Faculty Member
Marketing Department Chair 2022 - Present
Woodbury School of Business, Utah Valley University
Associate Professor of Marketing 2021 - Present
Woodbury School of Business, Utah Valley University
Assistant Chair, Marketing Department 2019 - 2022
Woodbury School of Business, Utah Valley University
Assistant Professor of Marketing 2016 - 2021
Woodbury School of Business, Utah Valley University
Distinguished Research Fellow 2016 - 2019
Vivint SMARTLab, Utah Valley University
Selected Publications
Onel, Naz, Avinandan Mukherjee, Nicole Bieak Kreidler, Estela M. Diaz, Pia Furchheim, Shipra Gupta, Jessica Keech, Mitchel R. Murdock, Qin Wang (2018). ?Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption.? Psychology & Marketing, 1-14. Winner of the Thomas C. Kinnear Award for the article that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period.
Murdock, Mitchel R., and Priyali Rajagopal (2017). ?The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk.? Journal of Marketing, 81(2), 83-98.
Bahl, Shalini, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, and Sagine Boesen Mariani (2016). ?Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being.? Journal of Public Policy and Marketing, 35(2), 198-210.
Murdock, Mitchel R., and Priyali Rajagopal (2016). Blowing Smoke: How Appeal Type Influences Subjective Norms and Intentions to Consume Electronic Cigarettes. In Daniel J. Howard (Ed.), The Psychology of Consumer and Social Influence: Theory and Research, (49-64). New York, NY: Nova.
Major: Business
Major: Business Management
Digital Marketing, Spring 2023
Digital Marketing, Spring 2023
Recognizes an article in the Journal of Public Policy & Marketing that makes the most significant contribution to the understanding of marketing and public policy issues within the most recent three year time period.
The Best Delivery award is given to instructors who demonstrate engaged learning within their online course. The Best Delivery award is given based on what instructors do to support their students within an online course.
The purpose of the Faculty Senate Faculty Excellence Award is to recognize full-time and adjunct faculty who have made significant contributions to UVU's mission through demonstrated excellence in teaching, scholarship, and service.
Out of hundreds of nominations you have been selected as a winner of a Wolverine Achievement Award this year. You were nominated and selected by students to receive the Faculty of the Year Award.
Received $13,000 to fund faculty training, software subscriptions, and student projects that support the certification process for students. As a result each digital marketing class now has a certification integrated within the curriculum.