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Impact of the UVU VIVINT Neuromarketing SMARTLab:


  • In a little over a year, the UVU Vivint SMARTLAB has evolved into one of the most advanced, professional, full-service, neuromarketing labs in the country and is now one of UVU’s most exciting, intriguing, and unique offerings.
  • The SMARTLab has educated over 2300 corporate executives and students on neuromarketing methodologies and testing techniques.

Cutting-Edge Training And Significant Hands-On-Experience For Students

  • Undergraduate and graduate students now get hands-on-training with the most advanced neuromarketing testing technologies available.
  • Student employees receive real-life project lead experience while refining their professional interaction and presentation skills.
  • UVU Vivint SMARTLab has completed 28 corporate or educational projects since launch and 14 more projects are pending.


  • Student’s SMARTLab eye tracking research has been presented locally, nationally, and internationally.
  • UVU Woodbury School of Business Marketing Department is seen as being more technologically advanced than other universities.
  • Industry leading companies are highlighting the UVU VIVINT Neuromarketing SMARTLab on their websites.
  • The SMARTLab has trained more than 135 students on professional selling, which has led to several of them receiving awards at local and national sales, marketing, and financial planning competitions.

Publication Opportunities

  • Several UVU student employees are building significant portfolios of research and they are currently submitting them for publication in journals.

Student Employment Opportunities

  • SMARTLab student employees are being sought out by industry leaders because of their cutting-edge training and experience with conducting biometric studies.



Utah SBDC Network Business Recognition