Utah Valley University now has a presence on YouTube Education (http://www.youtube.com/education) which permits us to post full length videos (maximum size 2 gig and no maximum on length).  YouTube allows one channel per institution that encompasses the entire campus and is intended for educational materials as opposed to promotional. The Utah Valley University YouTube Education presence is managed by Marketing and Communications in cooperation with Information Technology.  Below you will find protocols and practices for posting on the UVU YouTube EDU account.

Posted to UVAnnounce (all audiences) from 7/2/2010 to 7/16/2010 in UVLink and was part of emailed "Announcements for the week of July 05, 2010"

Institutions seem to be increasingly adding resources and 'presence' to sites such as YouTube.  UVU is one of these. Marketing & Communications, in cooperation with Information Technology, has implemented a YouTube EDU presence for UVU at http://www.youtube.com/utahvalleyuniversity/ and is now working to create processes, protocols and practices for posting of UVU supported resources on YouTube and other sites. 

We welcome feedback! If you have opinions or ideas, please write them to mckinnwi@uvu.edu or anne.arendt@uvu.edu for consideration.

Below are protocols and practices for posting on the UVU YouTube EDU account (Last update: 5/25/2010): 

Utah Valley University – Youtube.com/education
Overview and criteria for Use
(www.youtube.com/utahvalleyuniversity)

1. Purpose
   1. Provide storage of, and access to original UVU video of:
      1. Campus events
      2. Lectures, Presenters, Courses
      3. Promotional materials
   2. Provide a worldwide portal for viewing of UVU related Video
   3. Encourage public consumption of UVU videos for marketing or educational purposes
   4. Enhance ‘findability’ (searchability) of UVU videos for marketing or educational purposes
   5. Categorization of UVU videos
2. Use
   1. Embed UVU Youtube videos into UVU.EDU as well as allowing public posting
      with linkbacks
   2. Repository of UVU videos for internet distribution
3. Quality
   1. Audio
      1. Professional mic use (no long distance internal camera mics)
      2. Free from distracting audio artifacts
         1. Buzz, Hum, Pops & Clicks
         2. Distortion
         3. Clipping
   2. Video
      1. Clear picture
      2. Basic video production principles observed
         1. Framing
         2. Lighting
         3. Motion (use a tripod)
4. Length
   1. Maximum of 60-120 minute clips depending on resolution (HD/SD)
5. Naming Convention
   1. Titles should all lead with UVU: followed by a space, then a brief descriptive title
   2. Videos that need to be broken into segments should include a Pt. 1, or Pt. 2 etc at the end of the title.
6. Production Standard
   1. Broadcast
      1. Multi-camera, Pro audio
      2. Pre-produced program (meets quality requirements)
   2. Non-broadcast
      1. Multi-camera (meets quality requirements)
      2. Single camera (meets quality requirements)
      3. Pre-produced program (meets quality requirements)
7. Rights
   1. Individual Release Forms
      1. Signed release forms from presenters (Personal & Content release form)
      2. Signed release forms from other recognizable participants
   2. Music
      1. Copyrighted music falls under UVUs blanket license agreements with ASCAP, or BMI which only allows recording of a live event, and not used to sync to other video elements.  (Possibly will still not be allowed even if ASCAP or BMI per YOUTUBE policy)
      2. Music is an original work
      3. Music is used under another license for which UVU owns or has leased copyright
   3. Content
      1. Program release stating that video submission is owned by the submitter.
8. Content Guidelines
   1. Content should not contain vulgar verbal or gestural expressions.
   2. Content should not contain pornographic or sexually explicit material.
   3. Content should not contain violent material
   4. Material with themes intended for a mature audience should be labeled as such.
      NOTE:  Here is the link to YouTube’s content guidelines http://www.youtube.com/t/community_guidelines
   5. If for any reason content does not meet, or is subsequently not found to meet content standards it may be pulled from youtube for review.
9. Delivery & Management
   1. All uploads will be handled through Studios & Broadcast Services
      1. Metadata (title, keywords, tags) should accompany delivery of asset
      2. Fees may apply for labor performed.
   2. Management of files and metadata editing will be handled by Web Resource Services.
10. Format
    1. 4:3 Standard Definition
    2. 16:9 High Definition
    3. Codec
       1. DVD
       2. Digital file
          1. MPEG (mpg)
          2. Quicktime (mov)
          3. Flash video (flv)
11. Time Period
    1. Only materials from April 2010 forward will be posted unless there is special exception consent from Studios and Broadcast Services