Since 2005, Sharlene Hawkes has been Chief Marketing Officer for StoryRock (the leading provider of core technology of digital content management), and President of its wholly owned subsidiary, “Remember My Service” (RMS) Military Productions. At StoryRock, she was one of the key individuals responsible for creating a new consumer software category of “digital scrapbooking” and introducing its initial first product, “My Memories.” StoryRock not only re-shaped the entire multi-billion dollar scrapbooking industry, but continues to produce the number one rated digital content management technology available. In 2006, in response to a request for digital content management assistance by the US Army Reserve 96th Regional Readiness Command, she founded the Remember My Service (RMS) Military Productions Division at StoryRock. Today, RMS is the Military’s only full service interactive, video and publishing provider for Service member recognition, historical archives, and public affairs/recruiting tools. In the last two years, RMS was under contract with the National Guard Bureau, producing historical commemoratives for 25 states (including some of the largest Commands of California, Florida, New York, Ohio, Oklahoma, Puerto Rico and Missouri). Additionally, Sharlene has continually added to the RMS core competencies, to include producing all educational and social media materials for DOD Korean War 60th Commemoration, as well as recruiting videos, interactive archives and print deployment books.
In support of the troops, Ms. Hawkes has traveled to forward operating bases in Iraq and Afghanistan, pulled 7.5 G's in an F-16, and spent time aboard the aircraft carrier USS Vinson to better understand the service provided by our dedicated Service members. She is on the Command Council of the Easter Seals’ Dixon Center for Military and Veterans Initiatives, executive committee member for AUSA/ Utah region, executive committee member for IABC Utah Chapter, and steering committee member for Military Child Education Coalition/Utah. In 2008, she founded "Project Gratitude," an annual program that brings wives and daughters of fallen heroes to a complimentary VIP weekend at the Miss America Finals, where they are recognized as “Honorary Miss Americas” in a ceremony with more than 25 former Miss Americas. Ms. Hawkes holds a Bachelor’s degree in Communications from BYU, and a Master’s degree in Integrated Marketing Communication from the University of Utah. After college, she signed with ESPN and spent 16 years as an award-winning sportscaster there, covering such world-class events as World Cup Soccer, World Cup Skiing, the Kentucky Derby 1995-2004, the French Open, and Big 10 College Football 1990-1995. She was a host of College Gameday, World Cup Soccer Today, Scholastic Sports America, ESPN's Sailing, and Great American Events. In her role as both producer and on-air talent, Ms. Hawkes has interviewed such celebrities as Peyton Manning, Michael Jordan, Tom Brady, Larry King, Jackie-Joyner Kersee, Donald Trump, Pele, Diego Maradona, Tony Bennett, Mary Lou Rhetton, Troy Aikman, George Strait, and even Alice Cooper.
Ms. Hawkes was born in Paraguay, later living in Ecuador, Chile, Mexico, but spent most of her teenage years in Buenos Aires, Argentina. She is the only foreign-born, bilingual Miss America, and is an accomplished musician and published author. Ms. Hawkes and her husband, Bob, have four children and live in Centerville, Utah, where they enjoy skiing, biking, and camping.
See also: Washington Times article