Peterson, Jeff
Associate Professor & Chair, Organizational Leadership Department
WB 242
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Last Updated: 10/24/18 -


  • Ph.D.     Foster School of Business, University of Washington, Seattle, Washington, 2012
    Emphasis: Organizational Behavior
    Dissertation Title:  The effects of punishment on observers: A model and empirical demonstration
    Dissertation Advisor: Terry Mitchell
  • M.S.     Foster School of Business, University of Washington, Seattle, Washington, 2008
    Emphasis: Business Administration
  • M.B.A.     Marriott School of Management, Brigham Young University, Provo, UT, 1997
    Emphasis: Strategy and Information Systems
  • B.S.     Brigham Young University, Provo, UT, 1995
    Major: Family Science

Academic Experience

  • 2008 - Current     Assistant Professor of Business Management, Utah Valley University; Orem, UT
  • 2003 - 2008     Teaching Assistant, University of Washington Business School; Seattle, WA

Research Interests

  • Punishment in Organizational Settings, Organizational Justice, Ethics, Leadership and Power, Evolutionary Psychology


  • Peterson, J. (2014). The Formation of the Desire for Punsihment. The Journal of Business Inquiry (in press)

    Taute, H. A., Peterson, J., & Sierra, J. J. (2014). Perceived needs and emotional responses to brands: A dual-process view. Journal of Brand Management (Vol. 21, pp. 23).

  • Leavitt, K., Mitchell, T. R., & Peterson, J. (2010). Theory Pruning: Strategies to Reduce Our Dense Theoretical Landscape. Organizational Research Methods, 13(4), 644-667

Working Papers

  • Peterson, J. G. “The relationship between violation severity and the desire for punishment”
Empirical article that explores the severity of a violation and the observers’ desire that the violator be punished, proposing that there is a non-linear relationship
  • Peterson, J. G. "A process model & validation of coworkers’ reactions to violations"
Empirical article on the way that coworker attitudes towards violators change over time
  • Peterson, J. G. "Ethical Inertia: Ethics are for people who aren't already in Hell"
Theoretical paper proposing the construct of Ethical Inertia, the tendency to be consistently ethical or unethical
  • Peterson, J. G. "Evolutionary Psychology in Organizational Research:"
Theory paper on EP including a methodology for applying EP theory in organizational research

Proceedings and Conference Presentations

  • Peterson J. G. (2009) “The effects of punishment on observers”. Western Academy of Management (nominated for best student paper)
  • Leavitt, K., Mitchell, T. R., and Peterson, J. G. (2008). “Theory pruning: Strategies for reducing our dense theoretical landscape”. In The Presence of Something or the Absence of Nothing: Sharpening the Questions We Ask in Management Research (All-Academy Symposium). Academy of Management Annual Meeting, Anaheim, CA.

Academic Honors and Recognitions

  • Best Paper Award for Academy of Management Research Methods Division and Organizational Research Methods Journal 2010
  • Nominated for UVU Faculty Excellence Award 2010
  • Nominated for Best Student Paper at Western Academy of Management 2009 
  • Nominated for Instructor of the Quarter Award, Foster School of Business, University of Washington Winter Quarter 2006
  • George W. Tyler Scholarship, Foster School of Business, University of Washington 2004
  • Evert McAbe Endowed Fellowship, Foster School of Business, University of Washington 2003-2004
  • Beta Gamma Sigma, Marriott School of Business, Brigham Young University, 1996
  • Phi Kappa Phi, Brigham Young University, 1996

Service - Department

  • Hiring Chair, Management Department 2009, 2012
  • Lead Instructor MGMT 3010 (Principles of Management) 2008-2010
  • Lead Instructor MGMT 3000 (Organizational Behavior) 20009-current
  • Lead Instructor MGMT 6500 (Managing Individuals and Teams) 2010-current

Service - School

  • MBA Admissions Committee 2009-current
  • MBA Curriculum Committee 2009-current
  • MBA Strategy Committee 2009-current
  • AACSB Assessment Committee 2009-current
  • PIE Committee 2009-current
  • CAL Steering Committee 2011-current
  • Co-Chair, Managing Growth through Technology Committee 2011-current

Service - Field

  • Ad Hoc Reviewer, Academy of Management Journal, 2003-current
  • Ad Hoc Reviewer, Academy of Management Learning and Education 2008-current
  • Session Chair, Academy of Management Conference 2009
  • Reviewer, Academy of Management 2003-2008 OB, OM, CM, MS Divisions
  • President, UW Doctoral Business Student Association 2004-2005

Professional Affiliations

  • Academy of Management
  • SIOP
  • Society for Personality and Social Psychology

Selected Professional Experience

Slalom Consulting               

Mar 2006 – May 2009

Microsoft Corp/Volt Information Sciences   

Jan 2005 – Jan 2006
    Program Manager

Intel Corporation       

Jan 2001 – Sept 2003       
    Program Manager        
Sept  2000– Dec 2001
    Marketing Manager       

Grant Thornton LLP           

Sept 1998 – Sept 2000

Claremont Technology Group       

June 1997 – June 1998

Consulting Clients

  • Starbucks
  • Boeing
  • Microsoft
  • Premera Blue Cross
  • Weyerhaeuser
  • The Frank Russell Company
  • Pemco Insurance
  • Norm Thompson
  • Goldendale Aluminum
  • All-Star Directories