTG 3600: Principles of Marketing

MKTG 3220: Retail Management

MKTG 259R: Consumers in American and Global Society

 

Scholarly and Creative Accomplishments

Refereed Publications:  Academic Journal Articles

Kupka, Bernd, Jonathan Westover, Letty Workman, and Connie Bird (2014), "Educating the Next Generation of HRM Practitioners Using Experiential Methods,"Journal of the Utah Academy of Scineces, Arts, and Letters.

 

Workman, Letty and David Paper (2010), "Compulsive Buying:  A Theoretical Framework," The Journal of Business Inquiry, 9 (1), pp. 89-126.

 

Workman, Letty and Gregory Berry (2010), " Building the Five R/Five Stakeholder Research Framework:  Understanding Engaged Learning in the Business School,"The Journal of Business Inquiry, 9 (1), pp. 127-147.

 

Berry, Greg and Letty Workman (2007), “Broadening Student Societal Awareness through Service Learning and Civic Engagement,” Marketing Education Review.

Engelland, Brian T., Letty Workman, and Mandeep Singh (2000), “A Scale to Assess Service Quality Delivered by University Career Services Centers,” Journal of Marketing Education, December.

Engelland, Brian T., Chris Hopkins, Letty Workman, and Mandeep Singh (1998), “Service Quality and Repeat Usage: A Case of Rising Expectations,” Journal of Marketing Management, 8 (2), Fall/Winter, pp. 1-6.

 

Refereed Publications and Presentations:  Academic Conference Proceedings

 

Workman, Letty (2010), “Theoretical and Qualitative Models:  A Qualitative Investigation of Compulsive Buying,” Marketing Management Association Annual Conference Presentation and Published Proceedings, March 2010.

Baird, Deborah and Letty Workman (2009), “Stakeholders in Academic Branding:  Contrasting Faculty and Student Perceptions,”Marketing Management Association Annual Conference, Presentation and Published Proceedings, Chicago, IL. March, 2009.

Baird, Deborah and Letty Workman (2009), “Perceptual Dissonance among Academic Publics: The Journey of a Business School's Brand,” Western Academy of Management, Pipeline Paper Presentation,Midway, UT, March, 2009.

Workman, Letty, (2007), “Women’s Roles in Television Ads:  A Critical Analysis of “Best” Commercials 1995-1999,” Marketing Management Association Annual Conference Proceedings, Best Track Paper.

 

Workman,Letty (2006), "Women and Men in Media:  The Hard and Soft of the Today Show," Mountain Plains Management Conference, Utah Valley State College, October 19-21.

Workman,Letty (2006), "Role Portrayals of Women in Television Advertising:  A Critical Analysis of Perceived"Best" Commercials1995-1999," Mountain Plains Management Conference, Utah Valley State College, October 19-21.

Berry,Greg and Letty Workman (2006), "Using Service Learning To Promote Civic Engagement and Sustainability,” Academy of Management Professional Development Workshop Annual Meeting in August2006, Atlanta, GA. 

Workman, Letty and Greg Berry (2006),"Understanding Student Understanding: Developing Civic-minded Business Students through Service Learning,” Marketing Management Association Annual Meeting, Chicago, IL.

Berry,Greg and Letty Workman (2006), "Service-Learning/Civic Engagement:Creating Ethical Awareness,” Western Academy of Management Annual Meeting in Los Angeles, CA.

Engelland Brian T., Letty Workman, and Mandeep Singh (1999), “On the Value of Gap Analysis in Service Quality Measurement,”Marketing Management Association Annual Conference Proceedings, March 1999,Chicago, IL.

Engelland, Brian T., Chris Hopkins, Letty Workman, and Mandeep Singh (1998), “Service Quality and Repeat Usage: A Case of Rising Expectations,” Marketing Management Association Annual Conference Proceedings, March 1998, Chicago, IL.

Singh, Mandeep, Brian T. Engelland and Letty Workman (1997), “Effects of Negative Ion Depletion on Shopping Behavior: A Research Proposal,” Southern Marketing Association   Annual Conference Proceedings, Atlanta, GA, November 4-8, 1997.

Workman, Letty, Brian Engelland, and Mandeep Singh (1997),“The University Career Services Center: An Exploratory Investigation of Market Orientation,” Marketing Management Association, 1997Proceedings, Dale L. Varble, Joyce A. Young, and Eleanor Maliche, eds., Indiana State University, pp. 170-179.

Workman, Letty (1996), “The Marketing Initiative,” Ohio University’s Office of Career Services: Recommendations to Meet the Challenges of the 21st Century, Ohio University Career Services Task Force Report to the Vice President, pp. 9-1.

