Course Description

Entrepreneurship isn’t reserved for business school graduates or corporate veterans—it’s for anyone with a dream, an idea, and the determination to build something of value. This course demystifies the entrepreneurial journey, proving that success is attainable without formal business training. Participants will learn to identify valuable product or service ideas, attract customers who are passionate about what they offer, and build revenue streams that can change their financial future. Whether you're launching a new venture, freelancing, or exploring a side gig, this course provides the practical tools and entrepreneurial mindset needed to turn your goals into reality. Designed for learners of all backgrounds, it requires no prior business experience or prerequisites—just a willingness to take the first step.

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Course Details

Tuition:

$295

Format:

Self-Paced Online

Modules:

8

Prerequisites:

None

Instructor Seth Jenson's headshot

Instructor: Seth Jenson

Director, Entrepreneurship Institute | Utah Valley University

Dr. Jenson is the Director of the Entrepreneurship Institute at Utah Valley University, where he leads efforts to cultivate innovation, strategic thinking, and entrepreneurial impact among students and professionals. A recognized expert in early-stage entrepreneurship, business strategy, and innovation ecosystems, Seth holds a Ph.D. in Strategy and Innovation and an M.S. in Sociology from the University of Oxford, along with a B.S. in Finance from Brigham Young University. His career includes collaborations with globally recognized institutions such as MIT, Harvard, Berkeley, Stanford, and Oxford, as well as influential work with governments, accelerators, and incubators. His research explores how entrepreneurs navigate the hidden social and strategic barriers to innovation, offering actionable insight into what it truly takes to drive change. Through his role at UVU and his teaching in Professional Education, Seth advances our commitment to delivering intentional, innovative, and impactful learning that connects directly to workforce success.

Who Should Enroll

This course is for anyone who has ever thought "I could build something" and hasn't quite made the leap yet. Maybe you have an idea you've been sitting on. Maybe you're freelancing and want to turn it into something more intentional. Maybe you're tired of the 9-to-5 and want to understand what it would actually take to go a different direction. Whatever your situation, Entrepreneur Essentials meets you exactly where you are and gives you the tools to move forward, on your own terms and on your own schedule.

Course FAQs

Is this course really self-paced?  

Yes. Once enrolled, you can access all 8 modules and work through them on your own schedule. There are no live sessions, no set meeting times, and no pressure to keep up with a cohort. 

Is there a deadline to finish?  

Yes. When you register, you will find the date by which the course will need to be finished. You have full flexibility in how you get there but be sure to pace accordingly. 

Do I need a business idea before I enroll?  

Not at all. One of the first things this course helps you do is identify and evaluate ideas worth pursuing. Come as you are. 

Is this course only for people starting a business?  

No. This course is equally valuable for freelancers, side hustlers, and anyone exploring what it would mean to build income outside of a traditional job. If you're curious about creating something of your own, this course is for you. 

Why take this course from UVU? 

At $95 for 8 modules of practical, expert-led instruction, Entrepreneur Essentials is one of the most accessible investments you can make in your own future. Learn on your schedule, at your pace, with no pressure and no prerequisites.