Biography

I am Dr. Diego Alvarado-Karste, a marketing professor deeply committed to exploring and teaching social media and content marketing. At the core of my philosophy lies a blend of scientific research and hands-on practicality, reflecting my dedication to a data-driven approach to understanding marketing.
My academic journey is fueled by a profound passion with the emotional drivers of consumer decisions, the nuances of persuasion, and the competitive spirit of rivalries. My research falls in the interaction between all these constructs.
In the classroom, I aim to teach complex marketing theories into strategies that my students can apply in real-world scenarios. It is my passion to mentor aspiring marketers, equipping them with the knowledge and skills to thrive in an ever-evolving digital landscape.
As I contribute to marketing and psychological journals, my goal is clear_ to shape a world where fair economic practices are standard, decisions are data-driven, and the consumer's voice is understood and valued. In doing so, I strive to leave a mark as a leading consumer researcher, one study at a time.

Teaching

Scholarly/Creative Works