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Yang Huo

Faculty Member

Dr. Yang Huo

Biography

Born in Inchon, South Korea.
B.S. from BYU-Hawaii
M.S. from UNLV
Ph.D. from Virginia Tech
Have a wife, Heysook, and two married daughters

Education

PhD, Virginia Polytechnic Institute and State University, 1994

Major: Hospitality and Tourism Management

MS, University of Nevada, 1987

Major: Hotel Administration

BS, Brigham Young University, Hawaii, 1985

Major: Business Administration

Teaching

MGMT 2340

Business Statistics I, Spring 2025

MGMT 2340

Business Statistics I, Spring 2025

MGMT 2340

Business Statistics I, Spring 2025

MGMT 2400

Data Analytics for Business, Spring 2025

MGMT 2400

Data Analytics for Business, Spring 2025

Presentations

Huo, Yang (Co-Author), 2024 Utah Academy of Sciences, Arts, & Letters, "Reimagining Management Pedagogy_ Innovative Approaches to Engaging Learners", University of Utah, Salt Lake City. (April 1, 2025)
Huo, Yang (Author Only), Western Academy of Management (WAM) 2024 Conference, "Enhancement of Qualitative Research in Convention/Event Industry & ESG relationship through AI_ Case of ESG initiatives in Utah Valley Convention Center", Western Academy of Management (WAM), Long Beach, California. (March 14, 2024)
Huo, Yang , Western Business & Management 2023, "Enhancement of Qualitative Research in Convention/Event Industry & ESG relationship through AI_ Case of ESG initiatives in Utah Valley Convention Center", California State University Stanislaus, Lisbon, Portugal. (October 24, 2023)
Huo, Yang , Western Business & Management (WBM 2023) International Conference, "Enhancement of Qualitative Research in Convention/Event Industry & ESG relationship through AI_ Case of using Content Analysis Method", California State University Stanislaus, Lisbon, Portugal. (October 22, 2023)
Huo, Yang , Soni, Harsh (Presenter & Author), Council on Undergraduate Research (CUR)'s 2022 Students Transforming Through Research (STR). , "Economic Relation among Governance, Trust, Transaction Costs and Improving Performance in Franchising_ Empirical Evidence from Restaurants", Council on Undergraduate Research, Washington D.C.. (October 23, 2022)
Huo, Yang , Soni, Harsh (Presenter & Author), Array, Anna , NCUR 2022, "The Value of Data Envelopment Analysis (DEA) in Hospitality Business_ Application of DEA", Council on Undergraduate Research, NCUR 2022 @Home. (April 4, 2022)

Scholarly/Creative Works

Hernandez, Edward , Huo, Yang , (2024) "Narrative Pedagogy_ Narrative Structure Choice in Business Storytelling" (Issue: 3, vol. 22). Turlock, California: Journal of Business Management & Change. https://drive.google.com/file/d/1-bvFeubuHu8WRl7TVmtK1BMyexpsAf7c/view
Huo, Yang , (2024) "Relationships Franchising_ The Economic Values of Trust in Franchisee-Franchisor Relations" (Issue: 3, vol. 22). Turlock, California: Journal of Business Management & Change. https://www.wbmconference.net/jbmc-fall-2024.html
Huo, Yang , Cho, Si Yong , Hernandez, Edward H, "Relationships Franchising_ The Economic Values of Trust in Franchisee-Franchisor " (Issue: 22, vol. Fall). Turlock, CA: Journal of Business Management & Change. https://www.wbmconference.net/jbmc.html
Huo, Yang , Chan, Leo , Miller, Doug , (2024) "Bankruptcy Prediction for Restaurant Firms_ A Comparative Analysis of Multiple Discriminant Analysis and Logistic Regression" (Issue: 9, vol. 17). MDPI, Grosspeteranlage 5, 4052 Basel: Journal of Risk and Financial Management.
Huo, Yang , Wall, Tony , (2022) "Students' perspectives on why they drop out and possible retention strategies" . Bingley: Higher Education, Skills and Work-Based Learning. https://www.emerald.com/insight/search?q=yang+huo&showAll=true
Huo, Yang , Park, Ki Yog , (2019) "Franchising" . Seoul: Dae Wang Sa. http://www.kyobobook.co.kr/product/detailViewKor.laf?ejkGb=KOR&mallGb=KOR&barcode=9788945649805&orderClick=LAG&Kc=

