The BA/BS/Minor will give students the opportunity to earn a full major/minor in the field of public relations and strategic communication. This degree prepares students with the necessary skills to communicate (a) visually, (b) orally, and through the (c) written word in traditional and digital mediums, as demanded by the ever-changing nature of strategic communication and public relations.
Total Program Credits: 120
General Education Requirements: | 36 Credits | ||
ENGL 1010 | Introduction to Academic Writing CC | 3 | |
or | ENGH 1005 | Literacies and Composition Across Contexts CC (5) | |
ENGL 2010 | Intermediate Academic Writing CC | 3 | |
STAT 1040 | Introduction to Statistics QL | 3 | |
or | STAT 1045 | Introduction to Statistics with Algebra QL (5) | |
Complete one of the following: | 3 | ||
HIST 1700 | American Civilization AS (3) | ||
HIST 2700 | US History to 1877 AS (3) | ||
and | HIST 2710 | US History since 1877 AS (3) | |
HIST 1740 | US Economic History AS (3) | ||
POLS 1000 | American Heritage SS (3) | ||
POLS 1100 | American National Government AS (3) | ||
Complete the following: | |||
PHIL 2050 | Ethics and Values IH | 3 | |
HLTH 1100 | Personal Health and Wellness TE (2) | ||
or | EXSC 1097 | Fitness for Life TE | 2 |
Distribution Courses: | |||
Biology | 3 | ||
Physical Science | 3 | ||
Additional Biology or Physical Science | 3 | ||
Humanities (Any Foreign Language 202G/2020 course) | 4 | ||
Fine Arts | 3 | ||
Behavioral/Social Science | 3 | ||
Discipline Core Requirements: | 18 Credits | ||
COMM 2300 | Introduction to Public Relations and Strategic Communication | 3 | |
COMM 3530 | Public Relations and Strategic Communication Writing | 3 | |
COMM 3020 | Communication Research Methods WE | 3 | |
COMM 3050 | Theories of Communication and Culture WE | 3 | |
COMM 3520 | Public Relations and Strategic Communication Case Studies | 3 | |
COMM 4850 | Public Relations and Strategic Communication Campaigns | 3 | |
Elective Requirements: | 64 Credits | ||
Complete 18 credits within the Communication Major, 9 must be at the 3000-4000 level | 18 | ||
Complete 12 credits from one foreign language to include the 1010, 1020, and 2010 levels. | 12 | ||
Any courses numbered 1000 or higher, specific upper-division credits may be needed to fulfill the university's upper-division requirement, completion of one G/I course is required. | 36 |
Graduation Requirements:
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track. (Note: This graduation plan has not been updated, please contact the department for the most updated plan.)
Semester 1 | Course Title | Credit Hours |
ENGL 1010 | Introduction to Academic Writing CC | 3 |
Elective | 3 | |
HLTH 1100 or EXSC 1097 | Personal Health and Wellness TE or Fitness for Life TE | 2 |
Fine Arts Distribution | 3 | |
Elective | 3 | |
Semester Total | 14 | |
Semester 2 | Course Title | Credit Hours |
Social/Behavioral Science Distribution | 3 | |
ENGL 2010 | Intermediate Academic Writing CC | 3 |
STAT 1040 | Introduction to Statistics QL | 3 |
Biology GE | 3 | |
Language 1 | 4 | |
Semester Total | 16 | |
Semester 3 | Course Title | Credit Hours |
COMM 2300 | Introduction to Public Relations and Strategic Communication | 3 |
PHIL 2050 | Ethics and Values IH | 3 |
Elective | 3 | |
Language 2 | 4 | |
Elective | 2 | |
Semester total: | 15 | |
Semester 4 | Course Title | Credit Hours |
COMM Elective | 3 | |
Physical Science GE | 3 | |
Elective | 3 | |
American Institutions GE | 3 | |
Language 3 | 4 | |
Semester total: | 16 | |
Semester 5 | Course Title | Credit Hours |
COMM 3020 | Communication Research Methods WE | 3 |
COMM Elective | 3 | |
COMM Elective | 3 | |
Foreign Language 202G | 4 | |
Elective | 3 | |
Semester total: | 16 | |
Semester 6 | Course Title | Credit Hours |
COMM 3050 | Theories of Communication and Culture WE | 3 |
COMM 3530 | Public Relations and Strategic Communication Writing | 3 |
COMM Upper Division Elective | 3 | |
Elective | 4 | |
Elective | 3 | |
Semester total: | 16 | |
Semester 7 | Course Title | Credit Hours |
COMM 3520 | Public Relations and Strategic Communication Case Studies | 3 |
Elective | 3 | |
COMM Upper Division Elective | 3 | |
Elective | 3 | |
Elective | 3 | |
Semester total: | 15 | |
Semester 8 | Course Title | Credit Hours |
COMM 4850 | Public Relations and Strategic Communication Campaigns | 3 |
COMM Upper Division Elective | 3 | |
Elective | 3 | |
Elective | 3 | |
Semester total: | 12 | |
Degree total: | 120 |
The Communication department is in the College of Humanities and Social Sciences. To find the most up-to-date information, including Program Learning Outcomes for degree programs offered by the Communication department, visit their website.
Program Learning Outcomes | |
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