Dr. Meaghan McKasy

Faculty Member

Dr. Meaghan McKasy

Biography

Meaghan McKasy (Ph.D. University of Utah) is an Assistant Professor of Communication at Utah Valley University, where she teaches in the Public Relations emphasis. Her research interests are in strategic processing of environmental and science communication. She has explored the use of energy democracy in utility company communication, the impact of emotions on perceptions of microbiomes, and scientists' use of humor on Twitter. She has published in the journals Science Communication, Frontiers in Communication, Public Understanding of Science, and Mass Communication and Society.

Education

Ph D, University of Utah, 2019

Major: Communication

MS, University of Utah, 2011

Major: Environmental Humanities

BA, Boston College, 2009

Major: Communication

Teaching

COMM 3020

Communication Research Methods WE, Fall 2021

COMM 3020

Communication Research Methods WE, Fall 2021

COMM 3570

Crisis Communication, Fall 2021

COMM 3115

Communicating in Environments, Summer 2021

COMM 2300

Introduction to Public Relations and Strategic Communication, Summer 2021

COMM 3020

Communication Research Methods WE, Spring 2021

COMM 3020

Communication Research Methods WE, Spring 2021

COMM 497R

Independent Study, Spring 2021

COMM 3030

Media Literacy, Spring 2021

Presentations

Yeo, Sara K, Su, Leona Yi-Fan , Cacciatore, Michael , McKasy, Meaghan , Annual Conference of the Association for Education in Journalism and Mass Communication, "The differential effects of science humor on three scientific issues_ Global warming, artificial intelligence, and microbiomes". (August, 2021)
McKasy, Meaghan , Cacciatore, Michael , Yeo, Sara K, Zang, Jennifer , Cook, John , Olaleye, Rhoda , Annual Conference of the Association for Education in Journalism and Mass Communication, "The Impact of Emotion and Humor on Support for Global Warming Action". (August, 2021)
Zulli, Diana (Presenter & Author), McKasy, Meaghan (Author Only), the 106th annual conference of the National Communication Association , "Credibility as a Differentiation and Relational Strategy_ The Case of CNN’s Unprecedented Democratic Climate Crisis Town Hall Forum", National Communication Association , Indianapolis, IN (virtual). (November, 2020)
O'Neill, Liane (Presenter & Author), McKasy, Meaghan (Author Only), Yi-Fan Su, Leona (Author Only), Yeo, Sara (Author Only), Qian, Sijia (Author Only), Annual Conference of the Association for Education in Journalism and Mass Communication , "That’s Some Positive Energy: How Social Media Users Respond to #Funny Science Content", Association for Education in Journalism and Mass Communication , San Francisco, CA. (virtual). (August, 2020)
McKasy, Meaghan (Panelist), iAMResponsible Project, "Communicating Science Using the Science of Communication", The Livestock and Poultry Environmental Learning Center, Online. (August, 2020)
McKasy, Meaghan (Presenter & Author), Zulli, Diana (Author Only), the Annual Conference of the Association for Education in Journalism and Mass Communication , "Political Issues Management_ Framing the Climate Crisis on the Campaign Trail", Association for Education in Journalism and Mass Communication , San Francisco, CA. (virtual). (August, 2020)

Scholarly/Creative Works

McKasy, Meaghan , Yeo, Sara K, "Carbon neutral pledges_ Public opinions, opportunities, and challenges for energy democracy" .
Yeo, Sara K, McKasy, Meaghan , (2021) "Emotion, humor, and misinformation in science communication" .
Yeo, Sara K, Cacciatore, Michael , Su, Leona Yi-Fan, McKasy, Meaghan , O'Neill, Liane , (2021) "Following science on social media_ The effects of humor and source likability" .
McKasy, Meaghan , Zulli, Diana , "Political Issues Management_ Framing the Issue of Climate Change" .
Yeo, Sara K, Su, Leona Yi-Fan, Cacciatore, Michael , Zhang, Array , McKasy, Meaghan , "The differential effects of science humor on three scientific issues_ Global warming, artificial intelligence, and microbiomes" .
Su, Leona Yi-Fan, McKasy, Meaghan , Yeo, Sara K, DeGraw, Ali , Zhang, Jennifer , "The funnier the better? How attributes of humorous scientific messages predict engagement on Twitter and Instagram" .

Awards

Curriculum Development Grant

Utah Valley University Capitol Reef Field Station

Engaged Learning in the Liberal Arts (ELLA) Grant

College of Humanities and Social Sciences

Higher Education Academy Fellow

Advance HE - June 5, 2020

Faculty Development Committee Travel Grant Award

Faculty Senant - September 13, 2019

Supplementary travel grant to attend a pedagocial conference.