Social Media/Technology Guidelines
Approved by the University Communications Committee on March 28, 2012 (changes in
Direction Statement May 14, 2012).
As the influence and utility of social media continue to grow, these guidelines establish
a deliberate social media strategy for Utah Valley University. They are based on the
institution's current policies, which are binding to its activities. UVU recognizes
social media as a method for personal as well as university dialog and information
and values academic freedom. These guidelines seek to clarify how policy applies to
social media and to distinguish between the university's activities and the activities
- An official site is a site that is managed by university personnel on university time
and represents the university or one of its departments, divisions or functions. Ownership
is with the department or university.
- A UVU-associated site is one that is managed and maintained by an organization associated
with the university, such as a chartered club, or other official organization, such
as the alumni or foundation group. Ownership is with the organization and not with
individuals in the organization.
- A third-party site is one that is managed and maintained by organizations or persons
who do not represent the university in an official capacity outside of a teaching
environment. Ownership is with the person or organization and not with the university
or one of its associated organizations.
- Inappropriate content for social media sites is defined as content that promotes or
condones behavior that violates university policies, student code, or local, state
or federal law. Content with questionable language or material might not be appropriate
in order to maintain the image of the university.
- FERPA is the Family Educational Rights and Privacy Act, which restricts access to
information on students and their records.
- All social media sites are divided into the following four categories:
- Official university-wide platforms (such as UVU YouTube channel, UVU Twitter account,
UVU Blog, etc.);
- Official department/area social media sites;
- UVU associated sites, i.e. club sites, such as Rodeo Club blog;
- Third-party owned sites (not owned by UVU, including personal sites or UVU instructor's
- UVU must have ownership of categories A & B, and their associated organizations must
have ownership of category C. Ownership includes:
- Access to the site by appropriate UVU employees (categories A, B & C).
- Must use a uvu.edu email address for ownership during registration (categories A,
B & C).
- Usernames and passwords must be registered with University Marketing & Communications
for categories A & B or their associated organization for category C sites.
- The AVP or dean must approve of or be notified for all official sites (categories
A & B). Associated organizations should know about the existence of category C sites.
- All official sites (categories A & B) must have a registered gatekeeper no lower than
a department head. Gatekeeper's signoff is required. Associated organizations may
designate their own gatekeepers.
- UVU or the designated gatekeepers are responsible for the content of categories A
- UVU will not actively moderate the content of category C sites, provided that content
remains within the guidelines of institutional policy. Associated organizations may
set their own guidelines for content within institutional policy for category C sites.
- Gatekeepers may delegate to others the day-to-day responsibility of maintaining sites,
but are ultimately responsible for the site. Gatekeepers are responsible for the person
maintaining the site and must be aware of changes in personnel.
- All UVU logos used must comply with university branding standards.
- All official sites (categories A & B) should be kept up to date and relevant.
- All official sites (categories A & B) should include at least one link to an official
UVU site (category A or uvu.edu).
- No private information as classified in university policy should be stored or available
on the site, such as student records (FERPA) or Personally Identifiable Information
(PII), such as credit card, social security numbers, birthdates), etc.
- All official sites (category A & B) must bear on a visible portion of their site the
following notice: "This site belongs to UVU (could include link here). Email firstname.lastname@example.org
for any complaints." A visual stamp may also be displayed where possible and feasible.
- All currently existing category A, B & C sites must either conform to this protocol
or they will not be recognized by the university. No inappropriate content is allowed
(see definition above).
- All sites not owned by the university found in violation of university copyright,
trademark, logo or university policy violations will be requested to correct those
violations. All third-party sites (category D) must not represent themselves as representing
- UVU is not responsible for content on category D sites and will only monitor them
for the purpose of monitoring media chatter about UVU and for violations outlined
in rule 12 above.
- UVU will not ask a prospective or current student or employee to disclose a password
that allows access to a category D (personal) account, pursuant to Utah State law.
(Utah H.B. 100, 2013)Any revenue, e.g. digital advertising, is governed by university
policy for category A and B sites and by the policies of the associated organizations
for category C sites.
Responsibilities of areas
University Marketing & Communications
It will be the responsibility of University Marketing & Communications to:
- Maintain an official university presence on social media platforms dictated by the
University Communications Committee.
- Assist certain campus groups in cultivating their own presence by providing best practices
- Create a list (to be displayed on uvu.edu) of all official and associated sites divided
into categories A, B & C and keep an internal-only list of category D sites for the
purpose of monitoring media chatter about UVU.
- Have available a visual stamp (apart from the UVU logo) for official sites to indicate
that they are official UVU sites.
University Communication Committee
It will be the responsibility of University Communications Committee to:
- Review sites when a complaint is submitted for violations of policies and protocols
and work to correct issues.
- Review yearly all official sites for misuse, lack of use and the above protocols.
- Monitor sites that do not fall within the approved A, B or C categories, and sites
that are misleading or purport to be university sites (unauthorized representation
of the university by third parties), and/or follow up on complaints about such sites
on university copyright, trademark, logo, or policy violations.
It will be the responsibility of Information Technology to:
- In conjunction with the University Communications Committee, maintain database associated
with ownership, username and passwords, email addresses and gatekeepers for A & B
Gatekeeper (or designee)
The gatekeeper may designate the day-to-day maintenance of sites, but ultimately have
the responsibility to:
- Maintain the integrity of the site.
- Monitor for inappropriateness of site content.
Associate vice presidents and deans
Associate vice presidents and deans have the responsibility to:
- Approve the use of sites within their divisions.
- Manage and control resources associated with the sites.
Associate organizations (or their representatives)
Associated organizations will be responsible to:
- Maintain policies specific to their own category C sites and their own bylaws.
- Maintain username and passwords, email addresses and gatekeepers for ownership of
category C sites.
- Respond to take-down notices of violations as outlined in rule 12 above.
Best practices and use of social media: http://wikilearn.uvu.edu/webtools
List of UVU social media sites: http://www.uvu.edu/visitors/social-media-directory
Applicable policies include, but are not limited to:
110 - Contacting the Media
131 – Editing and Review of Official and Other Publications
133 – Compliance with Government Records Access and Management Act
135 – Use of Copyrighted Materials
136 – Intellectual Property
155 – Sexual Harassment and Consensual Relationships and Grievance
322 – Employment Responsibilities and Standards
441 – Appropriate Use of Computing Facilities
444 – Academic Freedom and Information Access
445 – Institutional Data Management and Access
446 – Monitoring and Review of Employee Electronic Communications or Files
449 – Private Sensitive Information
450 – Processing and Control of Distributed Administrative Data
532 – Associated Student Organization and Club Membership
541 – Student Rights and Responsibilities Code
542 – Student Records Access (Student Privacy/FERPA)
635 – Faculty Rights and Professional Responsibilities
House Bill 100, 2nd Substitute: Internet privacy amendments, 2013 General Session,
State of Utah