Utah Valley University embraces social media and encourages its campus community to take advantage of the many benefits the technology has to offer. The following guidelines and resources are broad in nature and designed to offer assistance, as well as coordinate and improve the overall success of all those interested in developing an online social media presence. These pages will also explain the online rules of engagement UVU follows to respect and protect students and all those affiliated with the university.

Officially Recognized Social Media Accounts

All officially recognized social media accounts will be publicly listed on the UVU Social Media Directory here. To apply for an officially recognized social media account click on the getting started page for more details.

  • Student organizations that wish to create social media accounts recognized by the University must be registered through UVU's Student Organizations Office.
  • Unregistered student organizations are welcome to create social media accounts; however, they will not be officially recognized by UVU.
  • When using Facebook, departments should communicate through pages not groups. Facebook pages have been designed for organizations to share information to fans in an official and public manner. (See Facebook information.)

Existing Utah Valley University Conduct Policy

Below are the already existing UVU policies regarding online interaction:

  • Acceptable use
  • Copyright information
  • IT security policy
  • Personal records privacy and security policy
  • Privacy statement
  • Web site requirements and guidelines
  • FERPA/Privacy policies
  • Faculty and Administrative Professional Manual
  • Student Code of Conduct

Official Social Media

 

Visit the Social Stream site for more social media accounts associated with UVU.

Setting Up an Account

Administrators

Meet with a Social Media Coordinator to create a social media project plan. Staff involved in these activities across campus should regularly coordinate efforts.

  • Communications should have clear goals, identified audiences and regular review to verify accomplishments.
  • Have at least two administrators one of which is a FT employee and a third admin from UVU Web.
  • Social Media Administrators are fully responsible for all use of the account and any actions that take place using the account.

Getting Started

Before picking a social media channel, the P.O.S.T. formula should be followed: People > Objectives > Strategies > Technology. Technology selections are the last decisions made when working with social media. Below are some important points to review before selecting what type of social media tool your organization wants to utilize. The Social Media Coordinator will review these principles with you in further when you make your project plan.

  • People: What is your audience ready for? How are they currently participating/interacting with you?
  • Objectives: What are your goals? What outcomes do you want to see happen?
  • Strategies: How do you want your relationship/interactions to change by implementing social media? How do you want them to participate/interact with your organization?
  • Tools: What applications are necessary to make this happen?

Content Guidelines

  • Be transparent
  • Be accurate
  • Be respectful
  • Be a valued member
  • Consider your audiences
  • Think before you post
  • Respect university time and property
  • Ensure links are up to date and information is correct
  • Have all the facts before you post. It’s better to verify information with a source first than to have to post a correction or retraction later
  • Don't post proprietary information
    • You may post any content that is not threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
  • Representation of your personal opinions as being endorsed by the University or any of its organizations is strictly prohibited.
    • You may not use the CSU name to promote any opinion, product, cause, or political candidate. Be sure to include the statement: "this is my personal opinion and not necessarily that of the University" when necessary.
  • By posting content to any social media site, you agree that you own or otherwise control all of the rights to that content, that your use of the content is protected fair use, that you will not knowingly provide misleading or false information, and that you indemnify and hold the University harmless for any claims resulting from the content.
  • While UVU does not regularly review content posted to social media sites, it shall have the right to remove any content for any reason, including but not limited to, content that it deems threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
  • When using or posting online material that includes direct or paraphrased quotes, thoughts, ideas, photos, or videos, always include citations. Provide a link to the original material if applicable.
  • Refrain from using information and conducting activities that may violate local, state, or federal laws, and regulations.
  • Contact us for issues that need to be addressed by UVU's Social Media Leadership Team.

Managing Conflict

From time to time there can be incidents of conflict that arise through social media discussions. Occasionally a user might even post something mean spirited in an attempt to derail the conversation and provoke you or the University into a course of action that will later appear embarrassing. The most spirited in an attempt to derail the conversation and provoke you or the University into a course of action that will later appear embarrassing. The most important thing to remember when dealing with conflicts in the social media environment is to be civil and courteous at all times.

If someone is trying to engage in an honest discussion with a legitimate point of view and seems interested in hearing the University's side of the story, feel free to carry a dialogue with them under the guidelines listed in this Code of Conduct. Remember to be transparent about who you are and who you work for, how the issue impacts you and your department, and be painstakingly accurate in your comments.

It is very important for you to let us know if you feel that the issue under discussion will have an impact on the University's reputation at large. If you feel that the conversation has merit but are unsure how to proceed, you can also contact the News Bureau and they can help you with the discussion.

If someone appears to be baiting you with malicious or slanderous comments, it is best not to respond to them at all. All social media platforms give an account manager the option to delete or block offensive posts, and if a user is intentionally being provocative it is within your rights to delete their comment or block their account from accessing yours. Consider this option carefully. There is a fine line between a sarcastic but harmless comment that should be ignored and an offensive comment that should be deleted. Please contact us and inform us of the situation before you take action against another user.