Research Guide: Marketing

Background Information

More books on business can be found on the fourth floor, in sections HA, HB, HC, HD, HE, HF, HG, and HJ.

Household spending: who spends how much on what HC110.C6 H68
European Marketing Data and Statistics REF HA 1107.E87
International Marketing Data and Statistics REF HA 42.I56
Market Share Reporter REF 5410.M35
Sourcebook of county demographics ERSI HA203.S65
Standard & Poor’s Industry Surveys REF HG 4915.S652
Risk Management Association (RMA) Annual Statement Studies Financial Ratio Benchmarks REF HF 5681.B2 R6
International Financial Statistics Yearbook REF HG 61.I57
International Financial Statistics Country Notes REF HG 3881.I6262

Journal Articles

ABI/INFORM Collection

This is a general business database.

Business Source Premier

A general business database that can be limited to company/industry profiles and country/market reports.

ScienceDirect Journals

This is a general database general database that also covers business topics. It may be limited to studies by doing an advanced search, clicking journals tab, and checking the article box.

Sage Online

This is a general database that also covers business topics.


JSTOR is a historic journal archive that includes several decades' worth of business and economic research.

IBIS World

Industry reports.


Private company information.


Company information.

Statistical Abstract of the U.S. 2013 - present

Statistics on population, education, crime, business, language, and much more. Older content can be found using the Statistical Insight database.

Web Resources

U.S. Census

Demographic and ecomomic data.

U.S. Census International

Demographic, economic, and geographic studies of other countries.

American Community Survey

The American Community Survey helps local officials, community leaders and businesses understand the changes taking place in their communities. It is the premier source for detailed information about the American people and workforce.

Data and Statistics about the U.S.

U.S. Federal Government data and trend information on economic and population trends, crime, education, health care, aviation safety, energy use, farm production and more.

Demographic information.

Economic Census

Industry trend analysis or industry snapshot. Released every 5 years.

Economic Indicators

U.S. Census Bureau regular updates of U.S. economic data such as housing starts, retail merchant sales, international durable goods orders. Graphs of data.

Census Explorer

Federal demographic & economic data visualization tool.

Bureau of Economic Analysis

U.S. economic accounts data.

Bureau of Labor Statistics

U.S. labor market activity, working conditions, and ecomomic price change data.

Consumer Expenditure Survey

Scroll down to Spending & Time Use.

Consumer Price Index

Monthly data on changes in the prices paid by urban consumers.

Company information.

Business location costs statistics.

Archival economic data.

Global EDGE

Worldwide information, insights, and learning resources on global business activities.

Searching For a Journal

  • Use the “Journals by Title” link under “FIND” in the navigation bar to look up a journal or newspaper you know the title of.
    • Examples:
      • Advertising Age (Call #: HF5801.A276 Located on 3rd floor)
      • Wall Street Journal
      • New York Times

Subject Specialist

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