Professional Sales Program

The UVU Professional Sales Program

Most businesses--across all industries--define their success in exactly the same way. By sales.

Professional selling is essential to the strength, growth, and profits of nearly every company. This is why individuals with proven sales ability are in demand throughout the world with opportunities for near unlimited earning potential and career advancement. 

Currently, the average salary for a professional sales person--in Utah alone--is over $90,000. The Bureau of Labor Statistics forecasts 17,000 new sales positions in Utah by 2020. 

AVAILABLE COURSES

    MKGT 3600 PRINCIPLES OF MARKETING

    Studies consumers, markets, and environments from the perspective of the marketing manager. Covers consumer behavior, marketing research, product management, and channels of distribution. Explores pricing, advertising, and personal selling. Includes case analysis, lectures, class discussions, videos, oral presentations, written assignments, and guest speakers.

    MKTG 3650 PROFESSIONAL SALES

    Studies the recruiting, training and supervising of salespersons, organization of territories, compensation schemes, and forecasting. Includes lectures, guest speakers, video tapes, role playing, case analysis, oral presentations, and written assignments.

    MKTG 3640 SALES MANAGEMENT

    Studies issues related to planning for, organizing, staffing, motivating, directing, and controlling a sales force and related sales territories. Addresses both international and domestic perspectives. Gives special emphasis to the efficiency (cost consideration) and effectiveness (satisfaction consideration) of sales management.

    MKTG 4610 SALES ANALYTICS

    Covers managerial uses of marketing research in formulating marketing strategy. Includes determination of situations requiring research, appraisal of alternative research methods, and evaluation of studies. Presents theoretical concepts in research methodology.

    MGMT 481R SALES INTERNSHIP

    Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience.

  • The Professional Sales Program is open to any Degree