Biography

I am Dr. Diego Alvarado-Karste, a marketing professor committed to exploring and teaching practical tools with a scientific approach, with the objective of changing people's lives. At the core of my philosophy lies a blend of scientific research and hands-on practicality, reflecting my dedication to a data-driven approach to understanding marketing.
My academic journey is fueled by a profound passion with the emotional drivers of consumer decisions, the nature of persuasion, and the competitive spirit of rivalries. My research falls at the intersection of all these constructs.
In the classroom, I aim to translate complex marketing theories into strategies my students can apply in real-world scenarios. I am passionate about mentoring aspiring marketers, equipping them with the knowledge and skills to thrive in a changing digital world.
As I contribute to marketing and psychological journals, my goal is to shape a world where fair economic practices are standard, decisions are data-driven, and the consumer's voice is understood and valued. In doing so, I strive to leave a mark as a leading consumer researcher, one study at a time.

Teaching

Scholarly/Creative Works