Meaghan McKasy

Faculty Member

Dr. Meaghan McKasy

Biography

Meaghan McKasy (Ph.D. University of Utah) is an Assistant Professor of Public Relations and Strategic Communication at Utah Valley University. She is the Major Coordinator for the Public Relations and Strategic Communication major and she teaches courses such as Communication Research Methods, Crisis Communication, Environmental Communication, and Media Literacy. Her three-part research program examines (a) how communication theories and methods are tested in, and are affected by, the rapidly changing communication environment; (b) strategic communication and public opinion of science and environmental issues; and (c) how discrete emotions and humor affect information processing and attitude formation. She has published in the journals Science Communication, Public Understanding of Science, Proceedings of the National Academy of Sciences, and more. Originally from the Pacific Northwest, Meaghan has called Utah home since 2009. She enjoys being outdoors skiing, mountain biking, swimming, and hiking.

Education

Ph D, University of Utah, 2019

Major: Communication

MS, University of Utah, 2011

Major: Environmental Humanities

BA, Boston College, 2009

Major: Communication

Teaching

COMM 3115

Communicating in Environments, Summer 2022

COMM 4850

Public Relations and Strategic Communication Campaigns, Summer 2022

COMM 3030

Media Literacy, Spring 2022

COMM 4850

Public Relations and Strategic Communication Campaigns, Spring 2022

COMM 4850

Public Relations and Strategic Communication Campaigns, Spring 2022

Presentations

McKasy, Meaghan , Yeo, Sara K, Zhang, Jennifer S, Cacciatore, Michael A, Allen, Henry W, Su, Leona Y.-F., Society for Risk Analysis, "Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems". (December, 2022)
Blevins, Maria , McKasy, Meaghan , Hernandez, Leandra , Stevens, Michael T. , 1st International Academic Conference on the Sustainable Development Goals, "BeaUtahful Collaboration_ A Case Study of a Collaborative Research Project". (October, 2022)
Stevens, Michael T. , McKasy, Meaghan , Blevins, Maria , Hernandez, Leandra , Williams, Scott , Hungerford, Hilary , Lindley, Betsy , International Association for Society and Natural Resources (IASNR) Annual Conference, "How Many People are Too Many? A Mixed-Methods Assessment of Visitor Perceptions at Capitol Reef National Park". (June, 2022)
Yeo, Sara K, Su, Leona Yi-Fan , Cacciatore, Michael , McKasy, Meaghan , Annual Conference of the Association for Education in Journalism and Mass Communication, "The differential effects of science humor on three scientific issues_ Global warming, artificial intelligence, and microbiomes". (August, 2021)
McKasy, Meaghan , Cacciatore, Michael , Yeo, Sara K, Zang, Jennifer , Cook, John , Olaleye, Rhoda , Annual Conference of the Association for Education in Journalism and Mass Communication, "The Impact of Emotion and Humor on Support for Global Warming Action". (August, 2021)
Zulli, Diana (Presenter & Author), McKasy, Meaghan (Author Only), the 106th annual conference of the National Communication Association , "Credibility as a Differentiation and Relational Strategy_ The Case of CNN’s Unprecedented Democratic Climate Crisis Town Hall Forum", National Communication Association , Indianapolis, IN (virtual). (November, 2020)

Scholarly/Creative Works

McKasy, Meaghan , Array, Array , (2022) "Credibility as a Differentiation and Relational Strategy_ The Case of CNN’s Unprecedented Democratic Climate Crisis Town Hall Forum" . International Journal of Communication.
McKasy, Meaghan , Cacciatore, Michael A, Yeo, Sara K, Zhang, Jennifer S, Cook, John , Olaleye, Rhoda , Su, Leona Y.-F., "Engaging the Dismissive_ An Assessment of Strategies to Support Global Warming Action" .
Su, Leona Y.-F., McKasy, Meaghan , Cacciatore, Michael A, Yeo, Sara K, DeGrauw, Ali , Zhang, Jennifer S, (2022) "Generating science buzz_ An examination of multidimensional engagement with humorous scientific messages on Twitter and Instagram" . Science Communication.
McKasy, Meaghan , Yeo, Sara K , Zhang, Jennifer S, Cacciatore, Michael A, Allen, Henry W, Su, Leona Y.-F., "Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems" .
Cacciatore, Michael A, Yeo, Sara K, Su, Leoan Y.-F., McKasy, Meaghan , O'Neill, Liane , Qian, Sijia , "“That’s some positive energy”: How social media users respond to #funny science conten" .
McKasy, Meaghan , Yeo, Sara K, (2021) "Carbon neutral pledges_ Public opinions, opportunities, and challenges for energy democracy" .

Awards

Engaged Learning in the Liberal Arts (ELLA) Grant

College of Humanities and Social Sciences

$1,000 grant to support COMM 4850 Public Relations and Strategic Communications Campaigns.

Environmental Initiatives Faculty Fellowship

Environmental Initiatives Hub at the Center for Social Impact

Curriculum Development Grant

Utah Valley University Capitol Reef Field Station

Engaged Learning in the Liberal Arts (ELLA) Grant

College of Humanities and Social Sciences

$2,000 award to support COMM 3115 Communicating in Environments.

Higher Education Academy Fellow

Advance HE - June 5, 2020

Faculty Development Committee Travel Grant Award

Faculty Senant - September 13, 2019

Supplementary travel grant to attend a pedagocial conference.