McCulloch, Jim
Marketing Manager - College of E&T
CS 710-A
Mail Code:
Last Updated: 10/24/18 -

A Communication/Marketing/PR professional, Jim’s broadcasting work has been seen on ABC, PBS, ESPN, CNN and NBC where he once had the lead story on NBC Nightly News with Tom Brokaw. Jim has interviewed politicians, sports figures, entertainers and successful business people. A native of Nashville, TN, Jim likes to call himself “seasoned”... the gray hair is only a disguise! A graduate of BYU (‘81), where one of his dormmates and best friends was future World Series MVP Jack Morris, Jim’s sports career included playing volleyball for the nationally ranked Cougars with renowned head coach Carl McGown. After college he played one year of Semi-Pro Football (“all the pain - none of the money”) and quickly realized his future lay elsewhere. His broadcasting career began in Nashville as the sports guy for WKDA/KDF radio. He made the move to television at KARK in Little Rock, where he won several awards but recalls his “proudest moment... well, maybe” was when Governor Bill Clinton personally asked Jim’s advice about which horses to bet on at the Arkansas Derby (“He still owes me $50”) Jim then became the main sports anchor at WFTV in Orlando where he was to provide play by play for the USFL team and host the Coach Lee Corso Show, but the league folded just weeks after Jim’s arrival. (“pure coincidence”) In 1986, he moved to WCNC-TV in Charlotte where he also hosted the Charlotte Hornet's Coach Dick Harter show on WCCB.  As a hobby, Jim launched a small NASCAR related company and it didn’t take long for Maxx Inc. to take up most of his time, becoming one of the fastest growing privately held companies in the country. After selling Maxx, he started two other companies which were also quickly sold and he then suddenly found himself as a sought-after Marketing/Communications/Business Consultant, providing direction for companies like McDonalds, Nucor Steel and many NASCAR sponsors. He did still manage time to freelance with CBS Sports, Performance Racing Network and other regional broadcasters where he called hundreds of games as a football and basketball play by play announcer. An award-winning writer and graphic designer, Jim currently handles Communications and Marketing for UVU’s College of Engineering and Technology. Additionally, since 2010, he has seved as "The Voice of the Wolverines" handling play by play duties for the UVU men's basketball team. He also volunteers with youth groups in the community and serves on the Board of Directors for Stroke of Life.  Jim and his wife Gretchen have four sons and live in Alpine, Utah.