Vance Gough

Faculty Member

Dr. Vance Gough


Dr. Vance Gough is an award-winning professor and is currently the academic program lead for Entrepreneurship at UVU. He previously taught for the University of Calgary’s Haskayne School of Business where he was the Director of the Entrepreneurship and Management Project Office. He then served as a tenured Professor of Entrepreneurship at Mount Royal University’s Bissett School of Business, where he was a Program Chair for Entrepreneurship, Marketing and International Business.

He holds an EdD in Workplace and Adult Learning, with his dissertation focusing on optimal teaching methods for post-secondary Entrepreneurship students. Vance also has an MBA with majors in Finance, Marketing and Enterprise Development.

Vance has been the founder/co-founder of five companies, including the Prairie Mill Bread Company, an artisan bakery, which was named one of the Top 10 Bakeries in Canada by Homemaker Magazine.

Gough has developed and taught courses in creativity, sustainable problem solving, design thinking, pitching ideas to potential investors, new venture consulting, business models, social entrepreneurship, enterprise formation and feasibility analysis. He was part of a team that created a specialized minor in entrepreneurship for engineering students at the University of Calgary and he helped design award winning entrepreneurship programs at Mount Royal University.

He previously served as both the VP Programs and then as VP Communications for the Canadian Council for Small Business and Entrepreneurship (CCSBE), Canada's premier national academic organization for entrepreneurship.

Prior to coming to UVU, Vance also served for 23 years as a Reserve Canadian Armed Forces Officer. He was a Department Head multiple times and held other senior appointments in the Royal Canadian Navy. He retired from the RCN in 2014.

Gough's current research interests include optimal teaching methods to create higher entrepreneurial intention, the confluence of entrepreneurial attitude & intent, and peer-influences on post-secondary students decisions to start new ventures.

Dr. Gough has presented/taught courses and seminars throughout North America, and also in Austria, China, Germany, Poland, Portugal, and the Republic of Congo. He has also been a guest speaker at many industry conferences, service clubs, Chambers of Commerce, and strategic military symposiums.


EDD, The University of Calgary, 2016

Major: Workplace and Adult Learning

MBA, The University of Calgary, 1995

Major: Majors in Enterprise Development, Finance, and Marketing

BA, The University of Calgary, 1993

Major: Political Science


ENTR 2500

Creativity and Entrepreneurial Thinking SS, Summer 2024

ENTR 4300

The Art of the Pitch, Summer 2024

ENTR 2500

Creativity and Entrepreneurial Thinking SS, Spring 2024

ENTR 2500

Creativity and Entrepreneurial Thinking SS, Spring 2024

ENTR 2500

Creativity and Entrepreneurial Thinking SS, Spring 2024

MGMT 6930

International Engagement, Spring 2024


Gough, Vance , SWPS Discussion of Economics and Business Strategy, "The adoption and/or rejection of Western Style Business Models", SWPS University of Social Sciences and Humanities, Warsaw, Poland. (June, 2023)
Gough, Vance (Author Only), SWPS Professional Education (Warsaw Poland) , "The choice and utilization of Business Models ", SWPS University of Social Sciences and Humanities, Warsaw, Poland. (June, 2022)
Gough, Vance , Global Consortium for Entrepreneurship Centers 2017 Annual Conference, "Optimal teaching practices that influence entrepreneurial intentions", GCEC, Halifax, NS, CANADA. (October, 2017)
Gough, Vance , Innovation of Teaching Methods and Means in the Global Internet Times, "Engaged Learning in Entrepreneurship Education", Shanghai Normal University, Shanghai, China. (November, 2016)
Gough, Vance , Doctoral Defence, "Teaching Practices that Optimize Entrepreneurial Intention", Werklund School of Education, University of Calgary, Calgary, Alberta, CANADA. (April 5, 2016)
Gough, Vance (Presenter & Author), Robinson, Peter (Author Only), Utah Academy of Sciences, "Optimal Teaching Methods for Entrepreneurship Education", Westminster College, Salt Lake City, UT. (March 10, 2016)

Scholarly/Creative Works

Robinson, Peter B, Gough, Vance Peter John, (2020) "The Right Stuff_ Defining and Influencing the Entrepreneurial Mindset" (Issue: 2, vol. 23). London: Journal of Entrepreneurship Education.
Gough, Vance , (2019) "Relationships Between Entrepreneurial Attitudes and Intentions in an Experiential Education" (Issue: 2, vol. 18). Orem, Utah: Journal of Business Inquiry.
Josien, Laurent , Gough, Vance , Robinson, Pete , Winkel, Doan , Liguori, Eric , Vanevenhoven, Jeff , Lambert, Andrew , Neck, Heidi , Hechavarria, Diana , Winkler, Christoph , (2017) "Teaching Entrepreneurship using “The Challenge”" (Issue: Special Issue 1, vol. 2). Normal, IL: Experiential Entrepreneurship Exercises Journal.
Gough, Vance , (2016) "Teaching Practices that Optimize Entrepreneurial Intention" . Calgary, AB: University of Calgary.
Legg, David , Gough, Vance , Brem, Alexander , (2012) "Calgary Flames_ a case study in an entrepreneurial sport franchise" (Issue: 1, vol. 4). Erlangen-Nürnberg (FAU): International Journal of Entrepreneurial Venturing.
Gough, Vance , Good, Walter S., (2008) "Building a Dream - A Canadian Guide to Starting your own Business - Creative Thinking" (Issue: Seventh). Toronto, ON: McGraw-Hill Ryerson.


Sam Walton Fellow

Enactus USA - May, 2015

For serving as a Faculty Advisor for Enactus

Canadian Forces Decoration (with Clasp)

Her Majesty Queen Elizabeth II - Government of Canada - July, 2014

The Canadian Forces Decoration (with Clasp) (post-nominal letters "CD") is a Canadian award bestowed upon members of the Canadian Forces who have completed 22 years of honourable military service.

Queen Elizabeth II Diamond Jubilee Medal

Her Majesty Queen Elizabeth - Government of Canada - October, 2012

Created in 2012 to mark the 60th anniversary of Her Majesty Queen Elizabeth II’s accession to the Throne as Queen of Canada. This medal served to honour significant contributions and achievements by Canadians.

Champion Award

Student Association of Mount Royal University - May 14, 2010

To recognize the contributions and dedication of faculty or staff members who are dedicated to enhancing the quality of life of students at MRU.

Fellow of the Calgary Chinook Scout Foundation

Scouts Canada - October, 2008

The Chinook Scout Foundation honours individuals for their volunteer support and contributions to Scouting in southern Alberta.

Member of the Order of St. John of Jerusalem

The Most Venerable Order of the Hospital of St. John of Jerusalem - June, 2008

Established in 1888 by Queen Victoria, the Most Venerable Order of the Hospital of St. John of Jerusalem is a working order of charitably minded men and women whose philanthropy is expressed principally through its two foundations, the St. John Eye Hospital in Jerusalem and St. John Ambulance.