Harding, R. Dustin
Title:
Assistant Professor - Marketing
Office:
WB 147B
Phone:
801-863-4769
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Last Updated: 11/26/18 -

ACADEMIC POSITIONS

2017 -

Utah Valley University

Assistant Professor of Marketing

2014-2016

Grenoble Ecole de Management

Lecturer

2012−2013

 

BYU Marriott Business School

Behavioral Research Lab Manager

 

EDUCATION 

2013-2018

Grenoble Ecole de Management (AACSB, AMBA, and EQUIS accredited)

Ph.D. in Business Administration, Marketing

2013-2015

Grenoble Ecole de Management (AACSB, AMBA, and EQUIS accredited)

Master’s Degree in Business Administration, Marketing

2008-2013

Brigham Young University

Bachelor’s Degree in Statistics with Minors in Math and Marketing

 

REFEREED JOURNAL PUBLICATIONS

Harding, R. Dustin, Diogo Hildebrand, Thomas Kramer, and Jannine D. Lasaleta, “The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior.” Forthcoming, Journal of Consumer Research.

Hildebrand, Diogo, R. Dustin Harding, and Rhonda Hadi (authors contributed equally), “Culturally-Contingent Cravings: How Holistic Thinking Increases Susceptibility to Occasion-Setting Cues in Food Appeals.” Forthcoming, Journal of Consumer Psychology.