Faculty Member

Dale Jolley

Biography

Dale Jolley has over 30 years of sales and marketing experience, including roles at the district, regional, and senior leadership level for multi-billion-dollar companies.
He holds a Bachelor’s Degree in Business Management and Marketing from BYU and a Master’s Degree from Utah State University.

He is a Professional in Residence for Research and Sales, Director of UVU’s Neuromarketing SMARTLab, and Professional Selling Program.

Academic Experience- 10 Years at UVU Professor of Professional Selling, Business Presentations, Principles of Marketing, Marketing Research, Customer Experience

Director- UVU SMARTLab
Assistant Director- Professional Selling Program
BOSS Award Winner- Science and Technology
9-time Best of State Winner- Best Analytical Lab
Dean's Award of Excellence Winner
2-time Ian Wilson Community Engagement Award Winner
Winner 2023 Faculty Excellence Award Winner for Teaching

Corporate Experience
25 Years in Pharmaceutical and Biotech Sales

Senior Leadership
National Business Director/National Sales Director

Regional Leadership
Regional Sales and Operations Manager

Middle Management
Area Manager
District Manager

Education
Master of Human Resource Management, Utah State University
Minor: Instructional Technology
Phi Kappa Phi- Graduated #4 in class and Top 5% of College of Business

Bachelor of Science in Business Management and Marketing, Brigham Young University
Minor: Accounting/ Economics

Education

MBA, Utah State University, 1996

Major: Human Resource Management

BS, Brigham Young University, 1988

Major: Business Management

Teaching

MKTG 4600

Customer Experience, Fall 2025

MKTG 4600

Customer Experience, Fall 2025

MKTG 3650

Professional Selling, Fall 2025

MKTG 4600

Customer Experience, Summer 2025

MKTG 4600

Customer Experience, Spring 2025

MKTG 4600

Customer Experience, Spring 2025

MKTG 3650

Professional Selling, Spring 2025

Presentations

Jolley, Dale , Greater Western Chapter, Travel and Tourism Research Association (GWTTRA) Conference , "Array". (September, 2025)
Jolley, Dale , Exposing the Influence of AI Deepfakes, "Exposing the Influence of AI Deepfakes". (November, 2024)
Jolley, Dale , Accelerate 23 Ecommerce Summit, "Array". (May, 2023)
Jolley, Dale , Silicon Slopes , "Array", Silicon Slopes. (January, 2023)
Jolley, Dale (Presenter Only), Penn State University, "How to do biometric testing and run a biometric lab", UVU SMARTLab, UVU SMARTLab. (July, 2021)
Jolley, Dale , Dishman, Paul , Shopper Brain Conference, "How Effective is Your In-Store Signage? Here's What Works for Toyota", Neuromarketing, Science, and Busiess Association, Rio de Janiero, Brazil. (August, 2018)

Awards

Utah Business Innovation Award

Utah Business Magazine - September, 2025

Community and Professional Services award winner for being one of the most innovative companies in Utah.

Best of State- Best Analytical Lab

Utah Best of State Organization - June 10, 2025

Dean's Award of Distinction- Ian Wilson Community Engagement Award

UVU Woodbury School of Business - May, 2025

Best of State- Best Analytical Lab

Utah Best of State Organization - June, 2024

Faculty Excellence Award for Teaching

Utah Valley University - May, 2023

Recognizes five years of excellence in teaching, service, and scholarship

Best of State- Best Analytical Lab

Utah Best of State - May 24, 2023

The UVU SMARTLab just won its 7th straight Best of State Award for the Best Analytical Lab in Utah