Faculty Member

Dale Jolley

Biography

Dale Jolley has over 30 years of sales and marketing experience, including roles at the district, regional, and senior leadership level for multi-billion-dollar companies.
He holds a Bachelor’s Degree in Business Management and Marketing from BYU and a Master’s Degree from Utah State University.

He is a Professional in Residence for Research and Sales, Director of UVU’s Neuromarketing SMARTLab, and Professional Selling Program.

Academic Experience- 10 Years at UVU Professor of Professional Selling, Business Presentations, Principles of Marketing, Marketing Research, Customer Experience

Director- UVU SMARTLab
Assistant Director- Professional Selling Program
BOSS Award Winner- Science and Technology
9-time Best of State Winner- Best Analytical Lab
Dean's Award of Excellence Winner
2-time Ian Wilson Community Engagement Award Winner
Winner 2023 Faculty Excellence Award Winner for Teaching

Corporate Experience
25 Years in Pharmaceutical and Biotech Sales

Senior Leadership
National Business Director/National Sales Director

Regional Leadership
Regional Sales and Operations Manager

Middle Management
Area Manager
District Manager

Education
Master of Human Resource Management, Utah State University
Minor: Instructional Technology
Phi Kappa Phi- Graduated #4 in class and Top 5% of College of Business

Bachelor of Science in Business Management and Marketing, Brigham Young University
Minor: Accounting/ Economics

Education

MBA, Utah State University, 1996

Major: Human Resource Management

BS, Brigham Young University, 1988

Major: Business Management

Teaching

MKTG 4600

Customer Experience, Spring 2026

MKTG 4600

Customer Experience, Spring 2026

MKTG 4600

Customer Experience, Spring 2026

Presentations

Jolley, Dale , Greater Western Chapter, Travel and Tourism Research Association (GWTTRA) Conference , "Array". (September, 2025)
Jolley, Dale , Exposing the Influence of AI Deepfakes, "Exposing the Influence of AI Deepfakes". (November, 2024)
Jolley, Dale , Accelerate 23 Ecommerce Summit, "Array". (May, 2023)
Jolley, Dale , Silicon Slopes , "Array", Silicon Slopes. (January, 2023)
Jolley, Dale (Presenter Only), Penn State University, "How to do biometric testing and run a biometric lab", UVU SMARTLab, UVU SMARTLab. (July, 2021)
Jolley, Dale , Dishman, Paul , Shopper Brain Conference, "How Effective is Your In-Store Signage? Here's What Works for Toyota", Neuromarketing, Science, and Busiess Association, Rio de Janiero, Brazil. (August, 2018)

Awards

Utah Business Innovation Award

Utah Business Magazine - September, 2025

Community and Professional Services award winner for being one of the most innovative companies in Utah.

Best of State- Best Analytical Lab

Utah Best of State Organization - June 10, 2025

Dean's Award of Distinction- Ian Wilson Community Engagement Award

UVU Woodbury School of Business - May, 2025

Best of State- Best Analytical Lab

Utah Best of State Organization - June, 2024

Faculty Excellence Award for Teaching

Utah Valley University - May, 2023

Recognizes five years of excellence in teaching, service, and scholarship

Best of State- Best Analytical Lab

Utah Best of State - May 24, 2023

The UVU SMARTLab just won its 7th straight Best of State Award for the Best Analytical Lab in Utah