Dishman, Paul
Chair, Department of Marketing
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Last Updated: 2/14/19 -

Paul Dishman, B.F.A., M.B.A., Ph.D., F.S.C.I.P., F.A.M.S., D.Ma.

Dr. Dishman holds an MBA degree in Marketing and a doctorate in Marketing Research and Psychometric Measurement (University of North Texas). Before returning to academia he served on the marketing staffs of both Apple Computer and IBM. He has taught for over twenty-five years and has conducted industry research and projects for over two decades. Dishman is a Past-president of the international society of Strategic and Competitive Intelligence Professionals (SCIP) and has been named a Fellow of the society. He has also been named a Fellow of the Academy of Marketing Science. He also serves as Executive Director of the UVU Vivint Neuromarketing SMARTLab facility.


Dishman lectures on Marketing to a variety of companies, organizations, and conferences. During the past few years, he has spoken and conducted training programs in China and Japan as part of a United Nations invitation, as well as for the American Marketing Association, Microsoft, 3M, IBM, Amgen, American Airlines, KPMG, Deutschebank, Westinghouse, Unilever, and various professional groups. He has also lectured in Taiwan, the United Kingdom, Belgium, Italy, France, Canada, Montenegro, Croatia, Albania, China, India, Thailand, and Kosovo. He has published academic articles in The European Journal of Marketing, Market Planning and Intelligence, the Journal of Personal Selling and Sales Management, Industrial Marketing Management, the Journal of Competitive Intelligence and Management, and Competitive Intelligence Review. He is married and has two children.


In 2010, Dishman was named a Fulbright Scholar by the U.S. State Department and taught at the University of Donja Gorica in Montenegro. He currently holds a position as Visiting Professor at Shanghai Normal University.

He is the author of The Full Monte: A Fulbright Scholar's Humorous and Heartwarming Experience in Montenegro- A Beautiful Little Country You've Never Heard of but Really Ought to Visit (2014).

He teaches both graduate and undergraduate students.