Project Summary
This project began with a mission to make a meaningful impact, inspired by Rosa’s connection to her home country of El Salvador. She partnered with the local nonprofit Endemika, which supports entrepreneurs, and identified the need for a new digital platform. Rosa led design efforts while Sandra served as the initial Project Manager, and together they laid the foundation. Through research into e-commerce platforms and local competitors, the team chose a minimalist, accessible design using Endemika’s branding. As the project grew, four new team members joined, supported by grants that enabled in-country research. Together, they built an intuitive, inclusive Minimum Viable Product (MVP) that allows local entrepreneurs to showcase and sell their products. The team plans to continue usability testing and development, with the shared goal of empowering the Santa Ana community through this platform.
Students: Rosa Baker (UX), Sandra Davis (UX), Samantha Cruz Ruíz (UX), Cesar Espinoza (Development), Jace Randolph (Development), Herberth Gómez (Project Manager)
