New S/MART Lab Features Smart Technology

As part of UVU's new professional sales program, funded by a generous $2 million gift from the Vivint Corporation and its CEO, Todd R. Pedersen, the new Sales and Marketing Applied Research Test Lab (S/MART Lab) opened its doors on November 7, 2014. Located in the UVU Business Resource Center, the lab will provide graduate and undergraduate marketing students with opportunities to engage in projects sponsored by area businesses.

SMART Lab ribbon cutting

"Traditionally, universities have shied away from sales as an academic focus, but sales is an important component of every profession and every job," Vivint President Alex Dunn said in regard to the professional sales program and S/MART Lab.

Visitors to the open house were served hors d'oeuvres by the Culinary Arts Institute. They were also given tours of the S/MART Lab, where they learned about the many research resources provided, such as:

  • A focus group room with complete audio and video recording and editing as well as an observation room with a one-way window
  • Tobii eye-tracking device sampling at 60 times per second, which can be used to measure images, websites, or video on small or large screens
  • Tobii Glasses 2 eye-tracking devices with Bluetooth technology for field research projects
  • Galvanic skin response devices that can measure involvement and response to stimuli
  • eMotiv EEG device measuring 11 channels of brain activity providing measures of cognitive processing
  • Trained student lab assistants to provide support for research and engaged learning projects

Eye tracking device EFG device

"This is state of the art," remarked UVU President Matthew S. Holland about the lab's technology. "We think it is the best in the region, maybe the best in the nation. Certainly, it's our ambition to become that."

All of these tools will serve to enhance market research and sales training. Not only will the lab serve UVU students, but it will also be a valuable open resource to the community as well, improving sales proficiency among businesses in the area and inspiring competition. This was always the vision for the S/MART Lab, and thanks to Vivint's partnership and support, it is now a reality.