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Alan Jolley

Faculty Member

Dale Jolley

Biography

Dale Jolley has over 29 years of sales and marketing experience, including roles at the district, regional, and senior leadership level for multi-billion dollar companies. He holds a Bachelor’s Degree in Business Management and Marketing from BYU and a Master’s Degree from Utah State University. He is a Professional in Residence for Research and Sales, Director of UVU’s Neuromarketing SMARTLab, and Professional Selling Program.

Education

MBA, Utah State University, 1996

Major: Human Resource Management

BS, Brigham Young University, 1988

Major: Business Management

Teaching

MKTG 4600

Customer Experience, Spring 2024

MKTG 4600

Customer Experience, Spring 2024

MKTG 3650

Professional Selling, Spring 2024

Presentations

Jolley, Dale (Presenter Only), Penn State University, "How to do biometric testing and run a biometric lab", UVU SMARTLab, UVU SMARTLab. (July, 2021)
Jolley, Dale , Dishman, Paul , Shopper Brain Conference, "How Effective is Your In-Store Signage? Here's What Works for Toyota", Neuromarketing, Science, and Busiess Association, Rio de Janiero, Brazil. (August, 2018)
Jolley, Dale , Groves, Joshua , International Conference on Advanced Research Methods and Analytics, "Measuring Retail Visual Cues Using Mobile Bio-metric Responses", Universitat Politècnica de València (UPV), Valencia, Spain. (July 12, 2018)
Jolley, Dale , Juggernaut, "SMARTLab Biometrics Testing", Utah Valley University, Utah Valley University. (May, 2018)

Awards

Faculty Excellence Award for Teaching

Utah Valley University - May, 2023

Recognizes five years of excellence in teaching, service, and scholarship

Best of State- Best Analytical Lab

Utah Best of State - May 24, 2023

The UVU SMARTLab just won its 7th straight Best of State Award for the Best Analytical Lab in Utah

Best of State Award- Best Analytical Lab

Utah Best of State - May, 2022

This was the 6th Best of State Award in a row that the SMARTLab has won for having the best analytical lab in Utah

Ian Wilson Community Engagement Award

Woodbury School of Business - May, 2022

Awarded for engagement with the community

Best of State Award- Best Analytical Lab

Utah Best of State - May, 2021

This was the 5th Best of State Award in a row that the SMARTLab has won for having the best analytical lab in Utah

Best of State- Best Analytical Lab

Utah Best of State Organization - May, 2020