Research Guide: Marketing Research MKTG 4600

Searching Databases

Here are some sample searches for banking industry information:
banking AND industry
banking AND industry AND report
banking AND industry AND report AND "United States of America"
bank* AND industr* AND report AND ("United States of America" OR U.S.A.)




Company and Industry Information Databases

ABI/Inform Collection

Some peer reviewed content. 1923 – present. Industry/product information and business trends. Regional and local business news, analysis, markets, employment. Economics, management, finance, marketing and advertising, business trends and strategies, and human resources. Partial full text available.

First Research

Part of ABI/Inform Collection. Access to over 900 industry segments and includes nearly 500 condensed industry profiles. These include an industry overview, industry forecast, news & social information, challenges, trends and opportunities, and much more. (To get to First Research go to the ABI/Inform database, click browse tab, click First Research).

IBIS World

A comprehensive collection of Industry Market Research and Industry Risk Ratings, assembled by the database research team from economic, demographic, and government data.


PrivCo is the source for private company business and financial intelligence. It provides data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.

Business Source Premier

Full text for thousands of scholarly business journal articles. Excellent resource for business news, academic and trade journal articles, industry profiles, and case studies.

Business Insights: Global

Global Company and Industry Intelligence
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. Thousands of company histories and industry essays from Gale's core business collection. Case studies, scholarly journals, and business news for deep research coverage of global economies.


Database includes International News, Case law and regulations, and Business information. Strong for company information. Get quick company "snapshots" with links to legal, news, and patent information; good for gathering a list of industry competitors.

Mergent Online

Information on approximately 15,000 NYSE, AMEX, and NASDAQ companies; data on 20,000 non-U.S. based corporations. Information available for each company includes: company history, business, property, subsidiaries, officers, directors, long-term debt, bond ratings, capital stock, income statement, balance sheet, statements of cash flow, exchange and ticker symbol, address, telephone number, annual stock price ranges, trustees, registrar, transfer agent, stock splits, dividend payment history and more.

Wall Street Journal

Full-text of the Wall Street Journal from 1984.

Specialty Databases

Specialty databases can be useful when searching topics within other disciplines. Visit the list of Library databases and use the dropdown menu to see databases by subjects.

Naics Codes

NAICS Lookup from the U.S. Census Bureau.

The North American Industry Classification System (NAICS) is a federal classification system used by Canada, Mexico, and the United States to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data relating to the business economy.


To construct a successful business or marketing plan, it is important to know your audience. Demographic tools are a good way to discover something about the people and the communities you plan to market to.

Statistical Abstract of the United States: statistics on the social, political, and economic conditions of the United States. Tables can be downloaded as Excel or PDF files.

Census Data: Data from the U.S. Census Bureau. Includes population, housing, and economic information.

State Master: Database of facts about states. When viewing results, look at the bottom of the page to find the source. You may need to visit the source to view the most up-to-date information.

APA Citation Help

InterLibrary Loan:

Request books or articles from other libraries through UVU library

  • Go to InterLibrary Loan from the UVU Library main page
  • Login and request book or article

Subject Specialists

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