Writing and Talking About Your Art

An important part of being creative is remembering the business side - which includes selling yourself.

You are an artist. And people are going to want to talk to you about your art - because it made them feel, made them dream bigger, made them cry or laugh. Although there might be a temptation to brush people off, and ignore their queries, resist.

 

An important part of being creative is remembering the business side - which includes selling yourself. It definitely sounds gross, but if you practice and remember these tips, it’ll go great!

Talking points

Write down three main things you want people to know about your piece, project, performance, etc. How did you come to the conclusion to play the character that way? What motivated you through learning the difficult choreography? Why did you choose the medium you did? Answer these questions for yourself so you can answer them for friends and admirers later and remember: professionalism doesn’t end with your project’s completion.

Your history

This is a good time to show your street cred, and not discount the hard work you’ve put into your craft, networking and learning the industry. If your impulse is to wave off your success or attribute it to luck - don’t. Pretend you’re coaching a close friend who you’re very proud of and just don’t let you sell yourself short.

What was your intention

Although interpretation of your work is inevitable, your inspiration is an important factor as well. If you had a specific life experience that led to the creation of a piece of art, people want to hear about that! It could be simple or sweeping but either way you never know when your tale of turning life into creativity might inspire someone else.

How issues and ideas are presented in your work

Are you tackling a social issue or addressing a problem you’ve seen in the world through your work? Maybe even celebrating something good you have seen? Tell your fans and interested parties! You have the unique perspective that the non-artists out there lack, and they’ll be fascinated by your ability to see the world and make it into a project.

Anywhere can inspire you

Know your audience

If you’re writing an artist statement, blog post (for this blog!), giving an interview to the UVU Review or other press - try to consider who you’re talking to. Make sure you give enough details that a non-creative can follow your processes and steer clear of jargon and technical terms.

Make it come from YOU

It’s your work, your energy, your time to shine. Don’t be shy about putting your personal stamp on talking about your work. If you like to make jokes, make jokes. If you like to be thoughtful and deliberate, do that. There is no right way to promote yourself and your work, there is only a wrong one - and that is to avoid doing it at all.