6 Books That Every UVU Entrepreneur Should Read

6 Books That Every UVU Entrepreneur Should Read


Lucky for you, there are hundreds of thousands of books to read about entrepreneurship, however If you are looking for the right book or two to help you on your entrepreneurial path, start with this list of six books that Mark Seastrand, The Director of the Entrepreneurship Institute at UVU, recommends for UVU student entrepreneurs.

  1. Nail It and Scale It: Nathan Furr & Paul Ashlstrom

  2. Crossing the Chasm: Geoffrey Moore

  3. Duct Tape Marketing: John Jantsch

  4. The Lean Startup: Eric Ries

  5. The E Myth: Michael Gerber

  6. Business Model Generation: Alexander Osterwalder & Yves Pigneur

Nail It and Scale It: The model drawn out in this book is actually the same model that the UVUEI will walk students through when they seek mentorship through the Entrepreneurship Institute. The Nail It and Scale it Model is so simple, but It helps starting entrepreneurs actually find what stage they are at in the entrepreneurial process and helps readers take a step back and ask the important questions before moving onto the next stage. Have you really nailed the consumer pain, nailed the solution, nailed the marketing strategy, or nailed the business model? Only then are you ready to scale!


Crossing the Chasm: This books touches on the Technology Adoption Life Cycle and how entrepreneurs can cross the chasm that seems to exist between the early adopters and the early majority segments.


Duct Tape Marketing: is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.


The Lean Startup: Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.


The E Myth: Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

Business Model Generation: Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Hopefully these book will get you started in the right direction. Although all the links to purchase these book are included in this article, all these books are also available to borrow from the Entrepreneurship Institute. Make an appointment here to start your reading!


What other books have helped your entrepreneurial success?