Course Description

Economic Development is for economic development professionals, elected officials, municipal staff, or professionals working within the public sector who want to become more effective at growing and promoting their community. The course focuses on key factors and the underlying theories that are vital to growing a community. 

Participants will learn from real-world examples that demonstrate economic development theories in practice. Theories covered include business expansion & retention, strategic planning, workforce development, financing, marketing your community, tax increment financing, the incentive process, and site selection. All sessions are in-person or via Zoom. During these live sessions, you will interact with instructors, participate in small group work, and have networking opportunities for a high touch learning experience. 

Register Now

3 indifiduals taking notes in notebooks and on vanilla folders.

Course Details

Tuition:

$855

Format:

Online

Duration:

6 Weeks

Prerequisites:

None

Instructor Marlin Eldred's Headshot

Instructor: Marlin Eldred

Economic Development Director | Lehi city

Marlin has vast experience in municipal, county and private economic development. Specifically, he has served over 16 years helping private and public entities expand their economic programs. Most recently, he is the Economic Development Director of Lehi City where he is responsible for business retention and recruitment, downtown revitalization, community engagement and helping to create a better quality of life for Lehi residents.

As the President and CEO of Economic Development Planning Group, he worked with numerous rural communities and counties in the State of Utah. Projects include contract negotiations, Economic Development Strategic Planning, meeting facilitation and consensus building, Community Development Area Creation, Sales Tax Leakage Study and more. With his diverse background, Mr. Eldred can help municipalities determine the realities of where they are with economic development, create a feasible path and generate goals to accomplish desired outcomes.

Who Should Enroll

This course is a strong fit for current economic development professionals, elected officials, land developers, and state and community leaders. It's also valuable for city employees just starting out in economic development, architects and developers who work alongside these teams, and students or professionals with an interest in the field. 

Course FAQs

Do I need prior experience in economic development to take this course? 

No. The course is designed for people at the start of their economic development career as well as seasoned professionals, and covers the core theory and tools from the ground up. 

Is this course only for government employees? 

No. While the course is built with public-sector professionals and elected officials in mind, it's also valuable for land developers, architects, and anyone who regularly works alongside economic development teams. 

What topics does the course cover? 

The course covers core economic development theory, including business retention and expansion, strategic planning, workforce development, financing, site selection, tax increment financing, and incentives, along with practical skills in community marketing, branding, and development tools like reinvestment areas and intergovernmental agreements. 

Can I attend in person or online? 

Both. Sessions are delivered live, either in person or via Zoom, so you can choose the format that works best for you. 

Why take this course at UVU? 

This course pairs core economic development theory with the practical, on-the-ground experience of an instructor who has worked directly with cities, counties, and private entities across Utah. Small-group work, live instructor