The Certificate of Proficiency in Digital Marketing includes courses that teach social media marketing, digital advertising, web anaylics, content and email marketing, and conversion optimization. Certification signals digital marketing capability to current employers. The certificate provides an opportunity for professionals to retool and stay current with ever-changing industry trends.
Total Program Credits: 18
| Discipline Core Requirements: | 18 Credits | ||
| MGMT 2400 | Introduction to Data Analytics for Business Professionals 1 | 3 | |
| MKTG 3170 | Digital Advertising | 3 | |
| MKTG 3600 | Principles of Marketing | 3 | |
| MKTG 3660 | Digital Marketing | 3 | |
| MKTG 3680 | Marketing with Social Media | 3 | |
| MKTG 3690 | Fundamentals of Product Management | 3 | |
Graduation Requirements:
| Footnote: | |
| 1 Can be taken simultaneously with MKTG 3600. | |
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
Milestone courses (pre-requisites for a course in one of the subsequent semesters) are marked in red and italicized.
| Semester 1 | Course Title | Credit Hours |
| MGMT 2400 | Introduction to Data Analytics | 3 |
| MKTG 3600 | Principles of Marketing | 3 |
| Semester total: | 6 | |
| Semester 2 | Course Title | Credit Hours |
| MKTG 3600 | Digital Marketing | 3 |
| MKTG 3170 | Digital Advertising | 3 |
| Semester total: | 6 | |
| Semester 3 | Course Title | Credit Hours |
| MKTG 3680 | Marketing with Social Media | 3 |
| MKTG 3690 | Digital Marketing Analytics | 3 |
| Semester total: | 6 | |
| Degree total: | 18 |
The Business Marketing department is in the Woodbury School of Business. To find the most up-to-date information from the Business Marketing department, visit their website.
