Gardiner, S Paige
Title:
Assistant Professor of Marketing
Office:
WB 145d
Phone:
801.863.5424
Mail Code:
228
Last Updated: 10/18/17 -

Hello, 

My name is Paige Gardiner and I am an Assistant Faculty of Marketing at the Woodbury School of Business. My passion is digital marketing and I enjoy researching how Institutions of Higher Education use digital marketing to recruit and market to prospective students. I am also the Advisor to the nationally recognized UVU American Marketing Association (UVUAMA). I serve as the leader of the Digital Marketing Major, and I am the lead instructor for all of the MKTG 3600 Principles of Marketing sections at UVU. Additionally, I run engaged learning projects in my classes that help to oversee the social media for UVUAMA, UVUMBA, UVUMAcc, and UVUWSB. Please Like, Comment, and Share on our social media platforms. 

If you have an interest in publishing with me, declaring yourself as a digital marketing major, or joining UVUAMA, please email me. I would be happy to help you. I am always cheering for students! My best--profpg

Education

Doctorate of Education, Adult and Postsecondary Education Higher Education Administration, University of Wyoming, Laramie WY 2017

Master of Business Administration, Brigham Young University, Provo, UT Marketing emphasis 2000

Bachelor of Arts, Brigham Young University, Provo, UT Political Science 1996

 

Teaching

Marketing with Social Media MKTG 3680

Advanced Marketing Case Analysis MKTG 459R

Principles of Marketing, MKTG 3600

Research

How Does a Department Facebook Page Influence Student’s Perceptions of the UVU Marketing Major?” AMA National Collegiate Faculty Conference Proceedings, March 2016

Marketing Your College Major to Students, UVU Brown Bag Research Presentation, January 2016

College Major Choice for Female Students, Women’s Success Coordinating Council, March 7th, 2016

The Effects of Gender on the College Major Choice Model in Utah: What Prevents Female Students from Selecting Business as Their College Major, Utah Academy of Sciences, Arts, and Letters, March 10th, 2016

Honors and Awards

Presidential Award of Excellence, Engaged Learning, Utah Valley University, 2016

Hugh G. Wales AMA National Faculty Advisor of the Year, American Marketing Association, 2016

Member Presidential Council of Collegiate, American Marketing Association, 2016

Full-time Faculty of the Year, Wolverine Achievement Awards, 2015

Educator of the Year, Wolverine Athletics, 2015

Club Advisor of the Year, UVU Clubs, 2014 

Nominated top three Club Advisor of Year, Wolverine Achievement Award, 2014 

Club of the Year American Marketing Association, Wolverine Achievement Award, 2014

Club of the Year, UVU Clubs, 2013 & 2016

Service

Club Advisor, UVU American Marketing Associaton Chapter, 2012 - present

Member, NUVI Social Media Command Class Room Committee