Engelland, Brian T., Letty Workman, and William C. LaFief (1995),“Global and Demographic Diversity Perspectives in Business Education: Outcome Assessment Using the CETSCALE,” Marketing:  Foundations for a Changing World, 1995 Proceedings, Brian T. Engelland and Denise T. Smart, eds.,Southern Marketing Association, Evansville, IN,  pp. 251-254.

Workman, Letty (1994), “A Psychometric Critique of Shopping Orientation Scales,” Marketing: Advances in Theory and Thought, 1994 Proceedings, Brian T. Engelland and Alan J. Bush, eds., Southern Marketing Association, Evansville, IN,pp. 18-27.

Workman, Letty (1993), “A Psychometric Critique of Shopping Orientation Scales,” Office of Scales Research Technical Report 9302, Southern Illinois University at Carbondale.

Refereed Abstracts and Presentations

 

Kalt, Karson and Letty Workman (2014), "For Time and Eternity: A Quallitative Study of Bridal Shopping of Women in Utah County," National Conference of Undergraduate Research presentation, University of Kentucky, April.

 

Workman, Letty, Bernd Kupka and Jonathan Westover (2014), "Construct Identification of Service and Engaged Learning Outcomes: The 9R S&EL Framework," Scholarship of Teaching and Engagement Conference presentation, Utah Valley University, March.

 

Workman, Letty, Bernd Kupka and Jonathan Westover (2014), "Creating Service and Engaged Learning Value for the Public Good:  Construct Identification and Measurement Issues," Utah Campus Compact Moab Faculty Retreat presentation, February.

 

Workman, Letty (2013), "The Journey of Recovery for Compulsive Buyers: A Model of Higher Power and Hope," Religious Faith and Social and Applied Sciences Conference presentation, Utah Valley University, October.

 

Kupka, Bernd, Jonathan Westover, Letty Workman and Connie Bird (2013), Educating the Next Generation of HRM Practitioners Using Experiential Methods," Annual Conference of the Utah Academy of Sciences, Arts, and Letters (Orem, Utah), April.

Taylor, Marilyn, Amy Kenworthy-U’Ren, and Letty Workman, (2008), “Consortium Approaches to Service-Learning:  Empirical Evidence,Propositions, and Dreams Becoming Reality,” Academy of Management National Conference, August.

Love, Caleb and Letty Workman(2007), “The CEO’s Perspective on Students’ Paths to Success:  A Grounded Theoretical Study.” National Conference of Undergraduate Research.

Chidziva,Lewis, Jair Cortazar and Letty Workman (2006), “An  Exploratory Investigation of the Role of College Professors in    Facilitating International Student Transition,” National Conference of Undergraduate Research.

Workman, Letty (2000), “Business Ethics: Corporate Social Responsibility and the Leader,” Biology in the 21stCentury: New Horizons for the Sciences, Humanities, and Business, UVSC.

Workman, Letty, Celine Pinet and Ann Paulins (1998), “Computer Skills Needed for Retail Merchandising and Interior Design Graduates,” International Textiles and Apparel Association Conference, Dallas, TX, November 1998.

Workman, Letty (1997), “Internationalizing the Curriculum:  The Retail of Two Cities to The Tales of New Cities,” International Textiles and Apparel Association Annual Meeting Proceedings, Knoxville, TN, November12-15, 1997.

Workman, Letty, Celine Pinet, and Ann Paulins (1997), “Market Driven Technological Education:  Which Computer Skills are Most Demanded?”  American Association of Family and Consumer Sciences Annual Meeting and Exposition, Washington, DC, June 25, 1997, p. 64.

Paulins,V. Ann, Sky Cone and Letty Workman (1996),“Introducing a Capstone Course for Retailing,” International Textiles and Apparel Association, 1996 Proceedings,  p. 64.

Refereed Posters and Presentations

Workman,Letty, Celine Pinet and Ann Paulins (1998), “Computer Skills Needed for Retail Merchandising and Interior Design Graduates,” International Textiles and Apparel Association Conference, Dallas, TX, November 1998.

Workman, Letty (1997),“Internationalizing the Curriculum:  The Retail of Two Cities to The Tales of New Cities,”  International Textiles and Apparel Association Annual Meeting,Knoxville,TN, November 12-15, 1997.

Simpson, Eithel, Letty Workman, and Theresa Williams (1996),“International Consumers’ Perceptions of US and Non-US  Retailers,” 3rd International Conference on Recent Advances in Retailing and Services Science, 1996Proceedings,Telfs/Buchen, Austria, p. 170.

Paulins,V. Ann, and Letty Workman (1996), “Introducing a Capstone Course for Retailing,” International Textiles and Apparel Association Canadian Reflections Conference, Banff, Alberta, Canada, August 1-4, 1996.