North, Matt
Assistant Professor - Information Systems/Technology
CS 601A
Last Updated: 11/24/17 -

Dr. Matt North came to the Information Systems and Technology department at UVU in 2015.  His teaching expertise is in Business Information Systems, Data Mining and Analytics, Geographic Information Systems (GIS) and Web/Mobile Software Development.  Research areas include Data Mining, GIS, Business & Technology Pedagogy, and Digital Ethics.  He is the author of two books, Life Lessons & Leadership (Agami Press, 2011), and Data Mining for the Masses (2nd Edition, Infinite Publishing, 2016), as well as numerous journal papers, articles, book chapters, and conference presentations.  An award winning professor and scholar, he is a Fulbright alumnus (Universidad Tecnológica Nacional de Argentina, 2013) and the recipient of the Ben Bauman Award for Excellence and the Gamma Sigma Alpha Outstanding Professor Award.

Dr. North loves the university's mission with emphasis placed on student-focused undergraduate education.  Several of his publications are with undergraduate student co-authors, and he is always interested in collaborating with bright and motivated young scholars.  His office is in the Computer Science building 601A, and contains an impressive collection of eBay and The Simpsons memorabilia.  Come by, take a look, and introduce yourself!


Teaching Philosophy

Teaching is so integral to my personality and professional interests that it defines me.  My love of teaching was the driving force behind the choice I made for my doctoral studies—I wanted to learn to be an excellent teacher.  That passion for teaching was also the catalyst for leaving a lucrative career at eBay to become a professor.  Much of my research agenda revolves around teaching technology effectively.  In short, all that I do centers on improving the way that I teach. 

To me, students are the life-blood of the university.  Students attend college to gain and enhance knowledge, skills, and aptitudes that will open opportunities to them and allow them to progress intellectually and professionally.  Most work hard to receive (and to pay for) their education and I believe they deserve quality instruction and advising.  As they begin their college careers, many are not sure what they want to do professionally.  This was certainly true for me as an undergraduate, and I desperately sought a faculty mentor to guide me, unfortunately with little success.  We as professors should help our students to discover and nurture their talents and passions. This can be accomplished through the classroom, through the lab, through individually tailored experiences, through off-campus opportunities, and perhaps most importantly, through a frequently occupied office with an open door.

Faculty members have a responsibility to their students to be prepared to teach, and to clearly inform students what is expected of them and why the subject at hand is important to learn.  Further, educators should consistently review their courses and methodologies to ensure that material and delivery is recent and relevant.  I believe this is particularly crucial in disciplines such as Information Systems because our field evolves so quickly. Our courses must reflect this constant evolution. Within the past decade, computer-related educational programs have added courses in topics such as mobile application development and social media.  These are just two examples, but surely our industry will continue to reinvent itself with things like  wearable technologies, and developments in similar areas.  We must maintain the energy and interest to remain experts in our field even as it changes around us.

Though knowledge of technologies and skills with tools is crucial, ultimately my teaching philosophy returns to students.  Through my dissertation research, I learned very deeply that teaching models and learning styles matter much more than smart classrooms or which development framework one might choose.  While these delivery mechanisms can enhance learning, they cannot connect with students, and they cannot join course material to the rest of the world.  That task falls to me, the professor.  My job is to do all that I can to help my students train their minds, and to help them apply what they have learned to their chosen career path.


Curriculum Vitae

Contact Information
800 W University Parkway
Orem, UT 85058

Certificate of Proficiency Utah Valley University 2018
Legal Studies

Doctor of Education West Virginia University 2006
Technology Education; Business Information Systems
Dissertation: The Effect of Student Self-described Learning Styles within Two Models of Teaching in an Introductory Data Mining Course

Master of Science Utah State University 2002
Business Information Systems; Business Systems Education

Bachelor of Arts Brigham Young University 1997
History (Latin American emphasis); Portuguese

Assistant Professor of Information Systems

Utah Valley University 2015-Present

Teaching: Database, Data Warehouse, Data Security, Management Information Systems, Enterprise Computing

Service: Committee of 21st Century Education

Associate Professor of Information Systems
The College of Idaho 2013-2015

Teaching: Business Computer Systems, Management Information Systems, Databases,
Business Analytics, Emerging Business Technologies (PHP, Mobile Apps, Social & Wearable)

Service: First Year Advising Team, Study Abroad Committee, Interim Division Chair, Retirement Benefit Investment Committee, numerous search committees, development of internships with external partners

Fulbright Specialist Universidad Tecnológica Nacional de Argentina Summer 2013
Consulted on development of undergraduate and graduate Information Systems curriculum
Advised doctoral students and faculty on research
Collaborated on research and publication in IS disciplines

Associate Professor of Computing & Information Systems
Washington & Jefferson College 2004-2013

Teaching: Databases, Data Mining & Business Analytics, Web Programming (PHP/MySQL), Geographic Information Systems, Mobile App Development, Information Assurance & Security; Creation and administration of online degree programs for non-traditional students; Designed and directed study abroad course to South America (Across the Digital Divide)

Service: Middle States Accreditation Committee (Quantitative Reasoning team); Faculty Development Budget Manager ($106k/annually); Study Abroad Committee, Committee on Educational Technology (Learning Management System selection taskforce; Helpdesk software solution taskforce); Founded Office of the Ombudsperson and served as Ombudsman for Students; Interim Chair of Computing & Information Systems department

