Meetings and Minutes
Web Marketing Subcommittee
NEXT MEETING
ARCHIVES
MONDAY JULY 27, 2009 at 3 to 4 in Advancement 202.
At this meeting Tim Stanley will gave the results of our home page survey described below (6.16.09). We got somewhere around 700 responses! It popped up for every 50th time our home page was loaded.
Presented documents:
Tuesday, June 16th, 2009 at 3:00 to 4:30 in AB 111
- Distributing the home page survey- http://csc.uvsc.edu/surveysystems/homepage.htm
- Updated Web Mission and Objectives from WAC
- New Mission
The UVU web mission is to (a) promote the University and its mission, vision, and values, communicate with; (b) engage key stakeholders; and (c) enable the completion of University processes.- Objectives
A. To create and maintain sustainable web site and systems by implementing a process to regularly review content, tools and infrastructure for relevancy, consistency, accuracy, and compliance.
B. To proactively market, train and provide support to, encourage and enable UVU community self-sufficiency and innovation.
C. To conduct research that leads to decisions and actions for web sites and systems that improve end user satisfaction (EG. usability)
D. To transition our web site presence from audience to community focus by seeking out, adopting and providing collaborative tools (EG. parents website, UV-Link)
E. Review semi-annually our processes and direction in light of mission and strategic objectives.
Notes from meeting:
Discussion (doc)
We started with a short discussion of Google AdWords and how they work
Next we decided that the survey at http://csc.uvsc.edu/surveysystems/homepage.htm (Tim will make grammar correction on opening question) will run for every 50th load of the home page starting tomorrow and running for three weeks. After that Tim Stanley will compile results and submit to the group. He will then give a short presentation on the results at the next subcommittee meeting on Tuesday July 21st at 3 to 4. We can then decide where we go from there with the UVU home page.
Next, we talked about the goal as identified by WAC (goal #2 of 5) : To create and maintain sustainable web site and systems by implementing a process to regularly review content, tools and infrastructure for relevancy, consistency, accuracy, and compliance.
Here is what we came up with:
Do a yearly audit
-audit – would work if they ‘own’ their stuff
-if you don’t update it we will remove concept. (some type of consequence)
Go to other committees to get a lot of leadership – deans council
-Web reviews for specific areas (web stats overviews for example)
Communicate about Google Reports and how to get them – go to Nathan Gerber for these.
-we have three standard types of reports
People need to feel they ‘own’ their content or site.
- Formally recognize people who are content contributors (in job description or otherwise)
- Every site has a site owner and content contributer that might or might not be ‘involved’
- people need to know about http://www.uvu.edu/wds/support/siteaccess/
How do people know what is available?
- Do more with Facebook – to communicate maybe?
We are more email based so we should still do emails for communication
- Communicate to subcommittees what is available
- Is technology change in order? People don’t want to take to come to a place for a meeting – perhaps a forum or facebooky type of thing would work better. Ning is an example being looked into.
= learn more about Ning (http://www.ning.com) ( http://www.ning.com)/ )
= learn more about yammer (http://www.yammer.com ( http://www.yammer.com/ ) - Don Lavange lead on yammer for uvu.edu)
how do we identify what is ‘critical’. A central place is good.
Next meeting: Tuesday July 21st at 3 to 4 [Changed: Tuesday July 21 to MONDAY JULY 27 at 3 to 4 in Advancement 202.]
5.5.09
There will not be a marketing subcommittee meeting today. The implementation of the survey on the home page has been a bit delayed. Tim Stanley has it complete at http://csc.uvsc.edu/surveysystems/homepage.htm if you want to take a look but implementation on the UVU home page is taking longer than expected. As this is our next step I want to get that done before we move forward. Thanks! As soon as it is operational and has run for two weeks I will set up a meeting time again. If it is not operational by end of May then we will look at other venues for distributing the survey.
4.10.09
WRS/Marketing will work with Tim Stanley/IRI to get the survey created and operational.
Discussion: We should start with an informal survey of some sort just to get a general idea of what people think of the UVU home page; We can then do more targeted usability studies and interviews. However, we first have to have a general feel.
BRAINSTORM OF QUESTIONS
-Is UVU home your starting point? If not, what is?
-What is the purpose of the UVU homepage?
-Why do you go to the home page?
-What do you want on the home page
-If you could change 3 things on the home page what would they be?
-What are your impressions of the home page?
-Do you like uvu home page? (which parts - cork, design, function)
-What are your impressions of the UVU home page? (do you like the UVU home page)
-what are your favorite parts of the home page?
-What are you least favorite parts of the home page?
-How often do you use the home page?
-(do you use the search box? why)
changed to:
-how do you navigate the home page? __ search box, __ corkboard, __drop down menus, __ other
- Is the UVU home page your starting page? how often do you use it?
- Can you find what you need? yes/no
QUESTIONS WE WANT ANSWERED:
% who like/dislike home page by audience
% who like/dislike corkboard by audience
what they like/dislike
what we should 'fix' or 'add'
how often they use parts of the home page
OTHER THOUGHTS:
Who is going to the home page?
Consider the size of the population (students and future students highest number of users, but then again there are lots more of them overall than fac/staff)
- link to it from Facebook
- link to it from UVLink
===========
THE SURVEY FOR THE HOME PAGE
Have it show up for every 1 in 50 home page loads
Have five starter questions
1. Who are you (audience)
2. What is your impression of the home page (lickert scale - extremely positive to extremely negative)
3. why?
[note: if possible, track referring URL]
4. Do you find it easy to use the home page?
(lickert scale - extremely easy to extremely hard)
5. why?
Then have an option to submit, or else an option to say more:
If they choose to say more:
6. What are your favorite parts of the home page?
7. What are you least favorite parts of the home page?
8. What do you want on the home page?
9. If you could change 3 things on the home page, what would they be?
10. How do you navigate the home page? __search box, __corkboard, __dropdowns, __other
11. Can you find what you need from the home page? yes / no
NEXT STEPS:
Anne to work with writers to refine questions
Anne to send questions to Tim Stanley
Tim to create survey using IRI software and shoot applicable URL to Anne
WRS and WDS to work together to find best means to offer survey off home page ('pop up' every 50th home page load)
WRS/Marketing to work with Tim/IRI to compile results
Results presented to this group and discussion of next steps takes place
3.03.09 Notes
I. Introductions
II. Homepage Brainstorm
• Small groups (6 or less)
• Topic: What are some minor changes that could be made
• Reminder we are not a decision making body but leading conversation
III. Homepage Discussion
• Discussion of brainstorm results
• Discussion Topic ideas handout (doc)
• Input on usability testing options
IV. Where we go from here