Videos

People often struggle at knowing how to create an ethical culture within their business. Mountain America President Sterling Nielsen outlines the mission, vision, and core values that every business needs to create an ethical culture. He also discusses accountability, stewardship, integrity, and trust as critical values for any business wanting continuous growth and improvement.

CEO Randy Woodbury emphasizes the importance of doing the right thing in business. Doing the right thing means that you behave morally in your treatment of others regardless of the consequences. He also emphasizes to have an ethical business; the leader of that business must first embody ethical behavior. Randy also presents a 4-way test to assess if you are being ethical in any situation.

Dr. Marty VanWagoner lays out the framework needed to create ethical accounting practices within a business. As a business owner, looking long-term and never taking shortcuts, is critical to avoiding a ruined reputation and jail time. The fraud triangle and other tools he discusses will help you avoid making unethical decisions in your business.

A guide to writing and using a code of conduct for your business is explained by two experts. This essential document will help you make daily decisions and help lay the foundation for ethical behavior within your business. Ethical conduct sets you apart with customers and in your industry.

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