Bachelor of Science, Marketing

The Marketing Department offers students three different tracks, each providing a theoretical and in-depth professional preparation in the field. The first is the marketing management track, which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the digital marketing track, which provides courses in internet marketing, social media, and web analytics. The newest track is sales, which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track students choose, a professional internship is highly encouraged. 

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  Bachelor of Arts, Marketing

The Marketing Department offers students three different tracks, each providing a theoretical and in-depth professional preparation in the field. The first is the marketing management track, which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the digital marketing track, which provides courses in internet marketing, social media, and web analytics. The newest track is sales, which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track students choose, a professional internship is highly encouraged. Students are required to take 16 credits of a foreign language to obtain a bachelor of arts degree.

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  Digital Marketing

The digital marketing degree at UVU offers an analytical, applied, engaged-learning approach to digital marketing. Students learn a balance of marketing strategy, content creation, graphic design, and website/social media analytics for marketing campaigns. The digital marketing major offers an expanding menu of beginning and advanced courses that allow students to use their digital marketing skills for live, engaged-learning clients.

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 Minor in Marketing

The Marketing Department offers students three different tracks in the marketing minor, each providing a theoretical and in-depth professional preparation in the field.

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 Professional Sales, Certificate of Proficiency

A certificate of proficiency in professional sales at UVU offers an applied approach to professional sales. The certificate focuses on developing the knowledge and skills necessary to be successful in a professional sales environment with a focus on business-to-business sales. Courses specialize in personal selling skills, sales coaching and sales management, and sales analytics and sales strategy and include a sales-centered internship.

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