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Faculty Member

Dr. Swapnil Saravade

Biography

My name is Swapnil Saravade (Ph.D.). I am a passionate academic researcher and educator in Marketing. I completed my Ph.D. in Business Administration in the Marketing concentration from the University of Texas Rio Grande Valley (UTRGV) in 2021. I currently teach MKTG 3690 (Digital Marketing Analytics) and MKTG 3170 (Digital Advertising). My teaching interests are in the area of Digital Marketing Analytics, Digital Advertising, Consumer behavior, Retailing, and Advertising. My research interests are in the area of digital marketing and retail strategies, and my research has been published in the Journal of Business Research, Journal of Macromarketing, Journal of Consumer Marketing, and European Journal of Marketing. Thank you!

Education

PhD, University of Texas Rio Grande Valley, 2021

Major: Business Administration (Marketing concentration)

Master of Marketing Research, Southern Illinois University Edwardsville, 2016

Major: Marketing Research

Master of Management Studies, Chetana's R.K. Institute of Management & Research, 2012

Major: Marketing

Bachelor of Chemical Engineering, Datta Meghe College of Engineering (affiliated to Mumbai University), 2009

Major: Chemical Engineering

Teaching

MKTG 3690

Digital Marketing Analytics, Spring 2026

MKTG 3690

Digital Marketing Analytics, Spring 2026

MKTG 3690

Digital Marketing Analytics, Spring 2026

Presentations

Saravade, Swapnil (Presenter & Author), Iyer, Pramod , Minor, Michael S, Society for Marketing Advances (SMA), "Social media word of mouth intentions for access-based consumption_ The interplay of perceived coolness and price discounts", Dallas, Texas, USA. (August 23, 2023)
Trang, Tran (Author Only), Dang, Anh (Presenter & Author), Saravade, Swapnil (Author Only), Nguyen, Finn (Author Only), Academy of Marketing Science (AMS), "Improving service quality through brand image", New Orleans, Louisiana. (May 17, 2023)
Saravade, Swapnil , Zolfagharian, Mohammadali (Presenter & Author), Felix, Reto (Author Only), Monaco Symposium on Luxury, "Rent the Runway_ A Macro-Narrative of Access-based Luxury Fashion Consumer Journeys", Monaco, Italy. (April 4, 2023)

Scholarly/Creative Works

Saravade, Swapnil , Zolfagharian, Mohammadali , Felix, Reto , García Ramón, Lorena , Almaguer, Jacob , Dadanlar, Hazel , (2025) "A meta-narrative of consumer journeys in access-based consumption_ a case of fashion rentals " . Journal of Consumer Marketing.
Dang, Anh , Saravade, Swapnil , Spradlin, Jessi , Nworah, Princess , Linstead, AnneMarie , Munger, Ricky , (2025) "Should Brands Utilize Trending Content Elements for their Short-Form Advertisements?" (Issue: 1, vol. 35). Marketing Management Journal.
Saravade, Swapnil , Felix, Reto , (2024) "Actor opportunism, social capital and coping strategies in the sharing economy_ drivers, outcomes and marketing implications" (Issue: 9, vol. 58). European Journal of Marketing.
Saravade, Swapnil , Felix, Reto , Fırat, Fuat , (2020) "From Solidity to Liquidity_ Macro-Level Consumption Patterns in the Sharing Economy" (Issue: 2, vol. 41). Journal of Macromarketing.
Sheng, Xiaojing , Felix, Reto , Saravade, Swapnil , Siguaw, Judy A, Ketron, Seth C , Krejtz, Krzysztof , Duchowski, Andrew T , (2020) "Sight unseen_ The role of online security indicators in visual attention to online privacy information" (vol. 111). Journal of Business Research.

Awards

Outstanding Reviewer Award 2025

Emerald publishing - December 11, 2025

The award is selected by the editorial team of the Journal of Consumer Marketing,

SPOT award

Woodbury School of Business at Utah Valley University - June, 2022

I had served as a search committee member for a PIR position pertaining to product management. The SPOT award recognizes employee contribution above and beyond the normal expectations.