*For single registration only, for bulk registering and use of UVU indexes see registration FAQ.

Nominations Now Open!
We are excited to announce that nominations are now open for the K‑16 Alliance Counselor Conference Awards, celebrating exceptional K–12 school counselors and post‑secondary counselors and advisors across the Mountainland region. These awards recognize both individual professionals and counseling or advising teams who demonstrate excellence in implementing a comprehensive program and who make a meaningful impact on student success.
Whether you wish to nominate an outstanding individual or an entire team, we encourage you to highlight those whose dedication strengthens students academically, socially, and emotionally. Your work matters, and this is an opportunity to honor the people and programs that truly make a difference.
| Time | Summary |
|---|---|
|
7:30-8:15 am |
Check In & Light Breakfast |
|
8:15-9:00 am |
Conference Welcome |
|
9:00-10:00 am |
Keynote Speaker: James Lawrence, The Iron Cowboy |
|
10:00-10:25 am |
Networking |
|
10:30-12:05 pm |
Breakout Sessions 1 & 2 |
|
12:10-12:45 pm |
Lunch |
|
12:50-2:25 pm |
Breakout Sessions 3 & 4 |
|
2:35-3:30 pm |
Final Keynote |
James Lawrence - better known as the Iron Cowboy - is a world-renowned speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states - and then doing the unthinkable - 100 full-distance triathlons in 100 consecutive days.
Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises.
He’s been named one of Sports Illustrated’s “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But James’s story isn’t just about athletic records - it’s about purpose, resilience, and refusing to settle for average.

What is the purpose of the K-16 Alliance Counselor Conference?
The K-16 Alliance Counselor Conference is designed to strengthen connections, collaboration, and community among secondary and post-secondary counselors and partners to better support student pathways from education to careers in the Mountainland Region of Utah.
Who should attend this conference?
This conference is intended for school counselors, college advisors, CTE specialists, administrators, and education partners within the K-16 Alliance.
Who is hosting the conference?
The conference is hosted through the K-16 Alliance in partnership with Utah Valley University, Mountainland Technical College, and participating region school districts and charter schools.
How can I register for the conference?
Registration will be available at the registration link above starting Tuesday, January 20th 2026 The registration cost is $60 per person. Participants may register and pay for large groups or individually via credit card. For UVU attendees index transfer is available. For registration questions or assistance please email [email protected]
How do I do a Single Registration?
How can I do a bulk registration?
Do not register through the online system. See instructions below.
How can I do a UVU index charge registration?
Bulk Registration with a UVU Index-
Single Registration with a UVU Index-
When does registration close?
Registration closes Friday, March 6th at 11:59 p.m. so we can prepare for the conference.
However, to accommodate any last minute attendees, you can call 801-863-8012 to register and pay over the phone. This service will be available on the day of the event as well.
Who can I contact if I have any issues with registering?
Please contact the UVU Community Education department at [email protected] or by phone at 801-863-8012.
Who can I contact if I have any questions regarding the conference?
Please reach out via email to Erin Peeples and [email protected]
What does the day’s schedule look like?
The conference is a full-day event beginning with check-in and a light breakfast, followed by opening updates, a keynote speaker, four breakout session blocks, lunch, and a closing session in the Grand Ballroom.
How many breakout sessions can I attend?
Attendees can participate in up to four breakout sessions throughout the day, selecting sessions that best align with their interests and professional roles.
Will there be time for networking?
Yes. Dedicated breaks, light breakfast, lunch, vendor visits, and transition times are built into the schedule to encourage collaboration and networking.
Who is the keynote speaker?
The keynote speaker is James Lawrence, known as the Iron Cowboy, a world-renowned endurance athlete, entrepreneur, and motivational speaker.
What will the keynote focus on?
James Lawrence’s keynote will focus on resilience, leadership, purpose, and pushing past perceived limits—messages that align closely with counselor leadership and student advocacy.
Where can I park?
Conference guests can park in any of the “L” yellow lots free of charge for the conference.
PLEASE NOTE:
Do NOT park in the LDS Institute Lot, UVU parking garage, or any UVU staff lots. Participants are encouraged to carpool where possible or take the Frontrunner to the Orem station with a short walk across the pedestrian bridge to main campus.

Where does check-in take place?
Check-in and breakfast will take place in the Ballroom Commons, with general sessions held in surrounding classrooms and meeting spaces.
Will meals be provided?
Yes. A light breakfast, buffet lunch, and a refillable drink cup are included as part of the conference experience.
What should I bring with me?
Attendees are encouraged to bring a notebook or device for taking notes, as well as a willingness to collaborate and share ideas.
Is professional development credit available?
Yes. The program includes a QR code for Midas or CEU credit information.
Will session materials be available after the conference?
Yes. Resources and follow-up materials will be available at The K-16 website.
Our team is committed to creating a safe and welcoming environment for all attendees. To support this, we will have trained event staff on-site throughout the conference, along with dedicated law enforcement officers and crowd control staff who will be present to ensure the safety and comfort of everyone attending.
To help ensure a smooth and comfortable experience for everyone, the event will include a small on‑site security presence. This includes two police officers and three additional crowd control staff, in addition to conference staff, who will be available throughout the conference.
Will event staff be available if I need assistance?
If you need assistance at any point, simply reach out to any staff member. They can help directly or connect you with the appropriate support.
Do I need to stay for the entire conference?
Attendees are encouraged to attend the full day to maximize benefit and receive Midas or CEU credit.
Who can I contact if I have questions before the conference?
Please reach out to your LEA or institution K-16 Conference planning team representative with questions. This representative is an identified counselor in your district or a support member at your institution. Additional questions can be directed to Sam Jarman at [email protected].