Awards

Fantastic Beast Award

Organizational Leadership Department - December 1, 2023

Jessica Ballard nominated Yang for the December Fantastic Beast award. Every year he engages students on research projects for NCUR and is a fantastic colleague in the HM program. We will miss him greatly as he transitions over to the Strategic Management and Operations Department next semester. Thanks for everything, Yang

Best Textbook Award

Department of Culture and Tourism, Korea & Association of Korea Publication Enhancement - August 5, 2020

The textbook I co-authored (I initiate writing the textbook and contribute 80%) on “Franchising”(534 pages) is awarded for “One of the Best Text books of the year in 2019-2020”

URSIG Research Grant

Office of Engaged Learning - May 1, 2020

The research gives an opportunity to help/hire two student research assistants at UVU and to have a mentorship opportunity as well.

Abstract
This research focuses on business failure in the U.S restaurant industry. Specifically, the project focuses on the bankruptcy prediction models and discusses the current bankruptcy prediction models based on recent years’ financial data and ratios of the U.S. restaurant firms. Analysis of the This is done in the context of the pros and cons of proposed models to determine the appropriate factors or failure phenomenon in cases involving restaurants that have filed for bankruptcy under Chapter 11. A sample of restaurant companies that filed for bankruptcy between 2000 and 2019 will be analyzed through the Form 8-K reported in EDGAR with the Stock Exchange Commission (SEC). By applying financial ratios retrieved from the financial information and operations this study will determine the best fit model as a preferred method for predicting restaurant firm failure.

The finding and results will be submitted to 2021 UCUR and NCUR then to peer-review academic Journal in the hospitality area.

HIELG Research Grant

Office of Engaged Learning, UVU - November 1, 2019

The research gives an opportunity to help/hire two student research assistants at UVU and to have a mentorship opportunity as well.

One of the biggest challenges that higher education faces is to improve student retention
 (Alhohani, 2016_ Kerby, 2015_ Mah, 2016_ Lin, 2012_ Tight, 2020). Student retention has become a critical indicator for academic performance and enrolment management. The purpose of this study is to identify why drop out from the course/program, why they transfer or leave college or university, and to follow up with intervention options and appropriate strategies to enhance student retention. We utilize Qualtrics, web-based survey software, to create surveys, collect and store data, and produce the descriptive statistical analysis. We collect 201 samples from business management students at Utah Valley University register for spring and summer semester 2020. The collected data include demographics such as student study history, gender, academic level, GPA, marital status, ethnicity, total earned credit, job situation (full or part-time), and institutional factors regarding the dropout. We apply the Decision Tree/Regression Tree using CART (Classification and Regression Trees) method as an analytic tool to identify a group, discover the relationship between groups and predict future events and for segmentation, stratification, data reduction and variable screening, interaction identification, and category merging the paths from root to leaf represent classification rules.

Woodbury School of Business Faculty Externship

Woodbury School of Business - April 01, 2019

Participate in the faculty summer externship at the Grand America Hotesl and Resorts to realize & understand the current issues and trends in the porfessional fiels and to augment the class teaching to meet the needs from the industry and to provide an internship opportunity for hospitality management students.

Faculty in Industry & Business Externship (FIB)

Career & Technical Education (CTE) - August 15, 2018

The objective of FIB is to provide a faculty to better understand what employers are requiring of employee & develop instructional activities for use in classroom. I had a chance to do FIB at Grand American Hotel, SLC to explore their expectation from the students.