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Digital Marketing, Certificate of Proficiency

  • Requirements
  • Graduation Plan
  • Department
  • Program Details

Requirements

The Certificate of Proficiency in Digital Marketing includes courses that teach social media marketing, digital advertising, web analytics, content and email marketing, and conversion optimization. Certification signals digital marketing capability to current employers. The certificate provides an opportunity for professionals to retool and stay current with ever-changing industry trends.

Total Program Credits: 18

Discipline Core Requirements: 18 Credits
  MGMT 2400 Data Analytics for Business 1 3
  MKTG 3600 Principles of Marketing 3
  MKTG 3660 Digital Marketing 3
  MKTG 3170 Digital Advertising 3
  MKTG 3680 Marketing with Social Media 3
  MKTG 3690 Digital Marketing Analytics 3

Notes:

  1. Can be taken simultaneously with MKTG 3600.

Graduation Requirements:

  1. Completion of a minimum of 18 semester credits.
  2. Overall grade point average of 2.0 (C-) or above.
  3. Residency hours-- minimum of 3 credit hours through course attendance at UVU.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.

Semester 1 Course Title Credit Hours
MGMT 2400 Data Analytics for Business 3
MKTG 3600 Principles of Marketing 3
  Semester total: 6
Semester 2 Course Title Credit Hours
MKTG 3660 Digital Marketing 3
MKTG 3680 Marketing with Social Media 3
  Semester total: 6
Semester 3 Course Title Credit Hours
MKTG 3170 Digital Advertising 3
MKTG 3690 Digital Marketing Analytics 3
  Semester total: 6
  Degree total: 18

 

Department

Business Marketing

The Business Marketing department is in the Woodbury School of Business. To find the most up-to-date information, including Program Learning Outcomes for degree programs offered by the Business Marketing department, visit their website.

Business Marketing department

Program Details

Program Learning Outcomes
  1. Analyze quantitatively and qualitatively market conditions to gain insights that inform marketing strategy and campaigns.
  2. Develop effective marketing plans and campaigns that account for customer differences and preferences, competition, and the impact of other important market factors.
  3. Create digital marketing campaigns with appropriate use of digital advertising, social media, and web analytics.
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