Maxfield, Neal D.
Title:
Professor Maxfield
Office:
WB 210
Phone:
801-863-8384
Fax:
801-863-7314
Mail Code:
288

 

 

 

Academic Positions Held

Lecturer in Management and Marketing, Woodbury School of Business

Utah Valley University, 2008 – Present

Interim Director Entrepreneurship Institute, Woodbury School of Business

Utah Valley University, 2009 – 2010

 Adjunct Professor of Management and Marketing, Woodbury School of Business

Utah Valley State College, 2005 – 2008

 Adjunct Professor of Management: John B. Goddard School of Business

Weber State University, 2002 – May 2005

 Marketing Instructor

University of Phoenix, 2001 – Present

  

Education

Master of Business Administration, David Eccles School of Business

University of Utah, Salt Lake City, UT 1973

 Bachelor of Science (Accounting, Management), David Eccles School of Business

University of Utah, Salt Lake City, UT 1969

 

Additional Training

The Art of Executive Excellence – Stephen R. Cover & Associates

The Dynamics of Personal Leadership – Leadership Management, Inc.

Insights on Time Management Training – The Charles R. Hobbs Corporation

Excel Training – Interpersonal Relationships

Wood Badge Leadership Training – Boy Scouts of America

Candy School 3-Week Course, National Confectionery Association – University of Wisconsin

Faculty Training Bi-Annually - Utah Valley University

Faculty Training Quarterly - The University of Phoenix

 

Awards

Adjunct Faculty of the Year 2007, Utah Valley State College

National New Chocolate Product of Year 1994, National Confectionery Wholesaler Association

Excellence Award for Graphic Design, National Paperbox & Packaging Association, 1992

Excellence Award for Graphic Design, National Paperbox & Packaging Association, 1989

Silver Beaver Award, Boy Scouts of America, 1989

Trademark, Design ‘Square Heart Box’, 1987

Trademark, Name ‘Square Heart Box’, 1987

  

Teaching

 Utah Valley University, Utah Valley State College (2005 - Present)

MKTG 4650: Marketing Strategies and Management, Marketing Capstone Class (11 sections taught)

MKTG 3600: Principles of Marketing (49 Sections taught)

MGMT 3100: Principles of Management (4 Sections taught)

MGMT 3000: Organizational Behavior (4 Sections taught)

MKTG 2390: Professional Business Presentations (50 Sections taught)

MGMT 1010: Introduction to Business (46 Sections taught in class and distance education) 

 

University of Phoenix, Utah and Boise, Idaho Campuses (2001 - Present) (Over 160 classes taught)

BRM 353: Product Brand Management

BUS 475: Integrated Business Topics, Business Capstone Course

MKT 421: Principles of Marketing

MKT 431: Small Business Marketing

MKT 435: Consumer Behavior

MKT 438: Public Relations

MKT 441: Market Research

MKT 445: Sales Tools and Strategies

MKT 450: International Business

MKT 467: Integrated Marketing Communications

MKT 469: Sales Management

MKT 498: Integrated Marketing Strategies

MKT 571: Marketing, MBA

 

Weber State University (2003 - 2005)

MGMT 3200: Managerial Communications

 

Academic Presentations

“Five Essentials to Starting a Small Business”, Entrepreneurship Club, Utah Valley University, Spring 2012

 “Marketing a Small Business”, L.D.S. Business College business student forum, 2011

 “Building a Small Business”, Entrepreneurship Lecture Series, Utah Valley State College, 2006

 “Marketing a Private Business”, Weber State University, 2002

 “Marketing a New Product”, yearly presentation to Gore School of Business  

            Westminster College, 1990 – 1993

 “Manufacturing Best Practices”, Brigham Young University Food Science, 1985 – 1990

 

Academic Service

 Faculty Advisor, Utah Valley University American Marketing Association Student Chapter (2010 – 2012)

Director Entrepreneurship Institute, Woodbury School of Business, Utah Valley University (2009 – 2010)

Area Chair in Marketing, University of Phoenix (2008 – 2010)

Trained, mentored, and assessed teaching proficiency of 20 marketing faculty

Judge student DEX competition

Judge student PBL competition

Judge student FBLA competition

Judge student OCA competition

Judge – DECA Regional and State Competition

Judge – UVU Entrepreneurship Competition

Judge – Xlear New Product Sales Competition at Utah Valley University

Judge – UVU Student Entrepreneurship Competition

 

Student Thesis Committees

Member of McLean Taylor’s Senior Integrated Studies Thesis Committee, “Understanding Nonverbal Communication Can Create Business Success” (2015)

Mentor for Brian Hill’s integrated Studies Senior Project 2012

Member of Scott Muhlestein’s Integrated Studies Senior Thesis Committee, “The Current Economic Development of Africa.”

 

Professional Experience

Interim Director, Entrepreneurship Institute Utah Valley University – 2009 - 2010    .  

Sales and Marketing Manager, Cambridge Collection, 2002 - 2004

Marketing Manager, Garrett and Company, 2001 -2004                                                    

General Manager, Western Nut Company, 2001

President, Founder, Neal’s Chocolates, 1996 - 2001                                                                        

National Sales and Marketing Manager, C. Kay Cummings Chocolates, 1995 - 1996

President, General Manager, Maxfield Candy Company, 1985 - 1995                                                    

Vice President, Sales Manager, Maxfield Candy Company, 1981 - 1985 

Assistant General Manager, Maxfield Candy Company, 1969 - 1981

 

Professional Service

President, Western Candy Conference, 1992

Vice President, Western Candy Conference, 1991

Member, Board of Directors, Western Candy Conference 1980 - 1993

Convention Chairman, Western Candy Conference, 1992

Convention Chairman, Western Candy Conference, 1984

 

Community Service

Boy Scouts of America - 50 years of adult leadership

Scoutmaster, 2005 National Boy Scout Jamboree, Fort A.P. Hill, Virginia

Volunteer, 2002 Olympic Winter Games, Education Department

Volunteer, 2002 Paralympic Winter Games, Education Department

Scoutmaster, 1995 International Boy Scout Jamboree, Holland

Staff Member, 1993 National Boy Scout Jamboree, Fort A.P. Hill, Virginia

Officer, Member, Sugar House Kiawanix Club, 1990 - 1998

Scoutmaster, 1989 National Boy Scout Jamboree, Fort A.P. Hill, Virginia

Scoutmaster, 1985 National Boy Scout Jamboree, Fort A.P. Hill, Virginia

Scoutmaster, 1981 National Boy Scout Jamboree, Fort A.P. Hill, Virginia

Member, 'Buy Downtown' Committee, Salt Lake Chamber of Commerce

Committee Member, Utah Manufacturers Association

Book Store Advisory Board, University of Utah

Member, Mormon Tabernacle Choir

Volunteer, Brighton Ski Patrol, Brighton, Utah

Little League Baseball Coach