Software Engineer / Risk Analytics Project Manager
eBay, Inc. 1999-2004

Managed a team of software engineers on numerous Enterprise Systems projects using Oracle, SAS, Teradata and Microsoft platforms

Designed and developed enterprise-class reporting, analytics, and data mining systems
Managed ‘Event Avoidance’ initiative which streamlined business processes and improved information flow, resulting in $1.42M in annual quantified cost savings

Software Implementation Project Manager
Kiva, Inc. 1998-1999

Primary company interface for clients on six- to 18-month ERP development contracts
Managed end-to-end custom Oracle software development and implementation projects

Software Implementation Specialist
Universal Computer Systems 1997-1998

Installed, configured, and supported UCS ERP Systems at numerous international client sites
Tested and documented Unix-based accounting and inventory management systems

Northwest Commission on Colleges and Universities, trained Accreditation Evaluator, 2013
Combat Stress Intervention Program Grant; $3.2M, Department of Defense, 2008 – 2012
Howard Hughes Medical Institute Grant, $1M, HHMI, 2007 – 2011
Mobile application development, Web development, Bioinformatics Education initiative collaborator
Ben Bauman Award for Excellence, IACIS, 2010
IT Education Editor for Computers & Society, ACM (SIGCAS), 2007 – 2014
Editorial Review Board Member, Journal of Computer Information Systems, 2008 – present
Gamma Sigma Alpha Outstanding Professor Award, W&J College, 2007
International New Faculty Fellows Award, Frontiers in Education, 2007.

North, M. A. (2016). War Games: Simulation vs. Virtual Machines in Cybersecurity Education. Issues in Information Systems, 17(4), 120-126.

North, M.A. (2016). Data Mining for the Masses, 2nd Ed. (Bijlani, N. & Brauer, E., eds). Seattle: Infinite.

North, M. A. (2015). Cool or Creepy: Consumer Comfort Level with Sentiment Analytics. Issues in Information Systems, 16(3), 70-79.

North, M. A. & Riniker, S. (2014). Consumer Sentiment Extraction from Unstructured Data. Issues in Information Systems, 15(1), 430-433.

Romero, L., North, M., Gutiérrez, M, & Caliusco, M. L. (2014). Pedagogically-driven Ontology for Conceptualizing the e-Learning Assessment Domain. Journal of Educational Technology & Society, 17(4), 221-238.

North, M. A. (2013). Basic Association Rule Mining in RapidMiner. In M. Hofmann & R. Klinkenberg (Eds.), RapidMiner: Data Mining Use Cases and Business Analytics Applications (97-118). Boca Raton, FL: Chapman & Hall.

North, M. A. (2011). Social Networking, Online Communities and Strategic Corporate Growth. In J. Liebowitz (Ed.), Beyond Knowledge Management (68-79). Boca Raton, FL: CRC Press.

North, M. A. (2010). An Evaluation of Employees’ Attitudes toward Social Networking in the Workplace. Issues in Information Systems, 11(1), 192-197.

North, M. A., Bytnar, J. A. & Fee, S. B. (2009). Relational Data Modeling to Enhance GIS-Based Visual Decision Support Systems. Issues in Information Systems, 10(2), 226-230.

North, M. A. (2009). A Method for Implementing a Statistically Significant Number of Data Classes in the Jenks Algorithm. Fuzzy Systems and Knowledge Discovery, 2(1), 202-207.

North, M. A. & Downing, J. P. (2007). Visualizing Gender-Based Digital Divide Issues in the United States through Data Mining and GIS. Issues in Information Systems, 8(2), 484-488.

Wheeler, E. & North, M. A. (2016, November 4). “Using Mobile Technology HelpontheGo App to Support Vulnerable Youth in Crisis”. Council on Social Work Education, Atlanta, GA.

North, M. A. (2015, December 16). “Preparing a 21st Century Workforce: Meeting the Demand for Data Analysts”. Data Analytics Summit, Harrisburg University of Science and Technology. 

North, M. A. (2014, August 20). “Learning Style Applications in Data Mining”. RapidMiner World, Boston. 

North, M. A. (2013, October 3). Invited Panelist: “Master Teachers: Documenting Teaching Excellence”. IACIS Conference, San Juan, PR.

North, M. A. (2013, June 16). “Fraud Detection and Prevention Analytics in Tera-Scale Enterprise Systems”. Invited talk, Universidad Tecnológica Nacional, Santa Fe, Argentina.

North, M. A. (2012, August 29). “Data Mining for the Masses: A new textbook on data mining for everyone”. RCOMM Conference, Budapest, Hungary.

North, M. A. (2011, December 12). “Data Mining Pedagogy: Teaching problem-solving thinking skills”. 2nd Annual Computer Science Education: Innovation & Technology Conference, Singapore.

Contreras, T. C., Lee, B. J. & North, M. A. (2010, July 14). “Interactive and Online GIS”. ESRI International User Conference, San Diego, CA.

North, M. A. (2009, March 10). “A Cross-Comparison Matrix of Data Mining Software Suites for Use in Undergraduate Data Mining Education”. International Conference on Engineering and Computer Education, Buenos Aires, Argentina.

International Association for Computer Information Systems (IACIS), 2002 – present
Global Science & Technology Forum—Technical Review Board Member, 2011 – present
International Association of Computer Science and Information Technology, 2009 – present
Beta Gamma Sigma National Business Honor Society, inducted in 2003